The film market is booming, with new films released every week, but it is difficult to match. Not everyone likes the same film. In order to attract movie fans or even ordinary audiences to watch movies in the cinema, publicity work before and after the screening is very important.

To be honest, even if you don’t have to shout hard, the box office of "Detective Chinatown" will not be much worse. After all, the words "Director Zhang Junsheng" and the words "Screenwriter" are a symbol of a good movie for many viewers, and everyone is willing to contribute to the box office!

But, no!

Any commercial film is to drain all the audience's enthusiasm for watching.

Promotion is to stimulate the curiosity and interest of potential audiences and attract audiences to enter the theater to contribute to the box office.

In the past, Zhang Junsheng liked to challenge stereotyped film critics and advocated commercial films to save the country...

Now, this set is outdated, and few film critics dare to objectively evaluate Zhang Junsheng's movies, and they cannot be objective...

"Film critics" like Zhu Dake, Jie Xizhang, Wang Xiaoyu were all scolded and scared!

In the original time and space, Mr. Zhu Dake wrote an article titled "The Erosy Patriotism of the "Baby of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the Flowers of the

Jie Xizhang personally presented Zhang Yimou with the Golden Broom - the Most Disappointing Director Award...

This time, they dare not talk, and netizens are crazy, it's really fatal!

Maybe I can just dig out all the old accounts from decades ago for you.

Who doesn’t have many shameful things about these critics?

There are a lot of things in the Republic...

‘Those who know English are American spies, and those who know Russian are Soviet spies!’ Mr. Qian Jin was beaten to death like this…

The theme of "Detective Chinatown" is naturally not suitable for global release. Many of the jokes in it are only understood by Chinese people!

Unlike "The Twelve Zodiacs", the whole world knows "Kung Fu"...

Therefore, Yuehua did not spend money in the United States, but only showed one or two small screenings. The box office of a single hall was good, but it was impossible to expand the scale of the screening. Based on the first week of US$890,000, the total box office was only 3 million US dollars...

All focus is on the mainland!

Just hiring marketing accounts, big Vs spent 20 million, and with normal promotions, posters, materials, ticket replenishment, etc., it cost at least 200 million!

Of course, there are rumors like "Zhang Junsheng was banned from directing"...

So, 410 million was in the first weekend. Although everyone was happy, they were still within expectations...

The proliferation of piracy has left the staff speechless and can only coordinate with the Duniang, allowing them to block keywords such as "Detective Chinatown" for a period of time, such as high-definition...

In addition, you have to work overtime to control the spread of piracy!

...

On the 24th, Suzhou, the roadshow publicity ended.

Zhang Junsheng received a call and the company staff were still deleting a bunch of links...

"What do you think nowadays netizens think? You can watch a movie at 9:9, so why do you have to watch pirated copies?"

Tong Yali, who was about to fall asleep, whispered him: "...Nine yuan isn't it money?"

"... Then don't just watch it. I'm so pirated and discussing it with people. Isn't this a disease?"

"…Why do you ask Mr. Zhang Junsheng, have you paid the copyright fee for the movies on your computer?"

"I'm learning... Forget it, let's talk about something else!"

Yaya asked directly: "When will the filming of "Detective Chinatown 2" start?"

"...Next year, why do you ask this? "Detective Chinatown 2" does not have you!"

"I know!"

Tong Yali was already very content. After signing Zhang Junsheng's studio, she found a bunch of scripts every day.

Her current work schedule is full, including "Hypnosis Master", "Return to 20", and also filmed the TV series "Kite" and "Floating and Down"...

"Junsheng, does pirated version have any impact on the box office of the movie?"

"Of course, usually piracy will affect 30% of the box office results of the movie!"

In other words, if a movie with a box office of 100 million yuan is overwhelming due to piracy, the final box office of the movie may be less than 70 million...

Of course, this is aimed at 2D movies!

For movies like "Iron Man", which focus on special effects, pirated versions can actually drive the box office of the movie...

If you remember correctly, before "Iron Man" was released, the source of the film was leaked, and then successfully scored $95 million in the first weekend, almost becoming a comic-adapted superhero movie after "Spider-Man"!

"Well... the box office of "Detective Chinatown" will definitely be affected?"

"…Absolutely, but the impact is not as great as before!"

Zhang Junsheng nodded...

In the past, there were many reasons why domestic movie pirated versions were repeatedly banned, and movie tickets were too expensive was one of the important reasons.

The per capita income in China is one-fifth of that in the United States, but the fare is similar to that in the United States, which means that the fare is five times more expensive than in the United States.

But now, the ticket subsidy has been kept up, and most viewers can enjoy 9.9 blockbusters - of course, if you watch the IMAX version, you can only buy it for the original price...

Moreover, as the mainstream audience gradually shifts to the post-90s generation, most mainstream audiences consciously resist piracy...

“…Let’s see the box office at the right time.”

Liu Haoran, who had not spoken, took out his cell phone: "It's already 55 million..."

"It's okay, it's nine o'clock now, so it should have an increase of about 20 million. It's down less than 30% on weekdays, a very reasonable decline!"

Zhang Junsheng estimated the decline and closed his eyes...

Although he said it casually, he was actually a little nervous. After all, "Detective Chinatown" is responsible for defeating "Avatar"!

...

When he returned to the hotel, Zhang Junsheng didn't even take off his clothes and went to bed directly - at 6 am tomorrow, he had to get up and go to Nanjing, and then fly to Xi'an at night...

You will travel to fifteen cities across the country within ten days!

Promotion is much more tiring than filming!

"Detective Chinatown" is the first box office movie starring Tong Yali. She was very excited and always wanted to communicate with Zhang Junsheng. Unfortunately, the latter had already arrived at the hotel and went to bed. After leaving the hotel, a bunch of people followed her and there was no room for solitude at all.

Ya's box office returns have always been very good. The first three movies she participated in, "Sunflower Seeds", "The Rose After the Fragrance", and "The Daughter Red of Flower Waist" are TV movies produced by the movie channel and do not need to be screened in theaters.

The first theater movie, "Purple House", had a box office of over 10 million yuan. Although it was not very high, the investment in that movie was even lower, only 2 million yuan...

The second theater movie is "Detective Chinatown"...

This development speed is much stronger than her "best friend" Liang Mi!

After all, Omi Mi has been rolling in bad movies. Apart from "Chun Jiao and Zhiming" and "The Lost Bullet" passing the rating, there is no complimentary work at all!

She kept staring at the box office changes of "Detective Chinatown" until 12 o'clock, and the data changed to 82 million, and updated the final box office forecast: from the previous 1.8 billion to 1.86 billion...

I took a satisfied picture and posted on Weibo: "Thank you to the audience, thank you to the director..."
Chapter completed!