164. Digging the foot of the wall (4/5 thio)
When Zhang Tan volunteered to come to the TV station, Jiang Rong couldn't persuade him. Now that "Unfortunate Bear" is so miserable, what can he do? He is so angry.
She felt that if Zhang Tan went, he would definitely be embarrassed by the TV station people, because this project came from him in the final analysis. Now the ratings are not good, and the content quality will be questioned first, and he might become the scapegoat.
Now that everyone can't hide, there is no time to take the initiative to get forward.
Besides, Zhang Tan is no longer responsible for this project. No one will say that if he doesn't get involved, or if he doesn't take the initiative to get involved.
It is important to protect yourself at this time.
But Zhang Tan did not listen to her advice and insisted on coming.
Although Li Liang didn't say anything about this, he was happy. There was a target that attracted fire, and he had no reason to refuse.
It’s not what I asked you to go, it’s you who took the initiative to come.
Jiang Rong came whatever she was worried about. The female director of the TV station criticized the audience from the beginning, and then began to attack Zhang Tan.
At least in her opinion, she was attacking Zhang Tan!
Listen to what she said, this is forcing Zhang to sigh.
Jiang Rong looked at Zhang Tan, who was sitting on Wang Zhen's left hand nervously, and couldn't help but feel sweaty for him.
However, when she saw Zhang Tan's expression, she felt relieved for no reason because Zhang Tan looked so calm. After listening to the female director, she slowly took out a small notebook, pulled out a pen, wrote and painted on the notebook, and said:
"I'll talk about three points."
Jiang Rong curled her lips, and it was another three o'clock!
"1. "Unfortunate Bear" has only been aired for 4 episodes, and it is time to determine life and death before it comes. This animation has 5 minutes in one episode, and only 20 minutes in four episodes, and it only takes a few splashes. You have to watch the big waves. It's too early to be anxious to eat hot tofu..."
Everyone couldn't help but look at Wang Zhen, who was in the forefront. Zhang Tan's words were obviously refuting her. She just said that "Unfortunate Bear" had reached the moment of life and death.
Wang Zhen was not angry, but his face was calm and calm, he could not tell his joy or anger, and he didn't know what he was thinking.
Zhang Tan continued: "2. This animation has not been useless so far. At least, I have seen a lot of positive reviews on the online platform. The online on-demand broadcast volume has reached 50,000, which is without any publicity."
Liu Qi on the opposite side looked up at him, thinking to himself what the use is!
Zhang Tan: "This shows that "Unfortunate Bear" has an audience and the quality is very good."
Oh, Liu Qi thought, it turned out to be a cleansing himself, which means that the poor "Unfortunate Bear" is not a problem with the content, but other reasons. As for the other reasons, nonsense, the market development is not effective.
He thought to himself, Zhang Tan started to blame him now.
"Third, Mr. Wang is right. If "Unfortunate Bear" continues like this, it will definitely die. It must be changed, and it will be a major change."
Everyone looked up and looked at him. He listened to the previous words and thought he was trying to shirk responsibility.
Liu Qi asked, "How to change it?"
Zhang sighed: "There are three points."
"One, the broadcast period needs to be changed. Now our broadcast period is 19:20-19:30, this is not OK."
Liu Qi interrupted: "This is the prime time for the TV station. If this doesn't work, then it won't work for another time."
Zhang sighed: "Avoid 19:00 to 19:30, other periods are fine."
Liu Qi shook his head and said, "You are not on the TV station, you don't understand."
Wang Zhen said to him: "Let Zhang Tan finish speaking first."
Liu Qi was embarrassed, and Wang Zhen asked Zhang again: "Why?"
Zhang Tan: "Because someone made a mistake in the audience of "Unfortunate Bear", I said before, but no one may take it seriously. This animation is not specifically for children. It is 1 to 50 years old, and it is our audience. Even at this stage, adults are the groups we should focus on. Therefore, the period 19:20-19:30 cannot be used because this is the period of the news broadcast, and we can't get it."
