Chapter 72 Continue Marketing
"A Chinese Ghost Story? I think it is a Chinese Scary"
“I said before that Zhang Yimou began to gradually transform his films into a vulgar commercial text.
This is a dramatic turn, which means the value shift of mainstream Chinese films. Zhang Junsheng's "A Chinese Ghost Story" is an erotic film with the value orientation of freedom!"
"The investment of "Ghost Story of Love" is close to 200 million. I thought I could see a visual blockbuster. What are we seeing? It is selling eroticism!"
"I like "Strange Stories from a Chinese Studio - Nie Xiaoqian" directed by Li Hanxiang. She is elegant and beautiful and worried about her hometown. The actor of Xiaoqian, Ledi, is known as the ancestor of the Ghost Story of the Chinese Girl. When she participated in the Cannes Film Festival, Ledi was amazed and praised by Westerners as "the most beautiful Chinese female star". Her temperament is elegant, her personality is chaste, and her ancient costume looks are clear and refined, and she is most popular with the audience, so she has been awarded the title of "Classic Beauty".
"But what about our Zhang Junsheng? I heard that when he casts a role, he did it according to the standards of Fengchen women. No wonder Xu Yan has a sense of Fengchen aura!"
"In order to promote the hype of the film, the film company opened up a bed scene in the trailer before the release! This deliberate disclosure made it a "sex case" that was praised in advance and became a prelude to the film company's lust for creating a market atmosphere."
"I don't deny that "A Chinese Ghost Story" is likely to achieve a high box office, but the proliferation of such movies represents the degeneration of Chinese movies! It represents the ugly bad habits of Chinese people!"
"Bai Yang's book "The Ugly Chinese" has been published for nearly 30 years, but Chinese people are still ugly!"
"A huge mutually harmful landscape has been formed from top to bottom. People are "greedy, rude, vulgar, lying, speculating, gambling, looting, fraud, plagiarism, and indifference"... Not only that, their self-reflective ability is also seriously lacking, far less than the "Republic of China with self-reflective ability" in which Lu Xun lived."
"What is a movie?"
"Movies are the seventh art in the world and are also elite culture. When movies complete simple entertainment needs, as a relatively complex art form, they can carry more and artistic functions."
"The Death Poetry Society said: When we read poetry and write poetry, we do not because they are fun, but because we are part of human beings, and human beings are full of passion. Yes, medicine, law, business, engineering, these are all noble pursuits that are enough to support a person's life. But poetry, beauty, romance, love, these are the meaning of our life. I think we can add movies!"
"On September 30, when the National Day is approaching, the cinema screening such a movie is full of irony. I am worried about the future of Chinese films..."
After watching the movie, Zhu Dake directly accused "A Chinese Ghost Story" and appeared on his blog...
This guy has a foggy mind, and his blog is from the Zhang family...
Using other people's things and still scolding others?
Zhu Dake has a high status in the film criticism industry, especially in this era!
Director Xie Jin was completely in the works of a group of film critics led by him. "On the Flaws of Xie Jin's Film Model" was written by him!
Logically speaking, in recent years, he should have focused his main focus on Zhang Yimou - every time Lao Zhang filmed a movie, he would write articles and scold him.
Why are you interested in Zhang Junsheng?
This is worth exploring...
Maybe he saw the identity of Zhang Junsheng's son in the plane?
Want to be a villain?
...
"A Chinese Ghost Story" is Zhang Junsheng's first theater movie and Yuehua Media's first movie. The box office exceeds 100 million yuan is the first requirement, and the second requirement is the good reputation!
If the reputation is not good, what should I do if the second and third parts are?
After a day, most of the positive reviews were received, and most of the messages on the Internet were "elegant and freehand Chinese classical, which is worth seeing!"
‘All the kind female ghosts in my mind from now on will be called Xiaoqian!’
