The moon sets, the crows cry, the frost is everywhere, and the river maple fishing fire is facing the sorrow. The bells of the passenger ship sound at midnight outside the city of Gusu.

Su*zhou, a new first-tier city, the latest rising ticket warehouse!

The team of "A Chinese Ghost Story" arrived in the Yangtze River Delta region. The first stop was of course Lin'an, and then Su*zhou...

Zhang Junsheng went to Su Da, Xu Yan, and Zhou Xing continued to run to the screening room!

Young students are enthusiastic about movies and are good at expressing feelings through self-media, which has a good effect on word of mouth spreading - this trick is actually to learn the Aoguanhai campaign strategy "Win without Fear".

Don’t think that movie promotion is simple. In essence, the US presidential election is competing for votes one after another. If you want to win enough electoral votes, you have to win more ordinary votes in as many states as possible. This is the purpose of movie promotion and marketing is to get movie tickets one after another, but the goal is actually very close.

Presidential candidates must repeat their policy program countless times, show their positioning, and position themselves as opponents. Film directors must also explain their director's creative philosophy countless times, and the precise market positioning of the film is extremely important.

Lao Guan, Guan Yadi, the first promotional staff in the circle who was the first to conduct movie roadshows. He once said: "If you can win the world's most expensive, most difficult and longest-cycle publicity battle, you will be invincible, let alone the promotion and marketing of a commercial movie."

What he studied was the Aoguanhai Selected Guide: "Winning Fearlessly" tells in detail the campaign strategy of Guanhai students in detail, which is that they have won the support of more small donors, and through them, they have inspired as many supporters as possible to launch ground attacks, conduct direct homepage promotions in the community on a large scale, and then stimulated a large number of voters who did not vote to participate in the voting.

Translated into Chinese means: go deep into the masses, mobilize the masses, and then make them as supporters, fans, and admirers as much as possible!

They are encouraged to promote themselves offline. Every supporter is Aoguanhai’s campaign propagandist.

Looking back now, this is the "fan economy" that Xiaomi and Lao Luo later started...

Of course, without good quality assurance for movies, the greater the publicity, the greater the problem!

Zhang Junsheng has not yet fallen to the level of marketing bad movies!

The minimum benchmark for his movies is that the movie itself is qualified. He wants to make money, but he has many ways to make money, but he is not as good as relying on bad movies!

...

"A Chinese Ghost Story" won 130 million yuan in seven days of National Day, exceeding Zhang Junsheng's psychological expectations.

In fact, "A Chinese Ghost Story" will definitely make money, and there is no doubt that this is.

It was originally a business without credit...

The copyright of the image has been sold: 12 million;

Online copyright: 800,000 - This is equivalent to changing left and right hands, and the one who bought the copyright is Yuehua Video.

Yuehua has started to pay for the genuine online copyright fees. When it almost wins the copyright of popular dramas and movies, it can publish Internet copyright protection in a book...

In addition to these two incomes, Taobao also showed genuine DVDs such as "A Chinese Ghost Story" behind-the-scenes production reveals, shooting highlights, etc., priced at 31; it has sold nearly 20,000 sets...

As for the genuine DVD, it is impossible to go online now. Even if it is online, it will not be able to compete with pirated merchants. They can buy 5 yuan for a single disc!

The movie channel should offer a price of 4 million to acquire the TV copyright;

As a big-selling movie, "A Chinese Ghost Story" can get a 10 million movie fund reward...

There are also nearly 20 million patch ads...

In short, excluding the box office share, the earnings of "A Chinese Ghost Story" are almost around 60 million!

What Yuehua is most concerned about is of course the sharing of theaters, which is the healthiest way to make money!

In the movie industry, a big investment may not necessarily make a big profit. The movies that really make money on theaters have to be said to be small investments like "Crazy Stone" - who asked you to give 60% of the box office to others, and you can only get 40% yourself. Even this 40% includes giving some to theaters?

Let the point be to arrange more films and give benefits to theaters!

Yes, the prescribed share ratio is that theaters account for 60%, but we can sacrifice ourselves, for example, let three things...

There are still too few theater chains under Yuehua...

However, at this time, some theaters have already requested to extend the release time.

According to common practice, the box office obtained by extending the release time will reduce the three points that have been given out to two points.

...

"Actually, I'm not very good, mainly relying on the highlights of my peers!"

"There are too few directors in China who are truly willing to tell stories and work hard on stories. I still say the same thing: movies require the recognition of audiences, and running a cinema requires cost. If the market is full of art films that please themselves, the cinema cannot continue to operate it!"

"…After the share of this movie, I will immediately set up a charity. Every year, we will spend a portion of the surplus of Yuehua Cinema to fund the teenagers' studies..."

A simple white shirt, jeans and canvas shoes, Zhang Junsheng sat in the interview seat, his words were very sincere.

"In the past, I was just an ordinary person. I only had to be responsible for myself when doing things and be worthy of my conscience. Now I can't do it anymore. I am already a public figure. I feel responsible for guiding more people!"

"Now, Yuehua has joined many new actors. My requirements for them are very simple, be a clean person!"

"The so-called clean people are not illegal or do things that are moral and ethical!"

"The entertainment industry is gathered under the spotlight and is bright and beautiful, but your every move will be amplified, so it is necessary to be cautious in words and actions!"

The reporters at the scene felt a little dislocation. Is the person in front of him Zhang Junsheng?

Why is it so...positive?

Why, are you going to run to influence China?

"People are small and ordinary, but they are great because of dreams and extraordinary because of faith!"

OK, it's confirmed that he is trying to influence China...

Such positive lines actually came from a director...

"Then what kind of actor do you think Xu Yan is?"

Finally, some reporters can't stand it anymore. Everyone is not listening to you to show off, but what they need is entertainment news.

"Xu Yan? The acting skills still need to be tempered, but she is the kind of actor with a star aura!"

"Then what's your relationship with her?"

"Relationship? I'm just a friend..."

The topic of "A Chinese Ghost Story" has been played out, and there is no need to hype CP or something. On the contrary, many people who have watched the movie hope that Zhou Xing and Xu Yan are a pair...

"However, many film critics say that Xu Yan has no potential and is useless except being beautiful!"
Chapter completed!