There is a saying that goes, "No matter whether it's a black cat or a white cat, catching a mouse is a good cat." It is deeply rooted in people's hearts!

However, when Taizong said this, there was a historical context.

Now, who is still exchanging the residual development for simply pursuing GDP growth figures is equivalent to accelerating self-destruction!

Western developed countries have seen it clearly, Chinese leadership has also seen it clearly, and the so-called elites have even more understanding. Think about the last time the wording of "GDP increases this year..." appeared in mainstream media?

It is similar to promoting it to movies, gradually becoming an industry from an industry.

It can be very extensive, vigorous and savage at the beginning...

The era of blockbusters redirects the audience into theaters, and then it becomes typified and industrialized...

Variety movie?

In fact, it is a fan movie, a derivative of variety shows...

In terms of the film production process, it is not qualified to be named as a movie!

By the way, I must say that variety shows movies are really not Chinese characteristics. There are also variety shows movies in Japan and the United States!

The variety show "Office Worker NEO" of Japan's NHK TV was adapted into a movie, but the box office was not ideal;

The Japanese adult variety show "KISS Patience" has also been made into a movie, starring a group of actresses in love and wellness, and is even more niche;

In 1979, the reality show "Real Life" filmed in Hollywood failed to create a commercial effect;

The largest talent show in the United States, "American Idol", was made into the movie "Star Chaser", revealing the bitter and bloody tears of the contestants of the talent show, but the film ended up in the end...

So, don’t always say that our movie environment is not good, the whole world is the same!

In fact, before the variety show "Dad, Where to Go", many celebrities directly made the concerts into copies and then got them to theaters to make money...

So what's the difference between this method and variety show movies?

The difference is that variety shows and movies are really profitable!

The circle started to panic...

Then a bunch of bigwigs in the circle criticized variety shows and even publicly proposed to let the General Administration limit...

The cake in the market will always be separated piece by piece. If you don’t give it to Zhang San and Li Si, you will also give it to Wang Ermazi!

Just grab it back. After so many years, Chinese movies have finally become market-oriented. Let's leave them to the market with peace of mind and don't lure them out with the other hand.

In fact, in a way, the popularity of domestic variety shows is due to the insufficient supply of domestic phenomenal variety shows!

Why are there no variety show movies in South Korea? Korean audiences have N variety shows that are broadcast weekly at the same time, and they go to the cinema after being full.

However, Zhang Junsheng cannot open the variety show movie, and Yuehua cannot open it. The industry leader must have the courage to be the leader!

...

The Venice Film Festival has ended, and "Unreachable" failed to be shortlisted for the main competition unit, so Yuehua did not report much.

However, even if there is no report, the fans who should care about are still very concerned, after all, with the blessing of Li Zi!

To be honest, the reason why Zhang Junsheng cooperated with Little Lizi was to be a good example. At the beginning, when Zhang Yimou filmed "The Flowers of War" and the first person to invite Little Lizi, but he refused...

In the eyes of most movie viewers, Little Li Zi at this stage is the number one superstar in Hollywood!

He is the male protagonist in Zhang Junsheng’s new film. What does this mean?

Status!

The Venice Film Festival has completely become a literary and artistic carnival, and the one who won the Golden Lion Award was "Somewhere", the work of Sophia Coppola, the second generation of Hollywood directors. Her father is Froncis Ford Coppola, the director of the famous "Godfather"!

In addition, the Director Award and the Actor Award were awarded to a group of filmmakers who had never heard of the name!

Especially for Best Actress, Natalie Portman was confident and actually lost to Arianne Rabed. The latter's "Aidenburg" was her first time taking the lead in a big screen work!

I can only say that the Venice Film Festival is awesome. No wonder Natalie Portman never came to the European Film Festival again, even though the movie was shortlisted...

The Toronto Film Festival is about to begin, and Zhang Junsheng is about to leave for Canada...

Of course, before that, I had to help "Die Renjie: The Empire of Tongtian" which won 82 million in the first weekend...

"Die Renjie: The Empire of Tongtian" lived up to expectations and crushed "Jingwu Fengyun: Chen Zhen" on the first weekend, directly taking away the single-week box office championship, and also beat it up in terms of reputation!

Yuehua Media's press release is about 'This is the victory of domestic heavy industry films'...

"What? $68 million in the first weekend?"

After receiving a call from Wan Ziren, he said that "Despicable Me" was released and won a box office of $68 million in the first weekend!

Wen Ziren on the other end of the phone was very excited: "Yes, $68 million!"

"...Then, hurry up and try to get more screenings. I said at the beginning that the box office results of "Despicable Me" will shock everyone!"

“…Harris himself didn’t expect it…”

Wen Ziren was still a little excited.

This is normal. No one except for a reborn person like Zhang Junsheng, who had produced a feature film with a production cost of only $70 million would actually bring such a surprising box office.

Hollywood anime, generally speaking, is very expensive to produce, and even the production cost of "Kung Fu Panda" is as high as more than US$160 million!

However, Lighting Entertainment actually used 70 million to create an anime movie, and it even sold it!

Especially the animation movie "Food from the Sky" released at the same time is the same as the main direction of "Despicable Me", which is both family-friendly...

"Food Falls from the Sky" is produced by Sony Anime, with a good reputation, but the box office was crushed!

On the first day of "Despicable Me" was released on Friday, with a single-day box office of $24.3 million, squeezing the single-day box office championship, "Gourmet Falls from the Sky" which earned $17.2 million on the same day.

At a moment when Blue Sky Studio can no longer produce powerful works except "Ice Age", Lighting Entertainment announced to the world with "Despicable Me" that they are the three major animation film companies that can be ranked alongside Pixar Studios and DreamWorks Animation Studios.

Of course, Dingfeng Entertainment's increasingly powerful distribution capabilities also account for a large part of the reason!

It was precisely because of the promotion of Tingfeng Entertainment that "Despicable Me" was successful.

Promotion and momentum of any movie is necessary. Hollywood is a market competition system after all. "Despicable Me" not only spreads the publicity, but also goes straight to the theme of the main movie, which is how to attract children and play it!

People don’t sell stories - as long as the story is reasonable, they sell characters!

Many people are predicting that "Despicable Me" will become a DreamWorks, the only CG animation outside Pixar's North American domestic box office has exceeded 200 million...

More people expressed their admiration for Zhang Junsheng's acquisition of Lighting Entertainment two years ago...
Chapter completed!