Public relations wars are not just about just helping your own movies, you have to face your competitors!

The most classic is "The King's Speech" PK "Social Network".

Winning the Audience Choice Award at the Toronto Film Festival, "The King's Speech" carries hope, but the first batch of media comments were mixed and a pot of cold water was poured on the head.

When David Finch and Allen Solkin joined forces with "Social Network" was running during the awards season, Weinstein was still busy re-editing movies and making up for his reputation. After he actually completed these tasks, "Social Network" had won the awards for critics.

Then what?

After the Guild Awards were launched, negative comments about "Social Network" came like a tide. First, various Facebook-related people came forward to accuse the film of fabricating facts and vilifying images. Then the original novel of the film broke out, which brought a certain negative impact on the film. In addition, director David Finch has always been unintentional in publicity activities and has also thrown into a bad attitude towards Oscars, which has put the publisher of "Social Network" almost in a dilemma of extinguishing the fire.

At the same time, Wein Stan began to make efforts!

He vigorously created the image of "The King's Speech" that is both noble and humble. Every time the creator appears, he is as humble and polite as a British gentleman and lady, which adds a lot of impression to the outside world.

British historians and royal staff from all walks of life also appeared, making this biopic a perfect reproduction of the "original copy".

As the film won awards such as the Directors Guild and Producers Guild one by one, the film also made great achievements in the box office, and the results of over 100 million yuan were surpassed by "Social Network", successfully making everyone in the academy look at it.

Not only did the final victory of the Oscar seem natural, but the unknown director Tom Hopper also reversed David Finch at the last moment and became a winner in life!

And in the following year, Weinstein used almost the same method to copy the path to the top of the black and white silent film "The Artist"!

Strike against your opponent is always the best way to choose!

This year's three seed contestants, "Avatar", "Bomb Disposal Force", "Pulp Novels"...

"Avatar" has been criticized by various film critics for its pursuit of visual effects. "The Boston Phoenix" publicly accused the so-called 3D movie: Some people say "Avatar" is a future movie, so this means that future movies are lengthy, noisy, huge advertising costs and supporting electronic games.

The accusation of "The Bomb Demolition Force" is inconsistent with the actual situation. The New York Times criticized that the plot of "The Bomb Demolition Force" sniping with each other was that the US military used an M82A1 anti-equipment gun. That gun was by no means used for sniping. This is the flaw of the movie and seems to be more amateur!

"Pulp Novel" is called plagiarism...

Zhang Junsheng admitted it very simply!

It caused an uproar...

...

At this time, the domestic media was already in a turmoil.

All major portals have released this news in the form of headlines, and the accompanying pictures of the news are photos of Zhang Junsheng holding the trophy with a smile on his face.

"Zhang Junsheng won the Golden Globe Award for Best Picture!" - Zhalang Entertainment

"Zhang Junsheng beat the heroes and won the Golden Globe Award!" - Tencent Entertainment

"The Chinese Light Shines the Golden Globe Awards, Zhang Junsheng won the Golden Globe Awards for Best Picture, Best Original Script, Best Actress, and Best Supporting Actor for "Pulp Novels"..." - Soohu Entertainment

The hottest topic in all domestic forums is the topic of Zhang Junsheng winning the Golden Globe Award.

I only found out after clicking on it that I was the best comedy film...

That's amazing too!

Li An’s “Crouching Tiger, Hidden Dragon” is based on the Best Director Award at the Golden Globe and the Best Foreign Language Film of the Oscar…

in the country, the Golden Globe Awards are hailed as the weather vane for the Oscars, which means that if you win the Golden Globe Awards, you have the chance to win the Oscars...

Although there is nothing to do with these two...

Now some people have advocated that Zhang Junsheng is the number one director in the mainland!

As for his award speech, it immediately became the best weapon to attack him!

It was obviously to criticize the media, but it turned out to be self-deprecating...

"Shameless!"

"It's actually so openly that it's a shame for the Chinese to admit plagiarism!"

"Transcramble Zhang Junsheng, I now suspect that what he wrote is all plagiarism!"

"…Have you ever seen "Pulp Novels"? They are all called "Hao"? If he really copied it, why would the Golden Globe Awards award him the best film?"

"He said he copied it..."

"He's kidding, don't you hear it?"

"Sorry, no..."

...

After the Golden Globe Awards, Catherine immediately accepted an exclusive interview with "Vanity Fair"!

"I started watching movies since I was eight years old. Many movie clips have already grown in my mind, and the movie reserves are very rich!"

"I don't think it's embarrassing to admit plagiarism!"

"In fact, except for the first person who really uses a shooting technique, all directors use the techniques of their predecessors to film. They also like to use a little perspective and central axis symmetry. The effects presented by Wes Anderson and his predecessor Kubrick are very different. However, the story is its own, the narrative technique is its own, and the final effect presented is also mine. I think for a movie, the story is the most important thing!"

“Picasso once said, ‘Good artists will learn from each other, and great artists will plagiarize.’”

"It's my first time in awards season. I'm really annoying. Los Angeles chicken is like plastic. Katherine told me that this 'plastic chicken feast' needs to be eaten at least 25 times before she can get an Oscar. For the sake of the staff, even the worst 'plastic chicken' must be swallowed. The Actors Union and the Film Critics Association have to build relationships. They can't talk nonsense, but they have to get an Oscar step by step."

"I have never experienced it. Now I understand why Hollywood directors have very low production. Many of them can only make a movie for two or three years. The existence of awards season obviously distracts these directors!"

"But this may be the charm of the Oscars!"

The last sentence must be added, otherwise, those judges may really think that Zhang Junsheng is providing the Oscars...

...

"Vanity Fair" has a large circulation and there are also columns in China. When Zhang Junsheng's interview was posted to China, the Oscars just announced their nominations. "Pulp Novel" won seven nominations: Best Director, Best Film, Best Original Script, Best Editing, Best Supporting Actor, Best Art Director, and Best Actress!

It immediately made headlines in all media: Seven nominations second only to "Bomb Disposal Force" and "Avatar"...

Of course, it is still a bit far from "Crouching Tiger, Hidden Dragon" directed by Li An - "Crouching Tiger, Hidden Dragon" is definitely the most difficult peak in the history of Chinese films, with ten Oscar nominations!

At this time, Zhang Junsheng quietly returned to China...
Chapter completed!