Chapter 9 Breaking 400 million on the first day
"The Wandering Earth" is destined to explode!
This is indeed the case!
On the 24th, the screening volume of "The Wandering Earth" reached 64%, and Yuehua Cinemas was close to 80%!
"Independence Day 2: A Return" was released on the same day. The two films of "Threesome" combined have not reached 30% of the film schedule...
The reason is very simple, the midnight record is released: "The Wandering Earth" won a box office record of 42 million...
Even the theater manager who has no common sense knows what this thing means!
The market performance lived up to expectations: it exceeded 100 million records at the fastest time in 12 hours, exceeded 200 million in 16 hours, and exceeded 300 million in 20 hours...
On the first day, he directly won a box office of 420 million yuan!
...
Beijing Propaganda Station.
Zhang Junsheng answered why he wanted to make science fiction movies and why he dared to make science fiction movies:
"Simply put, it was because Europa Pictures rejected "The Wandering Earth", so we decided to create it ourselves!"
"…reject?"
"It should be six years ago, we won the copyrights of "The Wandering Earth" and "Rural Teachers", and then decided to cooperate with Europa Pictures to create Chinese-style science fiction works. Then they took our money to shoot other works..."
A few reporters quickly remembered it. This is a good publicity point...
"What do you think science fiction movies have to do with science fiction?"
"The relationship is very close. In fact, science fiction movies and science fiction novels have a certain relationship with the national economic development!"
"Liu talked to me that science fiction is a unique literary variety of the United States and a unique culture of the United States. Although it did not originate from the United States, but from Britain or Europe, it later became a self-conscious literary subject in the United States and achieved prosperity and development. Now science fiction cultures in other countries are imported from the United States, and one rule can be seen from it. Basically, the economic center is where the center of science fiction is!"
"At present, except for China and the United States, the local film market in any country cannot support a large-scale production film with an investment of US$100 million."
"Taking the developed country Japan as an example, Japan's population ranks very high in the world, and its per capita income is of course extremely high. However, I briefly checked the local box office of Japanese movies in previous years. Basically, the annual champion is only 10 billion yen, and it is less than a billion yen box office. In this case, it is impossible for Japan to develop a complete film industry system, and it is impossible to develop a Hollywood standard money-making model of large production-high returns."
"Because when the local box office is not enough to support high investment, if a large-scale production film wants to succeed, it must at least win one of North America or China. And if it fails, no matter how successful it is in other regions and local areas of the world, it is basically destined to lose money. The investment of hundreds of millions of dollars does not seem to be a big deal in Hollywood movies, but for other countries and regions, it is already a heavy burden for commercial movies to bear."
"This will lead to a situation where the stronger the commercial movies are, the weaker the weaker the more they are."
"There is a very simple truth. There is a gap between cultures. If a large-scale film is not science fiction, it is usually a fantasy background. However, if these films want to have their own unique culture, they must carry something of their own unique culture."
"For example, the Indian movie "Bahubali" and the Japanese movie "The Story of Kamakura" have achieved good results in the local area and are even epoch-making, but in the Chinese film market they are basically like a rock and have no sound. This is caused by the gap between cultures."
"Of course, sometimes differences between cultures will also bring some advantages, such as "Hero" and "Crouching Tiger, Hidden Dragon" also have excellent results in the North American market, but this achievement is always just an example of freshness. Chinese-style martial arts action films have indeed created some movie stars and even superstars such as Bruce Lee, Jackie Chan and Jet Li. However, compared with the entire Hollywood movie, it is only a decoration at most..."
"Analysis further, such as the Harry Potter series and the Lord of the Rings series, can achieve excellent results in the global market, which is also due to the strength of European and American culture..."
"In short, although culture, aesthetics, and values are metaphysical things, they can be transformed into box office in movies. Although this transformation process is dialectical and elusive, mastering the audience's aesthetics does mean real money."
"So, whether it's for making money or personal preference, we must make science fiction movies!"
"Then why must it be a science fiction movie?"
"Because the gap between science fiction movies is the smallest, it is easy to go out!"
"Why must we go out? Many filmmakers believe that the first thing Chinese films should consider is to serve the present!"
"This is probably because we have studied the relationship between the Chinese Super League. China's football level is getting worse and worse. Although there are millions of reasons, we all feel that this has to do with the fact that the Chinese football market is too big and making money is too easy. When a team can make money easily, there is no need to pay attention to basic youth training with large investment and slow results. Over time, under the pampering of the market, even the two brushes that were already there were thrown away."
After thinking about it, I added: "It's like we can actually stabilize our market share by doing comedy, but we still insist on making science fiction movies and realistic works. We don't want to lose competitiveness!"
...
This is true. In the past few years, all kinds of Chinese movies are dancing, whether it is a young man, a naval army, or a box office, it can be attributed to one thing: the domestic market is too big compared to low-investment movies. If you want to make money, you don’t need to focus on the movie itself.
This is especially true for mainstream comedy movies in China.
At present, domestic comedy films are divided into: action comedy, fantasy comedy, love comedy, etc. Under the subdivision, there are road comedy, nonsensical comedy, black humor comedy, realist comedy, case-detective comedy, sexual comedy, etc.
However, except for Uncle Long’s action comedy, most of the local comedy cannot be sold overseas!
Everyone doesn't care, the mainland market is profitable enough...
Speaking of which, I really have to thank Hollywood for its promotion of science fiction movies!
Science fiction films like Xiao Poqiu have the least impact on a global scale. In a civilized society, if there is any belief that the world should accept, then there is only science.
Chapter completed!