During the promotion of "The Last Night on Earth", the main creators of the film released a short video on Douyin before the movie was released, asking users "What do you want to do on the last day of 2018?"

A highly praised comment said: I want to kiss someone I like on New Year’s Eve.

This general psychology was keenly captured by the big Vs. They began to cater to Douyin users to record related short videos in order to gain benefits. The publicity party followed the flow and put the "Kiss New Year's Eve" marketing plan and began to promote it on platforms such as Douyin.

Influenced by herd psychology, the pre-sale box office of "The Last Night on Earth" surged, with the first-day box office of 262 million.

Then, the reputation of "The Last Night on Earth" collapsed...

How deep is it?

With the box office of 262 million on the first day, the final box office was only 282 million...

Everyone has their own limitations, everyone has their own path, and the road to art films has determined that "The Last Night on Earth" cannot be marketed like this.

Because art films are exploring the boundaries of film art and are very pioneering in themselves.

Pioneer means division, because everyone relies on their intuition and talent to express themselves, and there is no unified standard at all.

He did not reach the lowest level of public aesthetics at all, that is, having a beautiful and clear story is still a very self-expression.

So, the audience in the marketing film police cinema gave him a loud mouth: the sighting score was only 2.8 left...

You should know that the sight ratings of "Pure Heart: Dream Chasing the Performing Arts Circle" are 6.8 points!

Fortunately, "Hello, Madman" did not adopt this marketing method, otherwise, Rao Xiaozhi would probably have been immersed in it for two years...

"Baby Wang still has a certain status in the field of comedy. "Making a Fight in the Sky" is very bad, but his audience is quite large, plus the Ma Rong case last year..." Zhang Junsheng added with a smile: "...But, this will not happen this year!"

"…Why?"

"The audience is mature, and the market is also becoming rational..."

"That…"

"Most of the bad movies in the first half of the year were the products of last year's squeeze. The audience has proved that they will vote for good movies!"

There are many factors that have high box office in a movie. In addition to the very important part of promotion and distribution, the film itself must have gotten a certain G-point of market demand, which has created a leverage effect: this demand is so hungry that although this film is bad, it is enough to leverage the box office, because this point is too important.

For example, "Fuchun Mountain Residence" is very bad, but it won 300 million yuan in box office...

Why?

Just look at the box office data and you can tell that the box office data of "Fuchun Mountain Residence" in "Fuchun Mountain Residence" has reached 58%!

This is very rare. In the past few years, the box office in first-tier cities usually accounted for more than 70% of a movie...

The movie tastes of audiences at different levels of cities are different, including first- and second-tier, third- and fourth-tier, and there is a very big gap between cities and county-level rural areas. In addition to being reflected in quantitative indicators such as economic development, culture is even more so...

This is also one of the reasons why bad movies have high box office in previous years...

But since last year, the tastes of low-level urban audiences have also changed!

This is very important. Movies are cultural products. You may be willing to watch whatever you shoot, or even the more vulgar it is. However, as the frequency of movies increases, it becomes more and more mainstream entertainment activities, and the taste of the audience will increase. You can fool me once, but you can't fool me all the time, and my level is getting higher and higher...

At this time, word of mouth becomes more and more important!

"…I think your "Pank Gun" is pretty good, but there are a few more lines, so you can delete it a little!"

"The Panic" is "The Unknown", a name changed before its release...

"…I don't have the idea of ​​making movies for the time being. The circle is too messy now. I cheat every time, and I'll take it. The absorbency..."

"The artists in our company are all good, right?"

"…You underestimated the artists in your company..."

“How to say it?”

"People can play, I heard that they often attend bad parties..."

"…Nonsense, you can't keep it in your mouth. Abstinence is not good for your health!"

Time passed quickly, and the few people were chatting similarly. They put away the fishing gear and rowed the wooden boat onto the small dock. Several people from the same crew checked each other's gains, and took two off-road vehicles as they came and returned to the crew's station.

...

In April, because "Quick Eight" is released, most of the movies released in mainland China are concentrated in early April, such as "The Dedication of Suspect X", "Extraordinary Mission", "Like You", "Pride and Prejudice"...

It is hard to imagine that a small-cost movie like "Pride and Prejudice" that had an investment of less than 25 million yuan actually won a box office of 240 million yuan, and it was carrying "Quick Eight"...

The ability of a romance movie to have such a box office is enough to prove how popular it is.

However, Yuehua didn't give her too many such movies, mainly because her image is not suitable for a girl movie - it's too beautiful.

"Speed ​​Eight" hit a box office of 2.5 billion, and was satisfied and ready to go home to continue producing "Speed ​​Eight"...

As for the plot, what plot is needed, we

are

Tired of logging...

Fortunately, Brother Qing finished the filming, otherwise he would have been so angry that he would have been so angry!

...

In May, the filming of "Mulan" began. The first scene Zhang Junsheng chose was the Shanyu fight against the Northern Wei army!

Yes, Mulan's background is set in the Northern Wei Dynasty, why is it the Northern Wei Dynasty?

It must have a dynasty background...

Why Mulan wanted to join the army on behalf of her father? It must be because her home was invaded...

The Northern Wei Dynasty was defeated, and Mulan's father was also injured...

In the studio, Zhang Junsheng convened the heads of multiple departments such as deputy director, photography director, art knowledge, lighting guidance, etc. to hold a brief meeting. Everyone led their subordinates to begin to make intense arrangements in the venue according to the plan formulated in advance.

It seems difficult to shoot a large scene, but in fact, there are no more than 100 actors who are truly mobilizing...

How do you shoot scenes of hundreds of thousands of people when you only have more than a hundred extras?

Especially when you oath?

It's very simple. The photography is arranged so that the audience can see the handsome man from different perspectives. You can see him standing alone in the crowd. You can see her from the perspective of the soldiers, and from the perspective of the emperor and Mulan Dad.

The audience can feel the aura of the handsome man from the multi-view lens, and this infectiousness is not directly presented, but is hidden in the camera.

As for where so many people come from...

The special effects in the later stage...

I have practiced countless times!

The person who plays Lao Shuai is Sun Chun...

"People of the Great Wei Dynasty! My brothers! I see the same fear as me in your eyes. This fear makes us frightened. We should be afraid. We are facing the powerful Huns! If anyone does not have the courage to fight this battle, let him leave! We send him a pass and put his travel expenses in his wallet! We don't want to die with such a person, he is actually afraid of dying with his comrades!"
Chapter completed!