Chapter 19 Schedule and Publicity (1/5)
The schedule chosen for "The Flowers of War" is very suitable.
"The Escape of the Tsunami Shark's Mouth" has only been released for a week!
It was an Australian B-level film, an indoor disaster film...
It's the same level as the one you're looking at "Big Snake"!
Light bought out at $500,000, and seized the schedule and started neatly!
Short, flat and fast operation!
It was just that the Light Team was released a week after the National Day holiday was weak. The director made the press conference and whispered that the Chinese actor he liked the most was Zhao Wei, and then pretended to be a "foreign blockbuster" and dominated the theater screening. He also stole the real 3D. This marketing method is great.
In one week, the box office exceeded 100 million...
It fooled countless audiences...
This is the difference between a biological son and an adopted son!
"Bronze Bird Platform" is also a promotion of light, so he is not so attentive. If the light has long shadows, he just wants to have connections and has connections!
Think about it, "Second Exposure" is a pseudo-level third-level suspense film with much smaller investment and far less lineup, but how much power does Li Yu's team have in promoting and publishing? Has the light done so much?
People trust you, so they handed over the promotion to you. You actually played like this...
Well, let’s talk about "The Flowers of War" and on the first day of its release, I won 52% of the screening schedule.
...
History is grand and complex. No movie can cover everything, and no director can be impartial!
So we must choose an angle. Spielberg also chose to find someone to enter the game when shooting Normandy Landing, and see the big ones from the small - "Save the Soldier Ryan"...
The great history of the Nanjing Massacre can be made in epic movies.
Why did Nanjing, as the capital of China at that time, not fight a major battle like the Battle of Songhu?
Why did more than 100,000 national troops first survive and die with the city and then retreat while fighting and retreating in a mess?
According to research, Nanjing garrison commander Tang Shengzhi volunteered when he heard a monk telling fortune that he could make great contributions by defending Nanjing. Later, he was bombed by an indescribable artillery shell and felt that he was ominous and ran away. How could the generals transformed by these old warlords have a slight sense of nationality?
Why do embassies in Europe and the United States, which have always advocated civilized human rights, disappear collectively in the face of the tragic massacre of the city?
These historical details are something that ordinary audiences don’t understand.
How capable are you, Lu Chuan, dare to film great masterpieces? You are also named as "Nanjing Nanjing"?
court death!
Lao Tozi is very smart, or knows his own weight. He definitely wants to shoot a war blockbuster, but he has never found a suitable entry point. Therefore, after seeing "Flowers of War", he will say, "This is the best script I have ever seen."
"Flowers of War" cannot rank at the forefront in Yan Geling's novel sequence, but Lao Touzi fell in love with this!
When Zhang Junsheng was watching the movie, he kept thinking about whether to take "The Flowers of War" to the Olympics...
I guess there is no show. The best foreign language films are generally encouraged to have local art films, which are the kind of films that cannot be made by the Americans and can only be made by foreigners...
Moreover, Lao Touzi himself doesn't care much about Oscars...
In fact, for those who are engaged in art, please do not use the secular mentality of ordinary people to guess them. Not all directors go for money and interests, either making a movie or winning an Oscar.
Of course, "The Flowers of War" still has some intentions for overseas box office, otherwise Hua would not have invited Belle to 12 million...
"The Flowers of War" 200 North American theaters have started paintings, and the peak is under tremendous pressure!
Japan has spent a lot of money in the United States over the years to cultivate Japanese-language scholars, especially in the field of East Asian research, and they have funded people in these fields to do research.
If your research funding comes from Japan, would you stand there and talk?
After Zhang Chunru's "Nanjing Atrocities" was published, why was it besieged by so many scholars in the United States? In addition to the fact that there are shortcomings in books, it is very important that these scholars themselves are on the side of the Japanese!
And there are really many people in the United States who don’t know about the Nanjing Massacre!
Take a look at the "Sun Empire" filmed by Spielberg, and the very standard mutual appreciation between colonists and colonists.
The most unbearable shot is: British children "can't find food" in their houses, and Lao Pi's various soundtracks rang - and they also didn't let their pity for the thousands of Chinese people who were starving to death on the same street...
Hollywood movies are always: British people have pedantic but idealistic qualities, Americans are realistic but laugh to the end, Japanese people are brave and bushido spirit...
What about China?
Ignorance and ugliness!
I'm sorry to cause trouble for you...
Dingfeng Entertainment spent 30 million yuan in publicity fees, but "The Flowers of War" performed quite average in North America. It only had a box office of less than 10 million US dollars in the first weekend, and the final box office was about 30 million yuan...
However, compared with the pitiful 360,000 box office of "The Flowers of War" in the previous life, it is a huge success.
Just as I was thinking, the movie had come to an end, Shujuan lay in front of the colorful glass mirror and looked at the thirteen prostitutes who came in from afar...
Voiceover: She has never seen Yu Mo and the others again, and she doesn't even know their names...
...
Of course, Zhang Junsheng has to promote "The Flowers of Flowers". Judging from the current situation, overseas performance is definitely not very good, and he can only count on the box office in the mainland...
The theme of "The Flowers of War" is a war film!
It’s very serious. If you make such a movie, it’s hard to have a big market!
It is estimated that it can achieve a little box office results in Asia. Originally, the box office of "The Flowers of Jinling" has not reached 100,000 moviegoers. I don’t know why, probably because I didn’t reach an agreement and there was no large-scale screening at all...
This time Yuehua and Xijie cooperated to ensure normal screening.
According to preliminary forecasts, overseas box office combined with Europe and North America can be about 60 million US dollars. Compared with the promotional expenses of 50 million US dollars, it will definitely be a loss to make a lot of money!
Being the boss always needs to make some contribution!
By the way, Lao Touzi and Zhang Junsheng are going to attend the Busan International Film Festival a week later to help support the stage - mutual benefit!
"My opinion? Of course, it is Lao Touzi's best movie in the past decade!"
"It's very tension, but it's tolerant and restrained, it's definitely worth a look!"
“…Ah? Diaoyu Islands?”
Yes, it is the Diaoyu Islands. Recently, there has been another conflict between China and Japan, surrounding the Diaoyu Islands incident!
In early September, the Japanese government held a cabinet meeting and decided to purchase Diaoyu Island, Bei Xiaodao and Nan Xiaodao from the so-called "land rights owner" to "nationalize it"...
Of course China is not happy. On the day the release of "The Flowers of War" the warships sailed across the Diaoyu Islands at the closest distance of 80 kilometers from the Diaoyu Islands...
Of course, there is definitely no necessary connection between the two. When Yuehua announced the release date, she never thought about the issue of Sino-Japanese relations...
"The Diaoyu Islands must belong to China, what's the point of controversy?"
Chapter completed!