"Yuhe."

Chen Fei walked in with a smile on his face.

"Here you come!"

Zhang Yuhe stood up, and a warm smile suddenly appeared on her face.

She reached out to take Chen Fei's coat that she had taken off, hung her on the clothes hanger next to her, then pulled open the chair and asked Chen Fei to sit down, then poured him a cup of tea, and said with a smile: "Drink a little water first to warm up your body."

The private room was heated and not cold, but Chen Fei took a sip of the tea that Zhang Yuhe made himself, and after sipped it, his stomach suddenly became warm.

"When did you come back?" Chen Fei sat down next to her.

"I arrived at the airport at 3:00 this afternoon."

"How is it? Is the work in Europe still going well?"

"It's quite smooth, but the people over there are not very confident about Douyin."

Chen Fei nodded.

This is completely imaginable.

At this time, live broadcasts and other things have become popular, and short videos have appeared, not only Douyin.

Some other products are also very prosperous.

So according to the general view, it is still difficult for Douyin to emerge.

But this situation will change soon.

As long as Douyin becomes popular in China, branches in other countries will be full of confidence after seeing it.

"Well, just take this opportunity to go to Tanggula, I have to make Douyin start!"

Chen Fei made up his mind secretly.

He looked at Zhang Yuhe. Her face was covered with fatigue, her skin was a little dim, and her spirit was no longer so radiant.

He felt a little distressed.

"You don't want to do anything in the past few days and don't think about anything. I will enter Douyin in two days, so our products will soon become popular."

Zhang Yuhe was stunned, then smiled softly: "I have always been confident in our products, or in other words, I have always been confident in you, so you don't have to be so anxious."

She thought Chen Fei was worried that she was not confident enough, so she had to take time to play Douyin in her busy schedule.

But Chen Fei didn't explain anything in detail, but just told her his understanding of Douyin one by one.

As the chief operating officer, she must first have confidence, otherwise it will be very troublesome.

"Yuhe, believe me, our Douyin will definitely become a hit. First of all, youth has become a compulsory course that major brands cannot avoid. If corporate products and brands want to be promoted quickly, they must obtain accurate marketing resources. The emergence of our Douyin provides an excellent opportunity for companies. Do you still remember the user positioning of our Douyin?" Chen Fei asked.

"Of course I remember that the user positioning of Douyin is young, and the overall population portrait of Douyin is relatively balanced. In the portrait of people of different age groups, the proportion of men and women among the post-95s is slightly higher, and the proportion of men among the post-90s is higher; the proportion of women among the post-90s is higher."

Speaking of business, Zhang Yuhe immediately became interested and talked freely.

Chen Fei heard this and nodded: "You are right, but how can we attract young people?"

"Music!" Zhang Yuhe immediately said: "Our designs are all about young people. When you open Douyin, you can immediately feel the shaking scene of youthful breath, powerful rhythm, cool music..."

"First of all, Douyin video shooting is only 15 seconds long, and short has become its highlight, making the video content more refined and the quality more excellent. Because it is short, users are more enthusiastic about high-quality content and have clearer memory points. The shortness of Douyin short video is a great selling point of our brand marketing."

"Secondly, in order to enhance the entertainment of the content and stick to more users, we have to make Douyin make a lot of product and technical innovations. For example, vertical screen full screen and high-definition video make the picture more impactful, which makes even picky young people lit up their eyes.

In addition, our Douyin will also launch special effects filters, cool music, and creative editing, which will also be deeply loved by young people."

"In short, every move of our Douyin is completely considered from the perspective of young people, showing them a high desire to perform, obtaining self-satisfaction, and giving them enough reasons to stay."

Chen Fei heard this and nodded: "That's right, our Douyin should attract users with music and gradually develop in a comprehensive way.

Therefore, in the initial early publicity methods, Douyin must attract users by producing a large amount of interesting short video music. Even when Douyin gradually develops in a comprehensive manner, musical elements are still its characteristics and one of its marketing highlights.

I just looked at it. Now, there are dozens of music options for Douyin.

There are also functions such as popular songs, my collection, local music, etc. to increase the audience's choice of background music.

We need to make the background music on Douyin play a role like a filter. To understand it bluntly, it can obscure the shortcomings in your videos."

After hearing this, Zhang Yuhe nodded. She agreed with Chen Fei's summary.

Chen Fei and Zhang Yuhe were having a meal while talking.

The two of them became more and more excited as they talked about, and the more they talked about the topics they talked about, and the food was cold, but they still felt that they were not enjoying enough.

"Where should we go for a cup of coffee?" Zhang Yuhe suggested.

"Have you learned to drink coffee?" Chen Fei smiled and joked.

"I have to work overtime every day when I go out, so I can only drink coffee to support me!" Zhang Yuhe smiled.

"..." Chen Fei was stunned for a moment. After a while, he said: "Girls should drink less, as it is not good for their health."

"Yeah!" Zhang Yuhe nodded.

"Let's go!"
Chapter completed!