Wanda has indeed started the road of transformation, just like the time of Yoshiaki Tsuki wanted to transform and take the entertainment route. Unfortunately, it was too late. As the Japanese economic bubble burst and the economy fell into a downturn, Yoshiaki Tsuki quickly collapsed...

Lao Wang is doing well in the real estate industry and has good profits. Why should he start to transform?

Because after analyzing the real estate development history of more than a dozen countries, Wanda came to a conclusion that the Chinese real estate market will almost reach its peak by around 2020, the scale of the real estate market will decline, and the entire industry will decline significantly, and the cultural tourism industry is a long-lived industry and a long-term business, so Wanda decided to transform and enter the cultural and tourism industry.

Wanda’s idea is to integrate shopping centers, creative leisure neighborhoods, film and television theme parks, hotel clusters, and office buildings to build a giant commercial consumption kingdom that integrates culture, tourism and tourism. This model they call Wanda City.

In recent years, Wanda has formed a brand effect. Wanda Plaza has huge investment and can quickly drive local economic development. This has caused local governments to rush to establish business relationships with Wanda. In the negotiations, Wanda has taken the initiative and has the right to bargain. In this way, the cost of Wanda's land acquisition is often at least half cheaper than other companies.

As a result, Wanda formed a unique business model, acquired land at an extremely low price, quickly built Wanda Plaza, attracted crowds through cinemas and shopping centers, thereby increasing land prices, and quickly recovering funds by selling apartments and office buildings. Then, they built a new Wanda Plaza in the next city with the same method.

With this model, Wanda has built dozens of Wanda Plazas across the country in just a few years, becoming the leader of China's commercial real estate.

The Wanda City they want to build recently is actually the same model, just to raise land prices in the name of culture and then sell houses.

Taking Wanda City in Nanchang as an example, the total investment is 40 billion yuan, and the theme park construction only costs 20 billion yuan, while the other half is used to build residential buildings, with a sales area of ​​4.75 million square meters.

If calculated based on the current local selling price of 9,800 yuan per square meter, the income from this item alone will reach 46.5 billion. As long as the house is sold, Wanda will easily make a profit...

But this is still a real estate project. If you want to do culture, of course you have to make movies!

What's more, Wanda Cinemas is already the first in the country.

Following the locomotive concept, they must have high-quality IP. In order to open up the situation in North America, he decided to start from the downstream, buy theaters first, and then buy movie companies...

If this model is in China, even if it opens upstream and downstream, the situation in North America is different from that in China, and their income mainly depends on the window period.

Even if Lao Wang knows, he doesn’t care. He is now the richest man, and his small goal can be 100 million yuan. At worst, he can just spend money!

...

The next morning, a conference room in Huairen Hall, Zhongnanhai.

Today, this meeting will be based on the film industry layout that is related to the next few years. The future leader will be the leader of the meeting. The "Memorandum of Understanding on Sino-US Films" will also be started by him!

Zhang Junsheng walked into the conference room under the leadership of the staff, and almost everyone was there.

Deputy Director of the General Administration Zhang Hongsen;

Tong Gang, director of the Film Bureau;

Han Shanping, Chairman of China Film and Television, all the princes who can speak well in the circle are here!

Zhang Junsheng and Han Shanping were sitting together, and behind him was Zeng Maojun, the head of Wanda Film...

After sitting down, Zhang Junsheng first greeted Han Shanping for a few words, then turned around and greeted Zeng Maojun: "Wanda is very popular recently, you Mr. Wang is really a big deal!"

Zeng Maojun smiled: "... There is no way. If you want to enter the American film industry, you have to control the situation from the downstream!"

"That's also amazing, $3.1 billion, tsk, if you invest in this country, how many local people can find jobs!"

“…You have also invested heavily!”

"I'm doing content, not just buying things..."

"We are buying cinemas and want to make a profit! Moreover, we will definitely do content too!"

“…Haha, come on!”

No matter how much you say without speculation...

Those who do real estate enter the film industry, like a mountain, are probably dead...

Han Shanping whispered: "What? Do you have any conflicts with Wanda?"

"...No, I can't stand the blind commands who don't know how to do it. By the way, can "Tangshan Earthquake" be launched in June next year?"

Han Shanping thought for a while, then shook his head: "No, next June, we will release "The Founding of the Party"... Let's give you the July issue!"

"July... There is Transformers 3 in July. Forget it, give me May!"

"... Let's talk about it then, I promise at least 30 days of empty gear."

"Okay, I'll be relieved if you say this!"

After chatting for a few words, Han Shanping lowered his voice and reminded: "When you speak later, be careful."

"…Um."

Zhang Junsheng nodded...

This is Zhongnanhai, not Yuehua Media…

...

At 9:30, the future Chief No. 1 came in, followed by several people from the General Office.

Waving his hand to the people present, after sitting down, he went straight to the topic without saying nonsense: "There are two reasons why we hold this symposium today. First, Chinese films have improved greatly after more than ten years of hard work, and have developed rapidly for three consecutive years. This year is no exception. As of now, box office revenue has reached 9 billion, exceeding the level of the whole year last year, which shows that the film industry has achieved phased results and proves the powerful driving force brought by cultural system reform. However, we are still only a big film country, not a big film country. Next, we need to transform a big film country into a big film country; second, everyone knows that the news of the failure of the WTO arbitration, starting next year, the country may relax restrictions on Hollywood movies, and Chinese films will face the challenge of the behemoth of Hollywood!"

"This is the planned "Memorandum of Understanding on Sino-US Films". You can take a look first and then talk about your views!"

The secretary stood up and distributed the documents in his hand to everyone present. Zhang Junsheng took a look and found that it was exactly the same as what Tang Ningyu said...

About five minutes later, everyone put down the documents in their hands. The future leader No. 1 smiled and said, "Everyone has read the documents. Now let's talk about their own opinions. If you have any good suggestions and ideas, you can give them!"

Generally, at this time, don’t speak first. It’s your turn and you can speak again.

Zhang Junsheng is not a fool, so he will not be the first to be a leader. Which one is not worthy of his position, the deputy director of the General Administration, the director of the Film Bureau, and the chairman of China Film Academy?

No one present said anything. After all, they were facing the future leader No. 1. They said too shallowly, lack standard, and spoke too deeply, and it was easy to violate the regulations...

Silence is gold!

This situation is very common and often encountered during meetings. The future leader No. 1 simply named him: "Zhang Hongsen, you talk first!"

Zhang Hongsen stood up: "... Then I will express a brief opinion first. Since the reform and opening up, driven by industrialization policies, and after years of rapid development, the overall situation of Chinese films has improved greatly, and breakthroughs have been made in many aspects..."

Talking for ten minutes...

Zhang Junsheng forced himself to roll his eyes, and he said a lot of official words, and in total, he said one sentence: The reason why my country's film industry can grow rapidly is entirely due to the leaders' far-sighted vision...
Chapter completed!