"I have a statistics here: According to CNN estimates, major film studios that are aiming to make the Olympics invest about $100 million in Oscar public relations, and the expenses spent on winning nominations for outpost awards are more than $1 million, which generally includes arranging multiple screenings to judges, sending movie DVDs and introductions, award season parties, and some organizations such as the Golden Globes also allow small gifts of less than $90 per person."

Tang Ningyu added: "It is also necessary to publish in major mainstream media in North America, which is a huge expense!"

"Last year, Columbia spent $25 million in public relations "Social Network", and the final result was not satisfactory..."

"At that time, "Farewell My Concubine" directed by Brother Kai lost to "Four Thousand Gold Lovers". Why? You didn't spend money, who would like to give you an award? Do you really think that Oscars only offer awards based on the quality of the film? Quality is just the threshold for shortlisting, and PR is the king!"

"Ambitional filmmakers know that these PR investments are meaningful because they have won the favor of the college and judges, and nominations for works or winning Oscars can bring great economic returns. The re-release of videos, the release of DVDs, reprints, surrounding sales, and even investments in other films of the company have become natural, and this is the "reputation" effect."

After explaining a lot, Naodaji forced her to save her: "I still have to congratulate director Zhang Junsheng for winning the Oscar for Best Director at the age of 26!"

Tang Ningyu smiled: "The production cost of "Pulp Novel" is US$40 million, the box office in North America is US$260 million, and the global box office exceeds 500 million, and the box office split alone is as high as US$200 million; the global TV copyright was sold for US$120 million, the online copyright was sold for US$85 million, and the DVD sales have been sold for US$90 million. Not to mention the 32 million PR fee, it is worth it even if it doubles it!"

Although he said it lightly, he scolded Zhang Junsheng half to death in his heart.

Everyone knows that Oscars have public relations, but no director will ever speak out openly!

Zhang Junsheng is too "righteous" and "true temperament". I don't know if it will affect the market value...

...

At this time, countless netizens were crazily flooding the screen on Weibo, Tieba, and other forums on the mainland: "My Zhang Junsheng is the best!", "It has created history!", "Congratulations to Zhang Junsheng, the light of China!"...

The Oscar has always been recognized by many people as the world's number one award.

Zhang Junsheng won the Oscar for Best Director, just like...what to say?

Just like someone who never cares about football, I suddenly heard: Damn! Women's football team has reached the World Cup final!

Just like someone who never watches tennis suddenly heard: Damn! Li Na won the French Open championship!

People who have never followed the entertainment industry suddenly heard: Damn! Zhang Junsheng won the Oscar!

Seeing this country as beautiful as a painting, I wanted to recite poems to give to the world, but I was not educated. I was so rude!

Sometimes, the so-called sense of national pride will overwhelm rationality. Whether you like it or not, you will look for relevant news and talk to others.

What's more, with the brutal exposure in the entertainment industry, there are really not many people who don't know that Zhang Junsheng is!

Of course, there are also a bunch of people who like to sing the opposite tune. "Pulp Novel is an American movie. A Chinese wins an Oscar with an American movie. I really don't know what you guys are excited about!"

"Have you watched the live broadcast? Zhang Junsheng admitted that he bought his Oscars with money!"

Someone immediately refuted: "Zhang Junsheng, the youngest winner of the Oscar at the age of 26?"

"Some people have been kneeling for a long time, Zhang Junsheng has public relations, but others have no public relations?"

...

Backstage, standing in front of the background board with Oscar-style golden man pattern, Zhang Junsheng was interviewed by a reporter.

The best film after that has nothing to do with him...

The host named "randomly": "Please get up and ask questions by reporter No. 7."

"Director Zhang Junsheng, you are the youngest Best Director winner in Oscar history. What is the significance of this award to you?"

"The biggest significance should be to increase my popularity!"

Oscars are undoubtedly a high honor, but is it related to artistic achievements?

Probably not much. The senior masters such as Sergio Leon, Hitchcock, and Kubrick have not won the Oscars, and they do not affect their lifelong glory. They are still film masters that need to be learned in film history!

In Hollywood, winning awards is a job, and movies with many viewers may not be art; if you admire yourself, it may not be art.

Another reporter stood up: "Then do you think it has something to do with winning an Oscar?"

"Of course it's relevant! In fact, the quality of the movie is just an Oscar entry coupon. Nomination is a recognition. Whether you win the award or not depends on many other factors, you know!"

"Who would you give the best director to whom would you give?"

"Let me choose? It will definitely be awarded to myself!"

“Besides you…”

"That must be Cameron, "Avatar" is so beautiful!"

After a simple interview, when Zhang Junsheng returned to his seat, "Bomb Disposal Force" won the best film...

Very good, it is in line with the unspoken rules of the entertainment industry and politically correct.

In fact, according to the subsequent statistics, the ratings of this year's Oscar were not optimistic, and it only increased by several million at the moment when the director won the award was announced;

Similarly, Zhang Junsheng's popularity instantly got out...

Becoming Cameron's frustration, one of the three topics of the best film of "Bomb Disposal Force"...

However, Zhang Junsheng won the Best Director to whitewash the Oscars a lot. Some newspapers joked: The old white men in the School of Film Arts and Sciences no longer have to worry about fairness, because the whole world believes that you really depend on your strength to vote, not fame and race.

Oscars are just Oscars, life has to continue!

An Oriental man won the best director, just a pastime for Americans after dinner. For those Hollywood giants, the situation is a bit subtle...

Dingfeng Entertainment is developing too fast, with both series, overseas channels, and even theaters...

In addition to TV stations, the industrial chain has basically been opened...

Most importantly, his boss is still a rich man...

It must be taken seriously!

...

As an annual film feast, after the Oscars, the ownership of major awards has undoubtedly become a hot topic in global media coverage; and winning three awards and creating history "Pulp Novels" has become the focus of all media coverage.

After the Oscars, the three major North American news agencies immediately reported on the winning situation. Zhang Junsheng occupied a large area, and the Associated Press's title was: "Zhang Junsheng won the Oscar for Best Director, the youngest best director in history"

Immediately afterwards, ABC, BBC and other media reported in detail the Oscars' winning situation on their official websites, and the headlines of the entertainment version of major domestic portals were quickly changed to "Zhang Junsheng won the Oscar for Best Director"

Even the People's Daily changed its headlines to "Zhang Junsheng won the Oscar for Best Director and became the number one person in the mainland!"

You count on your fingers: Tan Dun won the Oscar for Best Original Music in 2001 for "Crouching Tiger, Hidden Dragon"

In 2001, Bald Bourne won the Academy Award for Best Photography for "Crouching Tiger, Hidden Dragon"

Ye Jintian won the Academy Award for Best Art Director for "Crouching Tiger, Hidden Dragon" in 2001

Plus Li An’s best director…

In the past few decades, there were 4 Oscars in total, three of which were non-performance awards!
Chapter completed!