Chapter Two (4/5)
After the Memorandum of Understanding was reached, the American film industry was very excited and shouted "This is a landmark agreement."
The proportion of accounts split increased from 13% to 20%, which was definitely a qualitative leap for them.
In the first half of the year, a bunch of movies with poor box office in North America have achieved incredible results in China, and the first thing to do is "Super Battleship"...
"Super Battleship", production cost is $200 million!
North American box office, 50 million US dollars, and the Chinese market sold well, 350 million!
More than North America…
Then, Hollywood was excited, what does this mean?
It means that the Chinese market has become a colony of Hollywood...
At the Shanghai Film Festival, a bunch of Hollywood bigwigs are here.
Of course, Harvey Weinstein is also among them.
...
The first forum continued, and Zhang Junsheng suddenly changed the topic: "By the way, many people on the Internet say that they were lackeys of the US imperialists, and I said that the "Memorandum of Understanding on Sino-US Movies" was promoted by me!"
"Just listen to this kind of remark, don't believe it!"
The Beijing News reporter immediately raised questions: "...but many movies at the top..."
"I will reiterate that the "Memorandum of Understanding on China-US Films" was promoted by the leader, and I don't have that much energy!"
The reporter from the Beijing News shut up on the spot...
Thinking about it, you will know that Zhang Junsheng is not the American Empire and he has never subsidized overseas companies!
This is also the reason why Yuehua has always been loved by the public!
Commercial behavior has always been a mutual force with national sentiment. Yuehua has been a benchmark from the beginning, and he is the leader of domestic films. What the company does must meet this benchmark!
Just like when China lowered the tariff barriers for electronic products, domestic products collapsed thousands of miles away, and domestic manufacturers shouted "The wolf is coming". At this time, Lenovo had to shoulder the banner of national industry and shape itself into a national hero.
Liu Chuanzhi went to meet with Minister of Electronics Industry Hu Qili, pointing out the serious situation and experiencing the pros and cons, saying: "If we also give up the Lenovo brand of microcomputers, it is possible that domestic microcomputers will no longer exist."
Minister Hu Qili was very moved and encouraged: "You must never give up. You must occupy the national industry and have your own brand. This is a problem of development strategy." The leaders of the Computer Department present also introduced the national project to Liu Chuanzhi.
To be honest, although there is government support and national sentiment, Lenovo won more by changing its sales model, innovating product categories and exploring market demand.
Then, Lenovo is committed to globalization. The government's original intention is to reduce Lenovo's marginal costs through industrial subsidies and sacrifice national welfare, so that it has a more advantage in foreign competition. This turned out to be a common industrial policy in various countries.
However, the PC industry has become a yellow flower tomorrow, and it is a pity to eat it. In addition, there are problems in operation, and the public is even less willing to buy it. Lenovo's pricing strategy quickly became a proof of the "conscience of the US imperialist emperor" and "traitors".
In a sensitive period, from "carrying the banner of national industry" to "not just a Chinese company"...
The people are not so tolerant of "business in business"!
Since you have taken the banner of national enterprises, don’t say that you are a global enterprise!
British Prime Minister Theresa May once spoke out the facts in a brutal way: "If you fantasize about being a citizen of the world, then you do not belong to any country."
Whether it is a businessman or a public figure, everyone is facing a squad, and the vague space is greatly compressed.
Zhang Junsheng and Yuehua always remember this!
...
The second forum, Chinese films and Hollywood cooperated with Xinjiang.
Zhang Junsheng said a lot yesterday, but today he didn't want to speak out, so he mainly serves as the audience.
Besides, with Ma Xiaokang here, he will be responsible for watching the show!
Harvey Weinstein talked about a lot of cooperation between Chinese movies and Hollywood, and specifically gave examples of "The Great Wall" and "Super Body"...
Zhang Junsheng couldn't help but speak: "The Great Wall" box office in North America exceeded 100 million, which seems very good, but it was a $60 million publicity fee, and Americans have no interest in foreign culture!"
"As for "Super Body", it is soft science fiction, not representative!"
"The two films "Crouching Tiger, Hidden Dragon" and "Hero" sold well in North America, which shows that China and Hollywood are a win-win business..."
"That's ten years ago. Can you give me an example?"
Before Zhang Junsheng finished his fight, Ma Xiaokang relayed: "I know Harvey. He is used to dealing with Chinese people. As soon as a Chinese film arrived in the international market, he announced that he would buy out the overseas distribution rights of $8 million and first pay a deposit of $200,000. When other buyers withdrew, he told the film crew that I don't want to buy this film anymore, and he also gave up the deposit of $200,000. Forced the film crew to finally sell it to him at a low price of $1 million. In the past, many Chinese directors and producers regarded Harvey as the savior. But now when you mention Harvey to them, many people will directly say 'Oh, liar'."
The laughter was a little awkward when Harvey looked a little embarrassed...
Zhang Junsheng added: "Don't underestimate Harvey's role. Hollywood is not really big. Generally, everyone comes back to compete for it in a round of bargaining, but once it is withdrawn, it will be difficult to find a second publisher!"
"The "Infinity" directed by Brother Kai and the "Night Banquet" directed by Ma Xiaokang have all experienced this kind of experience..."
Ma Xiaokang said again: "In fact, it is best for Chinese people to see the stories that Chinese people shoot. If they always think that French audiences can understand them, then the lines will probably be difficult to write. The lines that were originally quite humorous finally turned into a cup of boiled water. Look at Woody Allen, when he was shooting movies, he must have never considered whether Chinese audiences can understand them, but only whether New York audiences can understand them."
Afterwards, he began to criticize the censorship and said a lot...
"Acheng once said, we are all dancing in shackles. Since Chinese directors are like this, they are not competitive in the international market and are in an unfair state."
The reporter asked Zhang Junsheng to speak.
Zhang Junsheng looked at Ma Xiaokang and said, "The so-called "dance in shackles" is an era and a country, not a specific feeling of a certain time and place."
"For example, for the United States, you can question a certain president or a tycoon, but you can't question the American spirit, you can't question God, you can't question universal values. This is far more stringent than China."
"Metrical poetry is shackles, and Li Du has produced it. Did Hu Shi, who advocated freedom, surpass Li Du?"
"Many people complain about restrictions all day long, but if you lift the restrictions, can you really take pictures? I don't believe it anyway!"
"There is no intention to defend "shackles" here, but it means that on the one hand, shackles exist everywhere in an absolute sense and cannot disappear. On the other hand, it is a bit boring to blame the censorship system without any work."
"Of course, I also think the scale should be looser. At least we should be in the same position as imported films, otherwise we will really not be able to confront them head-on!"
Chapter completed!