58th Floor, Yuehua Headquarters Building.

Zhang Junsheng is increasingly liking to stand in front of the floor-to-ceiling windows of the office overlooking the entire Haichao*yang District...

"Dongdong..."

"Come in."

Tang Ningyu took a stack of paper and handed it to Zhang Junsheng: "Junsheng, last year's financial report has come out!"

Zhang Junsheng watched a total of 3.8 billion yuan in the film project’s profits…

This number is not too high...

You should know the peak annual financial report some time ago, the profit of the film project was as high as US$1.4 billion!

I asked casually: "…Is "Whole Channel Blocking Interference" a project for this year?"

"Of course, the account sharing has not yet arrived!"

According to general rules, it takes one to two months for theaters to divide the accounts. If the relationship is good, the account will be transferred to the general publisher when the movie is off. If the relationship is not very good, then it is normal to do business and delay for one or two months.

Tang Ningyu took the water cup handed over by his secretary and took a sip of coffee: "The debts for TV series are still a bit serious, and the final payments for several TV series cannot be collected!"

“…Water?”

"They are very strong now. The film purchasing departments of several TV stations will say, 'If you give me this film (copyright), I will call you the final payment for the previous one'..."

The current competition rules for satellite TV film purchases are completely gambling. In most cases, when the script outline, production company and male and female starring just confirmed, the TV station has to decide whether to place an order to buy films.

In Xinli Media's "Ruyi's Royal Love in the Palace", the exclusive copyright of Tengxun Video is as high as 9 million per episode, the copyright of the whole drama is as high as 810 million, and the single-session purchase price of TV stations is as high as 6 million. The entire contract was signed, and the dust was settled as early as when the starring actor Zhou Xun was confirmed.

"Ode to Joy 2" produced by Yuehua is exactly twice the purchase price of the first film a year ago. Four first-tier satellite TV stations in Hunan, Oriental, Jiangsu and Zhejiang are still flocking to it...

It's hard to find a hit product!

In this case, a bunch of TV stations made strange tricks - arrears of the final payment!

If you don't give me the copyright of the new drama, I won't pay you the final payment owed by the upper part...

The current collection rate of domestic dramas is less than 50%. Hairun Film and Television has owed 420 million yuan in total in the past years; Yuehua's total debts in the past two years have also exceeded 600 million yuan...

According to the film purchase contract, the TV station generally pays the film payment by signing contracts, traveling, broadcasting and other different nodes, and pays the final payment after 20 to 30 working days of the TV series.

There are not many TV stations in the country that can execute contracts and pay in a timely manner. Most TV stations can pay at most 50%, and the remaining balance will be delayed until two years before they can be paid...

Let’s put it this way, if you can pay in time according to the contract, it’s just the central government…

According to the financial report, Yuehua sold 21 TV series this year, and the TV station should earn 3.2 billion yuan, but in fact it is only 2.9 billion yuan, of which 300 million yuan was settled in the final payment in the previous two years...

Expenditures exceed 4.4 billion…

Of course, it is ultimately making money, with several major video companies receiving nearly 2.5 billion...

Zhang Junsheng was a little angry: "They know that our TV series is not short of buyers, right?"

"…Yes, they know, but they are poor too!"

"The TV station is poor?"

Tang Ningyu shrugged: "…The video website has left at least one-third of the advertising, and they really have no money..."

At present, the advertising revenue of many TV stations is not enough to support the current price of film purchases.

But, when facing a TV series, if you don’t buy it, you will be completely eliminated;

If you buy it, you will indeed encounter the problem of collecting the money. The pressure is too great, so many stations can only adopt the "delay tactic".

Also, if the ratings of the TV series are not ideal after being broadcast, it will also lead to the TV station's intention to arrears the final payment...

"...Let's do this, try not to sell TV series in the future to unfamiliar TV stations, just Oriental TV and Zhejiang Satellite TV. By the way, add CCTV!"

"What should I do if the final payment?"

"Send a lawyer's letter to ask them to pay the money as soon as possible. Who is it? We don't need money to shoot TV series?"

Tang Ningyu was a little confused: "...I really want to send a lawyer's letter?"

"Of course, if you don't pay back the debt, why should you spoil them? Also, end your cooperation with Jiangsheng TV..."

"…Why?"

"You wrote this: Marketing expenses are 36 million, buy ratings, right?"

“…Yes, I buy them all now…”

Zhang Junsheng smiled disdainfully: "Tell them, I love broadcast, but I don't like broadcast, I put it all in Yuehua Video!"

"By the way, you'll never think of which TV series that made the most profitable last year!"

"…"The Legend of the Condor Heroes", you wrote it on it!"

"...But after the filming, we couldn't even find a TV station that was willing to broadcast... But after the Yuehua video was broadcast, seventeen TV stations were willing to buy movies..."

Tang Ningyu added: "Junsheng, we actually have Yuehua Video, so we don't have to cooperate with the TV station!"

"The Legend of the Condor Heroes" has all starring actors from Yuehua, with a production cost of 160 million yuan, mainly spent on production. The TV station is only willing to buy it for 120 million yuan, and it is not a prime time!

So, Yuehua sold it directly to Yuehua Video and then created a miracle...

It has occupied the dominant position of Yuehua video and TV series for a month in a row...

Advertising revenue exceeds 800 million...

Afterwards, a bunch of TV stations came to the door to want to play...

In short, Yuehua has generated at least 600 million revenue through this drama!

Online dramas are more profitable than ordinary TV dramas!

Zhang Junsheng shook his head: "…The TV station still has advantages. They face the audience directly. After all, online dramas are different from those broadcast on Stars."

"And Yuehua Video can't continue to be strong..."

Compared with TV stations, video platforms have more diverse monetization channels and free and flexible inter-streaming advertisements, including patch advertising, creative inter-interpretation advertisements, e-commerce conversions, peripheral products, etc.; more importantly, the relatively loose censorship system of video websites makes the creation space of dramas larger, and the policy risks faced are relatively smaller.

The question is, what should the TV station do if the video platform is too strong?

What should I do if those people who are in vain?

disuse?

The number of paid members of Yuehua Video last year was 56 million, an increase of nearly 12 million over the previous year...

At the same time, advertising revenue reached 8.8 billion, surpassing first-tier TV stations...

This is like snatching food from the TV station!

Tang Ningyu shrugged: "This is not something we should worry about. We are doing film and television dramas, and belong to the supplier... It is not our fault that the audience is unwilling to watch TV!"

"…That's right, but Yuehua Video has such a high market value, aren't you worried?"

"What am I worried about?"

"A gun shot out the first bird!"

“…So we want to give the market to Fujisun?”

"Why?"

"What else are you worried about?"

"I hope I'm worried about it... By the way, Li Xuezheng came to me, will he go together?"

“…”Wreath under the Mountain”?”

"I don't know, let's talk about it!"
Chapter completed!