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Chapter 361 Unveil the Prelude of the Traffic Era (4/4)

(I went to the hospital today, so I just updated the fourth time and asked to subscribe. It was very bleak recently... I also quoted a comment from the People's Daily, not a private product...)

The Chinese-language film market is a very magical place. "Small-cost movies with successful box office" are basically isolated and low-probability events. Don't try to summarize some secrets of success and then try to copy them.

If there must be some commonalities, it is that the plays are pretty good, the actors perform well, and the production is quite serious within the cost limit.

Overall, it has the main characteristics of a good movie.

But it doesn’t mean that you can make a big hit if you make a good movie!

There is no causal connection between the two.

In fact, according to the most mainstream market analysis, to succeed in box office, you must target the public.

The public's aesthetic is very clear, it is to be popular!

But this thing cannot be explained in "Far Cry"...

First of all, "Far Cry" is a bad movie.

One sentence movie review: Ah! Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

This is a dream without any logic! Just remember the magical bikini and the magical pair of magical **...

However, the production cost of 5 million yuan, plus just a small piece of circulating online, directly created a box office miracle!

The producer of the movie Xie Yang tried to put a video of Liang Mi online, and the casual click rate reached tens of millions.

"Far Cry" focuses on Liang Mi on Weibo and online marketing.

After the movie was released, fans bought tickets to support Liang Fan as soon as possible. Within an hour, the pre-sale of the movie exceeded 9 million...

Liang Fan’s fans are like dough starters, and they are getting bigger and bigger like snowballs at the box office. Some "bees" even watched "Far Cry" 10 times.

Ten times...

It's simply that I like Hashimoto Akina so much, and I can't watch her movies ten times...

Just imagine, with such a strong fan, how can we still need a movie promotion team?

So, Yang Mi will always be the number one person!

...

"I haven't read this yet, so I can't comment on it!"

"I heard that the first contact of the project "Far Cry" was Yuehua, is it true?"

Zhang Junsheng rolled his eyes. Is this a malicious attempt to kill the car?

“…Can you ask questions about the Great Wall?”

"Some people on the Internet say that "The Great Wall" is suspected of plagiarizing "The Stars Team". What do you think?"

"...I'll go, who said this? I haven't watched "Starry Team", but I can say responsibly that the script concept of "The Great Wall" is original. We found a dozen screenwriters to write "The Great Wall". This can be found at the screenwriters' union. If we infringe on the rights, North America will never be able to release us!"

...

The reputation of "The Great Wall" is well maintained, and the Yuehua team is much better than the new painting crown.

Lao Tozi also saw it.

In the past, when "Hero", "Ten-Ambushes", and "Golden Armor" were criticized, Zhang Weipin would only say, "I have a box office, you scold me because you are jealous!"

Where is Yuehua?

After a series of operations, the review control, big V, marketing account, and public account, not only did the score of "Great Wall" rise a lot - the Douban score rose to 7.2 points, but the key point was that Lao Mouzi himself was marketed!

Craftsman, a national treasure-level film master, the most important thing is of course the patriot!

Nonsense, if he is not patriotic, he will have already obtained a US green card and he will not have to pay a fine!

Sorry, Old Chen was taken out again - he has two sons and did not pay a fine...

Such a comparison!

The two heroes of the empire are judged immediately!

The box office trend of "The Great Wall" is very stable, with a working day of about 30 million, winning 160 million on the next weekend, with a cumulative box office of 530 million. Before the release of "Transformers 3", the box office should have exceeded 700 million...

Exceeded the task!

The main creative team slowed down the pace of publicity, and Lao Touzi went to tinker with his "Love of Hawthorn Tree"...

Zhang Junsheng also returned to the capital.

Then he found out that the entire film department was discussing Far Cry…

"No. 32 in Area B" is a super bad movie, and it cannot be copied. That thing is not desirable. Of course, "Far Cry" is also a bad movie, but "Far Cry" has an objective reference!

Why is it a big seller?

In fact, there is only one reason: it has the big mi!

Fan economy!

I don’t understand why so many fans like Big Mi Mi!

Even though "Palace" is not the first Qing Dynasty drama...

She actually has a unique temperament. People who like it will think it is cute, easy-going, dedicated, and those who don’t like it will feel that it is bitchy, plastic surgery, and non-virginity...

Love is inexplicably...

Just like after the super girl, a group of girls are as crazy as brother Chun.

Brother Chun at that time...

How exaggerated is it? The 80-year-old overseas Chinese lady flew over from Canada and was waiting for Chunchun in front of the hotel at the top of her voice.

Unfortunately, Brother Chun’s appearance is not suitable for mainstream movies, so she is not suitable for playing the heroine who is fascinating. It is not suitable for the heroine. The round face is not suitable for the heroine, and the square face is not suitable for the heroine!

However, Big Mi Mi is different. On the one hand, she is sought after by fans, and on the other hand, her appearance is also in line with the settings of most female protagonists...

The most important thing is that she doesn't mind.

If you have bad movies, just bad movies. It doesn’t matter, just make money!

Unlike the young girls who have just become popular in the past, they are actually picking on roles!

Capital doesn’t care about the fan economy. In their opinion, the 100 yuan of fans is no different from the 100 yuan of ordinary audiences.

Tang Ningyu proposed the word traffic for the first time.

"In fact, our Yuehua Qizi also has tens of millions of fans. If we follow the model of "Far Cry", the cost of 20 million yuan will definitely not be a problem, and the box office will exceed 100 million yuan!"

"…and there are also Liu Sisi and Zhao Liying, and their fans, too!"

"But there aren't so many scripts..."

"Just find an IP online and apply it..."

"We will create "Tiny Times" in this model, and the film director will look for Guo Jingming..."

"He won't..."

"He doesn't know. Let's arrange a few more mature executive directors. As long as the movie is named after him, it will definitely be a big shot!"

The more people talked, the more they moved towards IP traffic...

It seems that I am sure that I will make a profit if I do this!

Zhang Junsheng extinguished the cigarette: "…hehe, I'll say a few words."

Everyone shut up and want to hear the chairman's opinions...

After all, the project "Tiny Times" was led by Zhang Junsheng.

"Travel IP can definitely make money, but this is not a long-term solution. Movies still have to look at the quality..."

"But..." Tang Ningyu was about to speak, but Zhang Junsheng waved his hand: "Listen to me first. Of course we can use this model, but it must not become a mainstream project."

"The value of Yuehua's brand is domestic heavy industrial films. This is Yuehua's core value, and we must clarify the importance. Our main energy should be focused on Yuehua. Of course, we can also do the model you mentioned!"

Added: "...By the way, I'll find Liang fans in "Tiny Times"..."

"…Her pay is not cheap!"
Chapter completed!
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