It should not be an exaggeration to say that South Korea has small countries and few people!

The land area is one percent of China's population, and its population is only 47 million, which is one-30% of China's.

But it is precisely such a "small place" that can reach 4.3 moviegoers per capita, which is the same as the annual moviegoers per capita in the United States...

But what if it remains the same?

The ceiling is there!

Korean films have been on the rise for 20 years, from nothing to miraculously breaking away from being a weak film country, at least compete with Hollywood films locally, and even gained certain advantages, embarked on a film path with Korean characteristics and became a benchmark for Asian films.

This path is a clear-cut "anti-Hollywood" path. Hollywood is good at science fiction, action, attaches importance to large productions, large scenes, and emphasizes effectiveness and neglects stories; South Korea is focusing on small productions and low costs, and rarely involves "commercial blockbusters" with science fiction and war themes, and prefers to shoot movies that are good at emotions and stories.

Due to the limitations of the local market, even though it has achieved great success in fighting Hollywood, the growth of Korean films in recent years has shown signs of fatigue.

Just like Hong Kong, without a strong domestic market, Korean movies have been carrying the mission of going out since their birth.

A high average number of moviegoers means the maturity of a market, and it also means weak growth, and the strategy of going global is urgent.

The ceiling of Korean movies appears!

A group of Korean filmmakers have determined that if Korean movies want to break out of Asia and go to the world, the path they must go through is the Chinese market. Since China's film market is unprecedentedly huge, it can be promoted through China's branding of Korean movies.

Wishes are beautiful, reality is slap in the face!

Since 2006, only 20 movies imported from South Korea to China have been imported from South Korea, and the highest-grossing films were "Snow Country Train", which had a box office of only more than 70 million yuan. The box office of films such as "Wolf Boy" and "Happy Family" had a very good box office of only 30 million yuan. For a long time, the so-called Sino-Korea cooperation and co-production were limited to small-scale personnel exchanges such as actors and directors.

Cultural differences, different production modes and actors are likely to be dissatisfied with the local environment after changing places!

So, South Korea wants to make a co-production film!

South Korea is creating ideas, while China provides funds and actors.

But, how to do it?

In recent years, cooperation between China and South Korea has been fruitful in many variety show projects, but few popular cases have appeared in the movies.

Xijie Group is very anxious!

This time they came here with great sincerity!

They prepared a creative idea, divided into two versions, one in Chinese version and the other in Korean version, and started at the same time!

"Strange Her", "Return to Twenty"...

...

To be honest, a country's movies are closely related to culture. South Korea's popular culture is a strength, but master-level cultural works are a weakness. China has "Dream of Red Mansions", Japan has "The Story of Genji", what is there in South Korea? "The Legend of Chunxiang"?

The movie "The Furnace" is indeed very good, but when Chinese netizens saw that it was related to human rights, they immediately added a little more points in their hearts.

In fact, this is like "V-shaped Vendetta", with the sentence "The government should be afraid of the people, and the people should not be afraid of the government", which instantly hits some people's G-spots, and it immediately becomes a classic and great work.

I'll ask who have watched "The Furnace"...

The popular culture of a country or nation is discovered from accumulation. For example, Japanese comics, American comics or Chinese martial arts novels have many national characteristics because they are paved by masters, such as the composition of Master Tan Dun in "Crouching Tiger, Hidden Dragon", the composition of Joe Hashi in "City of the Sky", or the essence of western films reflected in "Avatar". These are not something that can be achieved by simply singing, dancing, bright and beautiful, and material prosperity.

What do many people say? Korean commercial films are the king in Asia?

It's really exaggerating. In the box office field, it's not even as good as Stephen Chow's data alone. The Korean box office hottest is over when it gets overseas. This is the most sad fact for many Korean fans, including their so-called "Haiyuntai", "Veter", "Mingliang Sea Battle", and "Double-faced King". The box office and reputation overseas are very mediocre. "Mingliang Sea Battle", the number one box office in Korean film history, has a total global box office of US$135.9 million, which is only about 910 million yuan. It is not as high as the cartoon "Journey to the West: The Return of the Great Sage". It is similar to "Old Cannon" starring bucktooth Feng, and Lao Cannon can only rank 8th in the Chinese box office list in 2015.

Which box office achievement is considered to be "dominant"?

Back then, when the most glorious period of Hong Kong commercial films in the 1980s and 1990s, the entire Southeast Asia was full of huge posters of Hong Kong films. Hollywood highly praised Hong Kong filmmakers, and even humbly learned many of the advantages of them. Korean commercial films are far from such a great international influence.

Comparing the North American market, there are several excellent works of Chinese-language films that exceed one million dollars every year. What about Korean movies?

Let’s talk about the box office of "Detective Chinatown 2" in 2018, with a box office of US$1.984 million, and a box office of US$1.543 million in "Operation Red Sea";

The highest score in Korean movies in North America is "Walking with Gods 2" $1.2 million...

There is only one movie in the top 100 "Walking with God 2"...

In the true sense, Asian movies that go out of China are still Ah San and Japan!

Korean movies are nothing!

There are probably two types of Korean movies that are sought after.

One is a Korean TV series that is exquisitely packaged into a movie.

The other is politically correct Korean movies.

The first type is a tear-jerking type, with all kinds of bitter family love, such as "Wedding Dress", "Daisy", etc.;

The second type is a bit too much. The main theme is to criticize the government, criticize the government, criticize the government, and criticize the government in various fancy ways. There are real events adaptations, such as "Defense Attorney", "The Furnace", etc., and there are also completely fictional ones, such as "Horror Live" and "Influenza".

This kind of movie is very popular, especially for the audience of the Celestial Empire, you know. However, judging from the momentum in recent years, Koreans have become more and more excited in the second type of movie, and even become over-dependence. The most serious thing is that you can't say such a movie because it is politically correct and because of the so-called "we can't make it."

But this kind of movie is not very popular. One or two movies are enough. Just because we cannot shoot, we must promote it to a high status?

To be honest, it is not difficult to criticize political axe!

Do you believe it or not? Once it is slightly unblocked, our filmmakers will definitely bring a group of works of this type in a hurry?

Everyone hopes that Chinese movies can do better. So, please choose some works worthy of support, watch bad movies with less curiosity, and influence the people around you. Don’t always ‘beat all Chinese movies’. How many Chinese movies have you seen?

We are the market, can we stand up a little straight?

...

The meeting place was a very upscale private club.

When I walked into the private room, there were more than a dozen people sitting opposite me, some who knew each other and some who didn’t know each other…

"Let me introduce it. This is T-ara, the most popular women's team in South Korea!"

Didn’t it mean that Girls’ Generation is the hottest?

I don't understand your ranking basis...

"...Hello, please sit down..."

Damn, this is a business talk. What do you want to do with a team of women?

Want to play the Russian turntable?

Is it appropriate to meet for the first time?

Liu Yinghao, the head of Xijie Entertainment Film Department, seemed to see that Zhang Junsheng was not very satisfied and quickly said, "You guys go out first!"

"…Need not!"

"That Juli, you are with Mr. Zhang!"

"yeah…"

After talking, Zhang Junsheng didn't understand a word, nodded and smiled...

Liu Yinghao was very used to such occasions. He picked up the wine glass and said in half-baked Mandarin: "The Great Wall is really amazing!"

"…Thank you, actually, we thought about the promotion of Korean films in the past, and it was too late. Next time "The Great Wall 2" is released, we will definitely go."

“…and then everything is left to us CJ!”
Chapter completed!