"For movies like "Super Body", the audience's reputation represents everything, so don't worry too much about the critics..."

“But it’s awards season now!”

"Don't worry, the critics are busy quarrel with Harvey and have no time to keep in mind your movie!"

Zhang Junsheng was a little surprised: "…Have?"

Scarlett Johnson looked at him strangely: "Yes, after "The Artist" was released, Harvey had a fight with a group of film critics. Don't you know?"

"He can still talk to film critics? It's really strange!"

“…He can do anything for the sake of the Oscars!”

All right…

After the release of "The Artist", it was criticized by film critics, saying that it was a "sensational film, filmed to cater to the Oscars!", or, "It is not something that should be praised for showing off one's feelings, and Oscars should be wary of this type of film!'

Everyone knows that "Artist" is for the sake of Olympics!

This film is a custom-made gift for American Film Academy voters with an average age of nearly 60: black and white, silent, simulates the every move of stars of Hollywood's classic era, and the logical and just right length...

Oscars are conservative, and the elderly judges always miss the past.

But film critics feel that they have the responsibility to guide the audience!

Harvey started to tear them head-on...

Nowadays, North American film critics were divided into two groups. One group appreciated "Artist", and the other group thought "Artist" was a stinky shit...

It’s so quarrel-free, so how can I have time to criticize a commercial film?

...

In the auditorium of Fudan, "Super Body" shared and communicated with teachers and students about movies.

Everyone is very interested in Zhang Junsheng's "Super Body"...

In today's era, no matter whether you admit it or not, you will judge heroes by box office!

If the box office is good, you are a super director, and the box office is bad. No matter what the movie is like, you just can't do it!

To give a very realistic example, from "I Am a Vegetative Man" to "Ten Thousand Arrows Piercing the Heart" and "The Great Ming Tribulation", Xie Xiaodong has always been known as the "conscience in the industry" of mainland films. Unfortunately, after the collaborative "The Great Ming Tribulation" suffered a crushing defeat in 2013, neither side has published any works within a few years.

"Super Body" had a box office of nearly 300 million in the first weekend, and the box office was 120 million on the second day of its release, setting a record in mainland film history.

Not only that, the North American box office of "Super Body" reached US$48 million in the first weekend;

Globally, it closed at $160 million!

Airborne first!

"I didn't expect it to be sold so well, which means the market needs such a large-scale commercial film!"

"Film critics' reputation... Our country's film critics can't understand commercial films..."

"I admit that the movie "Super Body" did not meet the standards of an excellent movie, especially after "The Tangshan Earthquake", everyone has different expectations for me. In fact, objectively speaking, if the director of "Super Body" was replaced by other directors in the country, they might have given applause and encouragement, and I wouldn't do it!"

"Super Body" is of course a science fiction movie, and is a conceptual soft science fiction..."

The chat was very happy until the end of the student question session, a boy wearing glasses stood up: "Director Zhang Junsheng, don't you think a director should have his own artistic pursuit? If a director does not have the heart to pursue art, he will be eliminated by the audience soon!"

The host wants to control the scene: "Student, please don't be excited..."

Zhang Junsheng smiled and said, "Let me explain it!"

"In fact, "Super Body" is a standard commercial film. Goddess, special effects, serial car chases, and at first glance it is an absolutely large-scale popcorn movie, but it is about to tell a very mysterious proposition.

In essence, these two are contradictory!

If you want to be famous for film history, then go deeper into the mystery, throw away all commercial elements, and only focus on the theme of brain domain development, from the experience of people to the ultimate human beings, emotions including the psychology of facing the universe and all things. In this way, "Super Body" will definitely become a movie that many experts brag about.

However, this is a big production with an investment of more than 70 million US dollars. Most viewers who buy tickets do not care much about the so-called mysterious settings. They have to watch it very simply, with special effects and fighting..."

Before Zhang Junsheng finished speaking, the student immediately responded: "So, what do you mean is that the audience's appreciation level is not enough?"

"No, I don't have this intention at all. I mean that audiences all over the world have been brainwashed by Hollywood, and everyone is unwilling to watch some esoteric movies..."

“Many people say that movies are the seventh art? Really?”

"I asked Spielberg before, and I asked him, 'How can he break through the shackles of funds and release the heart of art as a director?' What do you guess he answered?"

"He said: This is impossible because movies have to spend money, and there are no movies that don't spend money."

"I asked him again, what about the Schindler List?"

"He said that the movie was made for himself, and he didn't care about losing money!"

"I'm not at the point where I don't care about losing money!"

"When I reach that level, I will definitely make a movie I like, whether you like to watch it!"

The boy lowered his head and thought for a long time, and then replied, "So, are you making a movie for money?"

Zhang Junsheng was very calm: "...Yes, commercial films are only box office theory, and the whole world is the same!"

"…Movies are not only art, but also business. They make money. Of course, movies are obviously not just for making money. Many people forget this."

The following sentence was said to the teachers on the stage.

"I am not the same as most movie investors. Most of the money we make and most of the investment continues to flow to mainstream movies. On the other hand, we have reserved enough funds and energy to invest in filmmakers with truly creative talents and film works with unique charm."

"Because a rich and diverse market possibilities is the prerequisite for a healthy ecosystem to continue."

"Then why don't you want to make some particularly literary movies?"

"Didn't I say that, I'm a mainstream filmmaker, I can't shoot niche subjects!"

“…But, you…”

"Student, please sit down!"

The host finally spoke...

This is called inconsistent views...

Some people think movies are art, while others think movies are commodities.

Both are true, movies themselves have these two attributes!

However, it is very stupid to see if you have to split it up.

...

Fudan's publicity was exposed online, with a bunch of people scolding the student, and some support him to dare to stick to his point of view...

Anyway, for a whole week, there was only one movie "Super Body" on the market, and it dominated the entire family, directly occupying 70% of the film schedule.

In addition to paying attention to the box office on the first weekend, Zhang Junsheng also listened to his assistant.

"Super Body" promotion continues...

If you want to go far in a movie, besides loyal fans, popularity is also very important.

Many fans often open high and end low, or even collapse. This is because the quality of the movie is not up to standard or the popularity of the passers-by is lost. When the director and other main creators lose popularity of the passers-by, they will inevitably be rejected by the market.

Zhang Junsheng has always been very popular among the people. In addition, he has always ensured the quality of the movie, which has also enabled him to form a personal brand and market appeal, not to mention the two heroines of "Super Body" itself, which are extremely box office appeal.

Many people think that the big sale of "Super Body" is a cash-out that Zhang Junsheng has accumulated credibility!
Chapter completed!