Unlike other products, terminal pricing for products in the cultural field is often not related to product quality.

To put it bluntly, good movies also sell for 40 yuan per ticket, and bad movies also sell for 40 yuan per ticket.

In terms of rational capital decisions, if a movie wants to make money, it only takes one thing to accomplish - "as many" audiences as possible.

Then this matter becomes, how to get "as many" audiences as possible.

As for the quality of the audience, it really doesn't matter.

There are many theoretical methods, such as the whole group working together to study performances, such as carefully polishing the script and revising it repeatedly, such as exploring the boundaries of art to achieve surprise victory...

Unfortunately, the above are all methods of "making the movie well".

But doing a good job in movies will "not necessarily make money" in China.

The most efficient method in China today is still to use IP, fresh meat, celebrities and feelings to harvest IQ tax.

In other words, China currently has enough "trash viewers" to pay for the bad movies you mentioned, which is an unquestionable fact.

If inferior products can earn as much income as ordinary products, why should I spend extra energy and cost on it?

OK, you will think, if I don’t associate with those bad movies, can I insist on being the good movie I think is not OK?

OK!

Of course it's OK!

However, the market is not isolated. When investors see "bad movies" making money, and a movie that "everyone says it's OK" doesn't know whether it makes money, guess where will capital flow from the perspective of rational decision-making?

Another point is that Chinese cultural aesthetics have such an anti-intellectual idea: Everything I can’t understand is just pretending, everything I can’t appreciate is too elegant and has no meaning to exist. Don’t mess with these high-end people, I am a vulgar person...

Therefore, "Wenwan" quickly attracted tens of millions of fans by shaking her head and dancing in a few days.

The key point is that Wen Wan started to have plastic surgery without limit at the age of 14. In order to linger with the rich, she dropped out of school at the age of 17, had an abortion, went to a nightclub, and wanted to become popular on the Douyin platform...

Kuaishou, many girls in their 14 or 15 years old have become mothers, and they use this as honor to try to earn more traffic from it...

Why are they willing to do this?

Because some people have vulgar aesthetics and low-level fun!

Bad money drives out good money, that's it!

Only when the public aesthetics become healthy and the mainstream aesthetics are established will the entertainment industry take big steps towards normal channels!

It’s time to talk about grading at that time!

...

On the 13th, "Three Guns Shooting Surprise" was released...

As expected, he was scolded for being scolded!

The bad thing about "Three Guns" has become a realm, and scolding a movie has become a trend...

"A generation of "national teacher" is empty"!

"Zhang Yimou should be shot for three minutes!"

"When making a movie, cut the audience's flesh!"

"I really don't know that such a monster who is under the banner of comedy, paving the way with thrillers and suspense, inserting Spring Festival Gala sketches, promoting duozhuan, and softly promoting the northwest and the east provinces can be called a movie. After directing the opening ceremony of the Beijing Olympics, Zhang Yimou, the "International Director", handed over this assignment, is really outrageous, and it is a thundering thing."

Well, "Three Guns Surprise" is really bad. This thing cannot be washed away. Even Zhang Yimou's die-hard fans can't be washed away!

The structure is loose, the rhythm is long, the joke is stiff, and the tone is different from the front and back...

The joke is low-level, so stiff that you can repeat the falls without limit. What is the difference between this and a comedy?

At most, let me say - it is not a bad movie in the strict sense, as for how to wash it?

It's probably just one sentence: Just a movie, why do you attract so many words? If you like to watch it, you will get your tickets home if you don't like to watch it, why do you like to evaluate others so much?

Big brother, Zhang Yimou, "Three Guns" is a fancy promotion before the release, "Lu Yu's appointment", "Base Camp", "The Avenue of Stars", and any publicity resources that can be used are used, which is difficult for people not to know!

Netizens who had banned the screening of "The Story of the Mausoleum" finally found an excuse!

"The Story of the Tomb is a bad movie, Yuehua is banned from being screened, and "Three Guns" is also a bad movie, why is Yuehua open to the public?"

