Chapter 227 I play by myself! (2/5)
What's the big deal? I have money and experience, but I can build a Netflix by myself!
There are 40 million users after reading, which is a huge asset and is also the main reason why Wall Street is optimistic about exploring, and gives a valuation of 12 billion US dollars.
If Zhang Junsheng hadn't thought about how to develop, and let the company's professional manager take care of it, the company's firing could have replaced Twitter!
In fact, in North America, the number of users who have been burned after reading has always been at the forefront...
The reason why the stock price is not very high is mainly because it has fewer functions and has basically no other use except socializing and hooking girls.
However, a few years ago, I launched a video chat and positioned myself as an online chat room for TV viewers, which made it convenient for them to watch TV and discuss the plot while watching TV, thus attracting the attention of TV producers and big brand marketers, and then received a large amount of advertising sponsorship...
In the field of social networks, Facebook dominated the first echelon, and Twitter followed suit and went hand in hand.
How to get to the first echelon?
Of course, it is to add other gameplay!
The discussion with Reed Hastings broke up unhappily, and Zhang Junsheng decisively pulled the funds away from Netflix to use them to burn them after the development...
Like WeChat, it allows you to install mini-program applications after reading, and encourage developers to develop corporate applications...
At the same time, a streaming media channel after reading was added, and more than 500 American dramas including "Friends", "Crime Scene", "Desperate Housewives" were launched...
The copyright fee for this expenditure is as high as US$800 million...
Not enough, by the way, I signed online broadcast rights with several British TV stations...
These are fixed investments in streaming channels and cannot be saved - at this stage, they are competing for the market with Netflix!
Zhang Junsheng is not short of money!
At the same time, Zhang Junsheng has invested in five American dramas, "The Walking Dead", "Spartacus", "Bankrupt Sisters", "American Horror Story", and of course, the already badly written "Game of Thrones"...
He bought out all investments in these TV series at one time, and spent nearly $300 million to this end...
As for "House of Cards", it has not appeared yet...
These TV series will not be broadcast online at least three months later, and thirteen episodes will be broadcast at one time...
Netflix, that's what Amazon does!
This is also Netflix's main gameplay for becoming famous with "House of Cards"!
In the traditional sense of the American television industry, nothing is certain.
You have found all the gold medal directors, powerful actors and popular scripts, but the results are still out - the pilot episode is not in line with the audience's appetite!
In the American drama industry, "only looking at the incremental volume, not the stock" is the basic game rule. Simply put, no matter how many people like this TV series in the past, as long as it cannot bring more new audiences at this point in time, it must be firmly cut off. People will not only watch one TV series for the rest of their lives, which is the basic game rule of the American content industry.
Netflix just gambled, and took out 200 million US dollars at one time to buy out "House of Cards", and put the 13-episode "House of Cards" on the Internet. The way of playing to attract appetite is no longer important, and the ratings are also retreating second. What is important is to attract new users!
Later generations, the three North American streaming giants, Netflix, Amazon, and hulu.
Hulu is considered the second echelon. With large companies like News Corporation, it can obtain a steady stream of genuine films and TV series, which is a huge advantage that other companies cannot match.
At the same time, this is also Hulu's biggest lifeline. Because the boss behind Hulu has a TV station, they are worried that the online drama will be too popular and will affect the viewership rate of TV dramas broadcast, so Hulu has never dared to let go of developing self-made dramas, and the company's development is far inferior to Netflix.
...
In a month, Zhang Junsheng spent nearly $1.2 billion. Not only Wall Street was shocked, but even the country knew about it!
Many people complained whether Zhang Junsheng wanted to save the US economy...
The most important thing is that many people are not optimistic about Zhang Junsheng’s gameplay!
The Wall Street Journal asserted: "Zhang Junsheng's investment is likely to bring him unprecedented failure!"
After all, at this time, no one is optimistic about Zhang Junsheng's gameplay - he is challenging the production philosophy of traditional American dramas!
The concept of American drama production has been passed down for nearly half a century, and it must be right...
However, the concept of installing mini-programs after reading is instantly burned has been appreciated by many people.
This also draws on the development history of WeChat...
At this time, it was already the end of August, and Zhang Junsheng was preparing to return to China.
Wen Ziren looked at Zhang Junsheng, who had obviously lost weight, and asked his most concerned question: "…Junsheng, you can't spend this even if you have money. Have you ever thought about failure if you do this?"
“…Have I failed?”
Wen Ziren thought for a while, then shook her head...
"Don't look at Wall Street's quarrels, wait for another three months, and when the Walking Dead is online, you will know how accurate my decision is!"
Wen Ziren shook his head: "...But, there is no set-top box business after reading it!"
This is also the biggest reason why Netflix can quickly seize the field of self-made dramas - its set-top box business covers the entire United States!
Many North American families have Netflix's set-top boxes installed in TVs, which is also one of Netflix's revenue sources...
Zhang Junsheng waved his hand: "It doesn't matter. When Netflix can't hold on anymore, I will acquire it. By then, the set-top box business will belong to me!"
"But if everything goes well, the market share of the burned market accounts for more than 50%, North America will forcefully separate on the charge of monopoly..."
"…How can you monopolize? You are waiting and seeing, there will definitely be many companies entering this field!"
"Okay, don't think about it. I'll go back to China first and help Inception create momentum. See you in Venice in two days!"
"Unreachable" will be included in the Venice Film Festival as the opening film of the Venice Film Festival. It is probably because it is not artistic enough...
...
As of now, "Inception" has been released for one and a half months, with a box office of 290 million yuan in North America, which may easily exceed 300 million US dollars.
Both box office and reputation exploded.
In most cases, the popularity of North America's popular films will continue overseas.
"Inception" is no exception.
In conjunction with word-of-mouth marketing and viral marketing, "Inception" has a very good overseas box office!
It has earned US$450 million in overseas box office, and the global box office has exceeded 740 million...
It’s impossible to have 1 billion, but the final box office will depend on the box office results in China!
Tingfeng has made a big splash this summer, and the box office of the two films "Inception" and "Twilight 3" exploded!
Especially the latter, "Twilight 3" directly received $130 million in the first weekend, and the box office exceeded 200 million in 7 days of release...
Continuing the craze of the first two movies, winning $300 million in North America's local box office was the lowest expectation...
Chapter completed!