‘The sky is full of frost in ten miles, and the green hair is filled with sorrow. I look at each other with a single moon, and I only envy the mandarin ducks but not the immortals. Zhang Junsheng is really talented!’
‘Thanks to the General Administration for not banning the broadcast. Zhang Junsheng directed the movie for the first time. There is no problem with the narrative and the characters he created meet the audience’s demands. And the ghostly Lanruo Temple, zombies, and underworld creativity and expression are all very good! I like it!’
The three thousand navy troops also began to act online...
Yuehua video "A Chinese Ghost Story" section starts to display the short video recorded before: In the screening room, the camera is first frozen on the big screen, and Nie Xiaoqian's eyes are covered with tears: "I didn't expect that I can't see you for the last time, you have to take care of yourself!"
At the same time, the background music sounded: The red sun was not allowed, so I told people to separate, and I didn’t want to leave at night...
As the camera turned, a woman was lying on the seat and crying loudly in the audience.
The crying was heart-wrenching and extremely sad.
I really couldn't control myself, so the cinema security guard came in and helped her away...
Viral marketing!
This is to learn "Han Geng Breaks Up with His Ex-Girlfriend 3"...
This video immediately became popular online, and the discussions on "A Chinese Ghost Story" were pushed to the peak.
"Damn it, didn't you say erotic? Why do you cry so hard?"
"Who can tell me if this movie is worth watching?"
"My girlfriend's eyes were swollen because of crying..."
...
Fragment marketing is very beautiful, but the popularity of the Internet at this stage is not too high, and there are no short video software such as Douyin...
However, Yuehua's people uploaded "A Chinese Ghost Story Movie Experience" directly to the entire network...
This will maximize promotion.
So, on the first day of its release, "A Chinese Ghost Story" directly achieved a box office of 24 million yuan!
When Zhang Junsheng saw this data, he breathed a sigh of relief...
Judging from the data, the first-day box office of "The Golden Armor in the City" was 19 million, while the first-day box office of "The Virgin" was only 13 million...
As for pants, his movie, the most awesome one is "Night Banquet", which was 13 million on the first day...
The first day of "A Chinese Ghost Story" directly set a box office record for domestic films, and directly added 5 million yuan!
The data was released, and the media was shocked...
They don’t understand why a newcomer like Zhang Junsheng can win such a high first-day box office?
But this is real data, so the next day, the media rushed to the screen, nothing more than: "Love Girl Ghost Story" exceeded 20 million on the first day, breaking the record.
...
This is foreseeable. Zhang Junsheng has too many fans of his book, and coupled with the strong promotion of "Kung Fu Panda", his popularity is currently at its peak.
In fact, before the release, the main promotion of "A Chinese Ghost Story" was aimed at white-collar workers and college students groups.
Movies must have targeted people!
"Tiny Times" is a movie with very accurate target audience positioning.
You can say that this is a bad movie, but you can't stop many girls from rushing to the cinema to contribute to the box office.
In fact, the online criticism of "Tiny Times" is not the positioning group of this film.
The publishers of these audiences who automatically came to the door all took an indifferent attitude, which is commonly known as: they deserve it.
I didn’t ask you to watch "Tiny Times". If you like to watch it, don’t watch it, get out if you don’t watch it!
I don't understand why a group of film critics scold him for?
There is another one who wrote millions of words, specifically criticizing Xiaosi. How? Do you know there is a market?
A bunch of fans are trying hard to help their idols brush records...
According to statistics, middle school students accounted for 60% of the audience who bought tickets on the first day of "A Chinese Ghost Story"...
So, the fan economy is really profitable!
The profits that idols can create several times more than the profits that actors create!
Therefore, a group of people will strive to promote idols...
When two RMB are put together, do you know which one is noble? Which one is Low?
All are profits, why not make money?
So, I changed my strategy and added a team of middle school students in promotion...
What do children like the most?
Of course, I am trying hard to protect my idol!
Chapter completed!