"Zhang Junsheng came out and spoke!"

"I have long said that Zhang Junsheng looked down on Wanwan people and was a person who split the country!"

"Come on, Zhang Junsheng, let me give you a microphone and watch your performance!"

...

When did the large-scale criticism of Zhang Yimou start in China?

Large-scale criticism began with the withdrawal of "No One Left" from Cannes.

At the end of "No One Can Leave" Wei Minzhi's search for students was reported by the TV station, and the students were found. The TV station sent a special car to take them back to the village, and a truckload of school supplies donated by all sectors of society was also sent to the school.

After watching the Cannes Film Festival, Jacob, chairman of the Cannes Film Festival, publicly expressed his dislike, believing that the film is promoting the government.

Zhang Yimou wrote an open letter to break with Cannes, took the movie back, and sent it to Venice.

In the eyes of some people, this movie is embellishing peace and singing praises to the government; and Cannes is the art palace in their eyes. Zhang Yimou's breakup with Cannes means giving up his artistic pursuit and turning to the government.

Therefore, they believed that Zhang Yimou had fallen and criticized him more and more.

Wang Shuo even said that Zhang Yimou should be destroyed, and everyone thought he was a stinky manure. Now they were whispering, just saying this loudly, if it was not destroyed, the impact would be extremely bad. Now they are just waiting for an opportunity.

"Hero" is an opportunity, and the criticism of Zhang Yimou exploded in full swing!

Many experts criticized the values ​​of "Heroes", saying that Zhang Yimou sang praises for the tyrant, and even Chen Kaige came out to criticize "Heroes", saying that there was something wrong with the theme of the movie...

How glory was Zhang Yimou after the opening ceremony of the Olympic Games?

It’s useless. After the Olympics, "The Hawthorn Tree", "The Flowers of Flowers", and even "The Return" basically came out to curse each other...

Even "Shadow" was scolded!

Such an influential filmmaker does not praise democracy and freedom, nor criticizes the bad nature of the nation, but instead makes movies that show the spirit of the Chinese people. This is a lackey!

Of course, the bad luck of "Three Guns" is also an opportunity!

If Lao Mouzi's first work after the Olympics was "Hawthorn Tree" instead of "Three Guns", I believe the scolding would not be so intense!

What about Zhang Junsheng?

...

On the 25th, Beijing, Yuehua I plan strategy press conference!

The first one to appear was Zhang Yimou, who was wearing a red and white casual jacket.

Zhang Yimou?

The reporters in the audience were immediately shocked...

Damn, Zhang Yimou!

Lao Zhang took out the prepared manuscript: "After "Three Guns Surprise", I will join Yuehua and become Yuehua's contracted director. Cooperating with Yuehua marks that I have ended the long-term disorderly and irregular cooperation model in the past and began to cooperate with professional teams in a scientific and standardized manner."

"I like what Zhang Junsheng said that filmmakers should have their own creative space, rather than being kidnapped by friendship!"

"In fact, after the Olympics, I wanted to take a year off..."

After ten minutes of stuttering, Zhang Yimou left the stage and did not give the reporter any time to interview...

Zhang Junsheng appeared with a smile.

Lao Touzi hates dealing with reporters, but when he is painting a new crown, he has to do this!

Now that Lao Touzi is openly breaking with Zhang Weipin, Yuehua will definitely not let him do what he doesn't want to do.

Zhang Junsheng waved his hand to signal the reporter An Jing: "The cooperation with director Zhang Yimou follows professionalism. Zhang Yimou is the director, and he is responsible for creation and doing a good job in director work. Other work, such as publicity and distribution, are responsible for professional teams!"

"Without Zhang Yimou, Chinese films would not have the prosperity they are today: audiences will not return to theaters, theaters will not usher in spring, and the commercialization process of Chinese films will not be so colorful."

"As for why he left the new crown, it's very simple, because some people have interfered in his film creation!"
Chapter completed!