Li Liang and Liu Qi both heard Zhang Tan say it, but if you have heard it, it is another matter whether you can listen to it.
There was a lot of discussion in the conference room, and Zhang Tan's words caused controversy.
Someone said: "If our group is adults, then it is wrong to broadcast it on the Children's Channel. Should we leave it to other channels for broadcast?"
Of course, this is an angry word. How could it be left to other channels to broadcast but not to broadcast on your own channel? Wouldn't that be a wedding dress for others?
Another meaning of the other party is that "Unfortunate Bear" is wrong from the source, because there is something wrong with the content!
Someone made a sound, others responded, and the debate grew louder and louder.
Wang Zhen knocked on the table, let everyone be quiet, and continued to ask Zhang sigh: "What else? Two more points."
Zhang Tan said to the man who was angry first: "I will explain your question later on the third point."
"Now, secondly, in addition to changing the broadcast time, we should also increase the broadcast frequency. We should take turns to broadcast at different times every day, so we don't have to choose very good time periods, such as late at night."
No one raised any objections to this point. This is a routine operation of the TV station. Moreover, "Unfortunate Bear" has a major advantage, which is that it is short, and it will not take up too much time each time it is broadcast, making it more convenient to arrange.
"Third, we must increase the publicity of online platforms. We can not sign contracts with the platform first and continue to publish them for free, but we can cooperate with them to promote matters..."
Someone questioned: "Doesn't that mean that when we post the work on their website, we not only do not charge a penny, but also pay for advertising?"
Zhang Tan glanced at him and said, "Although I am an amateur in publicity and distribution, I know a little bit. This is easy to operate. If you don't want to discuss with the website, then make an agreement on payment, such as a payment delay of one or two weeks. During this period, as long as "Unfortunate Bear" has traffic, do you think the website will ask you for money? What they should worry about is that we ask them for money. I'm just giving an example, there is a lot of room for operation here. Minister Liu knows more than me, so you can ask him."
Zhang Tan said to the person who was angry before: "Because of the limitations of our channel, "Unfortunate Bear" should be broadcast on the online platform to complement the channel. Those who can watch animations on the Internet are our audiences, and they are the largest and easiest to attract."
He said to Liu Qi: "This is also the reason why I insist on broadcasting on the online platform. It is not that the video platform pays us to ask for money, but that we need them. At least at this stage, before we can do it, we need them, much stronger than they need us."
...
The meeting was over, Jiang Rong gave Zhang Tan a thumbs up, and Li Liang whispered to Xu Jian beside him: "Fortunately, I brought Zhang Tan, otherwise today would not end."
"Do we have to wait for him?" Jiang Rong asked.
Li Liang said: "Forget it, Director Wang should have something to look for him. It's all this. Maybe we can stay for dinner. Let's go back first."
Jiang Rong had no choice but to leave first.
On the other side, Zhang Tan followed Wang Zhen to her office.
Secretary Wang poured him tea, took the door and exited the room.
Wang Zhen: "How about you on the crew?"
Zhang Tan briefly talked about the situation of the crew and chatted for a while. Wang Zhen invited him to have dinner at the TV station and then go back after dinner.
Secretary Wang took the task and arranged the meals. He thought that Mr. Wang valued this screenwriter Zhang too much, but he heard that this person was doing well in the studio and brought up a big crew. Popular artists like Su Lan are filming for him, so it is not surprising that Mr. Wang valued him. Besides, the performance at today's meeting was really impressive, completely crushing Minister Liu Qi, and he looked more like the Minister of Marketing.
As soon as he was ready, Wang Zhen brought Zhang Tan. This was a small private room in the canteen of the TV station, specially used to receive guests.
The food is not rich but it is very delicate. It can be seen that the kitchen is very careful.
After dinner, Zhang Tan said goodbye and left. Wang Zhen smiled and said, "Zhang Tan, if you don't want to work in the studio, welcome to the TV station. I welcome you at any time."
Chapter completed!