Chapter 149 Industry Chain and Others (5/7)
"What's going on with the Marcus Cinema?"
"... Didn't I tell you last year that I want to open up distribution channels in North America, and there is no more suitable way to directly acquire a theater chain!"
Zhang Junsheng briefly introduced the situation of Marcus Theater, and by the way: "At present, I am negotiating with Southern Theater, Guest Theater, and Huggins Theater. Of course, my ultimate goal is to form the fourth largest theater in North America!"
“In addition to the cinema, I also want to acquire PepsiCo…”
“Pepsta?”
"…Netflight is OK, I want to intervene in North America DVD rental and peripheral sales..."
"you…"
Tang Ningyu didn't know what to say, so he should praise him for being visionary or telling the truth.
With Yuehua's current profitability, whether it is acquiring a cinema or a Pepsika, it is just a dream!
Forget it, your father is rich and can't afford to mess with him...
“…In July, I will go to North America and arrange some investments…”
"Do you need me to accompany you?"
"No, you need to stay in Yuehua, that is our base!" After a pause, Zhang Junsheng continued: "But you have to help me pay attention to whether there is a director suitable for "Sword Rain"..."
"Don't you direct yourself?"
"I…"
He shrugged: "Just be the producer."
I really don’t have time. I guess this trip to North America will last at least two months, a lot of things...
The two of them stopped talking, sat on the open-air balcony, and carefully looked at the scenery not far away.
The afterglow of the sun shines on the sea level, placing a layer of beautiful gold on the blue ocean. The colorful sunset dyes most of the sky red. The layers of clouds are like a shy little girl, blushing and floating happily...
“So beautiful…”
"yes!"
Zhang Junsheng nodded in agreement...
Suddenly, he remembered the girl he met on a night in Songjiang two years ago...
I don't know how she is now.
Tang Ningyu was thinking about what Zhang Junsheng said when he invited him to take charge of Yuehua: "I will build Yuehua into China's Disneyland, come and help me!"
Look, he is really moving towards this pace!
...
Zhang Junsheng turned down "Sword Rain", and Tang Ningyu agreed!
No company boss is not there. It is enough to have a movie called "Crazy Stone".
The topic returned to the entire industrial chain, Tang Ningyu said: "The income of North American movies depends on the industrial chain, with movie box office accounting for only 20%, DVD rental and sale accounting for 40%, and TV and peripherals accounting for 40%!"
"Take Disney as an example, movies, TV and radio stations, derivatives, Disneyland has formed a complete industrial chain, and this is the ecosystem."
"But the Hollywood model cannot work in China, DVDs can hardly be sold, and TV stations are in the hands of the country. In China, movies can survive by box office and can still live well, but they will inevitably become food for giants in the end. I think. The film and television industry and the fashion industry are connected. The domestic market in clothing alone exceeds 100 billion yuan every year, and will exceed 100 billion yuan in ten years. If fashion products and film and television can be integrated into one platform, and through film and television works and celebrities, the sales of fashion products can be promoted, and then an ecosystem starting from film and television works can be formed!"
“So, you want to do fashion?”
"Yes, I want to jointly invest in the establishment of several clothing brands..."
"Stop!"
Zhang Junsheng shook his head: "You have ignored the Internet!"
"internet?"
In the future, which media company is the most awesome?
Of course it's Netflix!
Their market value exceeds Disney and becomes a new legend in Silicon Valley!
"Last year, Netflix launched its own streaming video business "Watch Now", integrating its huge video resources into the platform, so that members can watch directly on connected devices without using DVDs and players..."
"Is this different from our Yuehua video?"
“…Not much difference.”
After a pause, Zhang Junsheng spoke seriously: "I want to make Yuehua Video a TV platform that is not inferior to CCTV's Internet. The annual advertising fee is enough to cope with daily expenses, and the membership fee supports the development of self-made dramas..."
The main driving force of Netflix's growth is to attract the number of members to grow and generate consumption with self-made content. However, Netflix's debt ratio is as high as 40%. You should know that its market value is US$160 billion. What is the concept of 40%? US$64 billion...
