Dongyang Media has been firmly in the top spot in the mainland entertainment industry in recent years, and Huang Zhonglei's temper has become increasingly tough.

Yes, how could the Lord, who even Stephen Chow dares to sarcastically care about Big Brother Cheng?

‘The court knows movies better than Mr. Zhou!’

All such words can be said, but for the sake of a little profit, I lost my respect for filmmakers!

In his opinion, those Hong Kong stars who want to go north have no other choice than to defect to Dongyang!

The lesson is not enough!

Although Huang Zhongjun felt that his brother's proposal was a bit inappropriate, he still nodded...

After all, the main investor of "Baby Plan" is Yinghuang, which is the main controller of Dongyang Media.

...

September 30, "A Chinese Ghost Story", Yanjing promotion...

Zhang Junsheng did not hold any premiere ceremony - there was no need, a series of combined marketing, and the news of the release of "A Chinese Ghost Story" has spread all over the country.

He was discussing Chinese-language movies with a group of teachers and students at Yenching University.

"In recent years, people shook their heads when talking about domestic movies, and they thought they were ugly. I have read a lot of online comments, and most people are saying that the current directors do not know how to tell stories!"

"This is really true!"

"But, actually, our movies were able to tell stories at the beginning! "Little Soldier Zhang Ga" and "Tunnel Warfare", I still think it's very good now!"

"From the beginning, our movies are storytelling, and our Chinese culture has a long history and is not short of good stories. Even Hollywood is packaging our stories, such as "Mulan", which Disney uses to shoot and sell to the whole world!"

"Then why can't we tell stories now? This is mainly historical reason. The source is that the trend of reverse nationalism appeared in the 1980s, and the same is true for the film industry. Everyone is desperately learning to learn European films, especially the new wave in France. The film industry has launched a de-drama movement! It clearly opposes the dramatic nature in the film, the plot and storyliness."

"Then, our films reduce drama, weaken conflicts, and strengthen audio-visual styling."

“Many art films with weak stories have won some applause, but are not accepted by ordinary audiences!”

"Those films that insist on dramatic plot are discriminated against because they are commercial films and are not accepted by the mainstream film industry."

"There is a phenomenon in the market where de-drama films failed miserably at the box office, but the media unanimously praised them; while the main creators of commercial films that were sold at the box office were highly derogatory."

"We must say that Hollywood, the most mainstream thing in Hollywood is always commercial films and large productions. Even a group of talented independent filmmakers will eventually move towards the path of commercial films, and marginal culture will be absorbed by mainstream culture!"

"I think our Chinese film industry is a bit over the horse. The mainstream is actually art films? What should I do about the market? Will I leave it to Hollywood for nothing?"

"Twenty years have passed, and now movies are becoming market-oriented and commercial films are needed, but retribution has come. Decades of de-dramaization have made Chinese movies no longer tell stories!"

Zhang Junsheng sat in the center of the podium with a microphone, and a group of students from the audience listened quietly to his speech.

Next to the podium was Xu Yan, Zhou Xing and a group of Yan University Literature College, professors and experts in film majors...

"Now, as long as domestic movies are mentioned, I will scold the General Administration! Of course, the General Administration has a great responsibility for this matter. There are too many restrictions and many things that cannot be filmed... But to be honest, even if everything can be filmed, I don't really believe that these directors can shoot things that the audience likes! We have spent twenty years losing our ability to tell stories. I think it will take at least ten years to regain this ability!"

After Zhang Junsheng finished speaking, the host walked out to control the scene: "What do you think Director Zhang is saying?"

"Well said!"

The audience agrees with Zhang Junsheng's point of view...

Unfortunately, several film experts have a lot of opinions about his words.

These people are the group of filmmakers Zhang Junsheng just mentioned who look down on commercial films.

However, now should not be the time to talk about this, because the host has already started to introduce it according to the process: "Okay, now is the time to ask questions freely!"

A student immediately asked a question from the audience.

"What do you think of "A Chinese Ghost Story"?"

"…I used the three-section structure of Hollywood commercial films when I was writing the script. I can't guarantee its artistic quality, but the audience will definitely like it if they go to watch it!"

He still has this confidence!

"Then how far do you think Chinese movies are from Hollywood?"

"…It's a long way to go. Hollywood is facing the world. People gather the world's top filmmakers. It's too difficult for us to surpass them. After all, we are gradually getting used to the Hollywood movie model around the world. At this stage, our domestic movies can only be screened in China at most!"

A slightly fat male student stood up and said, "Well, according to your opinion, we have no hope?"

"Of course we have hope!"

Looking around, Zhang Junsheng said: "When our market continues to expand and Hollywood movies rely more and more on us, they have to shoot works according to our rules. By that time, Hollywood globalization will be equivalent to Chineseization!"

...

Yanda’s publicity is an established strategy!

The box office of "A Chinese Ghost Story" still depends on five major ticket stores. The route of surrounding the city in the countryside is not suitable for Zhang Junsheng...

The countryside surrounds the city, of course it is a good idea, but the five major box offices account for 80% of the total box office in the country. It is not cost-effective to lose 80% for that 20%!

Why choose Yanda?

Of course, I want to take advantage of Yan Da’s name. In recent years, movie promotion has not yet been bound to universities, so Zhang Junsheng is the first to do so!

"A Chinese Ghost Story" was jointly released by Yuehua and China Film.

China Film is currently an approved company in China to introduce imported films. In order to ensure the screening and copy of imported films and maintain a good cooperative relationship with them, theaters will take care of them when they encounter China Film’s releases and productions.

Therefore, only by working with them can Yuehua ensure the schedule of "A Chinese Ghost Story"!

According to the feedback from several key theaters in China, on the first day of "A Chinese Ghost Story", the top ten key cities in the country accounted for 56% of the films, and the second place was "Kung Fu Panda", which had 32% of the films, while other movies accounted for only a pitiful 11%!

The movie viewing craze triggered by "Kung Fu Panda" is gradually fading, and the cumulative total box office has exceeded 160 million...

Much better than expected results!

At three o'clock in the afternoon, a long queue was lined up at the entrances of many theaters in major cities across the country.

Nowadays, you have to buy tickets in the theater to watch movies. Many movies with high expectations will be queued up. It is not surprising that many of the teams watching "A Chinese Ghost Story" are high school students...

This is a bit amazing...

Because the average movie targets white-collar workers with consumption power - the ticket price of movies is as high as fifty yuan, and ordinary poor students can't afford it!

No need to guess, these are all fans of Zhang Junsheng!
Chapter completed!