Yuehua Video has no possibility of leaving China, and can only rely on the support of Greater China...
Times have changed. Ten years later, Disney has to integrate all its resources due to the impact of Netflix and launch its own streaming media platform: Disney
The so-called streaming media platform is actually our domestic video platform.
Sensor Tower announced the top ten most revenue applications in the world (comprehensive non-game categories), among which Netflix ranked first, and of course, Tencent Aiyou also ranked in the top ten…
Among them, Fujixun Video ranks second...
"I dare to guarantee that for up to five years, the video website will shock everyone!"
“…But video websites are difficult to make profits!”
"Haha, I invested in a video platform last year, with $30 million. Someone has already offered $500 million to acquire the equity in my hands!"
"500 million US dollars? What video platform?"
“…oil pipe!”
...
It suddenly started raining in the sky, hitting the ground, splashing fine water.
Under the dim light, all kinds of objects in the room reflect a gentle luster, making people feel warm.
Zhang Junsheng sat alone in the booth leisurely, picked up the cup and took a sip of tea. At this time, his eyes noticed the man walking towards him with an umbrella outside, and a smile appeared on the corner of his mouth.
This guy Yu Dong finally came!
Two days ago, Zhang Junsheng sent him an invitation.
Yu Dong, a distributor, is good at using his network resources and has excellent communication skills. It is said that when he released "Add to You", he went to various cinemas to discuss business with his boss. He always took wine and drank it all night to impress the other party...
Bona's Battle to Fame was released in 2001, "My Brothers and Sisters".
This is a small production movie with a cost of only more than 2 million yuan. During the distribution process, Yu Dong coordinated the schedule with local distribution companies, broke the traditional schedule mode and jointly promoted the release of the movie. At the same time, using media hype, what kind of movies are touching, how many female audiences are crying, what kind of sending tissues, to put it bluntly, it is to blow the family love movie to death...
When the film was released, it was agreed that media in more than 20 cities across the country began to promote it at the same time. As a result, the film formed a social topic and won a box office of 20 million yuan...
The success of "My Brothers and Sisters" has allowed the Hong Kong producer Wen Jun to promote Bona in Hong Kong.
Later, the co-production blockbuster "The Legend of the Sky" between Hong Kong and the Mainland was handed over to Bona.
In the past, this kind of blockbuster was usually handed over to China Film for distribution. In order to gain the other party's trust, Yu Dong adopted the guaranteed payment model, paying the other party a guaranteed fee of 4 million yuan, plus a promotional and copying fee of about 3 million yuan. According to the 35% box office share of the issuer, the box office of "Tianmai Legend" must exceed 20 million before Yu Dong can guarantee the capital.
In order to prevent the impact of piracy, at 0:00 on August 1, 2002, "The Legend of the Sky" was released simultaneously in mainland China, Hong Kong, and Southeast Asia.
At that time, the American blockbuster "Spider-Man" was also released simultaneously with "The Legend of the Sky".
Yu Dong once again used media publicity to highlight the confrontation between "Legend of Skymare" and "Spider-Man", and Yang Ziqiong shouted: "Legend of Skymare" is better than "Legend of Skymare" and "Star Wars 2"" and has advertised movies in domestic newspapers for the first time.
In the end, "The Legend of the Sky" won nearly 30 million yuan in the mainland, establishing Yu Dong's position in the field of Hong Kong co-production distribution.
Subsequently, Bona almost monopolized the distribution of Hong Kong movies in the mainland, "Infernal Affairs III", "Two Heroes", "Initial D"...
Of course, he has suffered a lot of losses.
I have voted for three movies in Chen Kexin, "If Love", "The Letter of the Fame", "The Siege of October"...
Although the box office is not bad, the production cost is very high. All three movies are losing money and gaining publicity...
Tang Ningyu told Zhang Junsheng that if you want to defeat Dongyang Media, you must have a helping hand, and Bona is the best choice.
Chapter completed!