276 Take Kung Fu as the entry point

Chen Fei worked overtime and flew around the earth, and got some of the most well-known filmmakers and film directors in the world. They all agreed to participate in the Beijin International Film Festival next March.

Of course, he also paid a considerable price!

Those filmmakers are not fools, one is smarter than the other, and they don’t show off their eagles without seeing a rabbit, so Chen Fei either takes out a classic movie script or other, and many people ask to maintain long-term cooperation with him, that is, they all want to get long-term orders from him.

Chen Fei had no choice but to agree.

He has no other choice.

But this was not a big loss for him. Anyway, the classic movies in his mind could not be finished in two lifetimes. Instead of bringing them into the grave, it would be better to take them out and share them with others.

Besides, he didn't give it for nothing. He had to follow international practices and would give what he should give and what he should give, and he would not lose money.

Moreover, after they agreed to attend the film festival, the chances of his success in the film festival increased several times. As long as the film festival is completed, to be honest, he will be able to rely on this old capital in his life, and his influence will be unparalleled in China.

After returning from abroad, Chen Fei was so tired that he almost exhausted, but he couldn't rest because there was an important job that was put on the agenda, that is, the promotion and distribution work of "Wolf Warrior 2".

The editing of "Wolf Warrior 2" has been completed.

Chen Fei only cut one version. From now on, he will try to cut only one version of his movie, and only one version that can be accepted by the audience in any country in the world.

After all, he is engaged in commercial movies, so his movies must be easy to understand, and must be able to understand and immerse themselves in the people of the world. He will not put those things that are too Chinese and only Chinese people can understand and understand.

As for the things he wants to promote, he will use a silent way of moistening things instead of the empty propaganda of shouting slogans, which is difficult to accept abroad.

However, in terms of the promotion method of the movie, Chen Fei still adopts two strategies, namely, the domestic publicity focus is different from that of foreign audiences, because the G-points of domestic audiences are different from those of foreign audiences, and to make them orgasm, different methods are needed.

As soon as Chen Fei returned to China, a staff member in the company sent him a plan: "Brother Fei, this is our initial promotional strategy for "Wolf Warrior 2" in China. Please check it out!"

Chen Fei reached out to take it, took a sip of tea, moistened his throat, and then he started to read it: "Wolf Warrior 2 is a Kung Fu military film, so when promoting this movie, the focus should be on Kung Fu. The recommendations for selecting movie posters are from here..."

Chen Fei frowned and finished reading the things, then he threw the materials on the table, looking very dissatisfied.

The employee's heart skipped a beat, and the smile on his face suddenly became stiff. It was neither smiling nor smiling, and it was embarrassing.

"Who did this?" Chen Fei looked up slightly, looking up at the employee's eyes from bottom to top.

"Brother Fei, this is written by Director Li Lin!"

"Tell him to rewrite it! Tell him that the focus of domestic publicity is on evacuation of overseas Chinese, evacuation of overseas Chinese! evacuation of overseas Chinese! evacuation of overseas Chinese!"

His knuckles were buckled on the table!

Chen Fei divided him into two parts, one was the domestic part and the other was the foreign part. Because the domestic part was not a big problem, he handed him over to Li Lin, director of the Propaganda Department, for the international part, and he personally directed it.

This was the first time he had handed over such a task to Li Lin. He had high hopes for that guy, but he didn't expect that the other party would actually create such a thing.

Of course, to be honest, the plan written by Li Lin is still good, but it is not suitable for domestic, but for international, so he turned against it.

So this planning project is not useless, he can use it for reference.

The movie "Wolf Warrior 2" is a patriotic education film, and it is also a film that relevant departments promote their own performance. Therefore, when promoting, you must focus on it, otherwise even if the movie is sold well and the publicity is not done properly, it will be useless. The Ministry of Foreign Affairs has put forward high requirements for Chen Fei.

That's why Chen Fei was so excited at this moment.

His behavior scared the employee so much that he didn't know what to do. He stared at Chen Fei blankly, at a loss.

Chen Fei glanced at him, took a deep breath, and slowly exhaled.

At this time, he also felt that he was too excited. It shouldn't be that. He was not like this. He had been flying abroad for a while and had been negotiating with those well-known filmmakers. He was exhausted and very tired. When he came back without any rest, he had to devote himself to another huge publicity work, so he was so impatient.

He calmed down his emotions and smiled. When the clerk came back to his senses, he said kindly: "Go back and tell Li Lin that his publicity plan is not suitable for domestic, but he wrote it well. I will use him for international publicity. The focus of domestic publicity should be on evacuation of overseas Chinese."

Chen Fei told the story.

The clerk listened carefully while keeping those things in his heart.

After saying that, Chen Fei took out a piece of materials and handed them to the other party, saying, "When promoting, you can make some articles on these lines."

The clerk reached out to take it and said respectfully: "Okay, Brother Fei, I'll go back and tell Director Li now."

Li Lin should have reported this job personally, but he had a lot of things to do, so he asked his colleagues in the office to send it over.

After the colleague came out of Chen Fei's office, he quickly ran and quickly returned to Li Lin's office.

"Director, Brother Fei said your plan is not suitable and you need to rework it!"

“Redo?”

"Yes, Brother Fei said that the focus of domestic publicity should be on evacuating overseas Chinese. Oh, by the way, this is a piece of material that Brother Fei gave you."

Li Lin took it and looked it up and found that there were some classic lines from "Wolf Warrior 2".

"Remember, there is a strong motherland behind you!"

"Take off your military uniform and your duty is still there."

He had watched the movie. At this moment, as soon as he read the sentence, the scenes in the movie were immediately displayed in his heart one by one.

"Understood!"

In an instant, he realized a great enlightenment and immediately understood what Chen Fei meant.

"well--"

He patted his head with regret.

He actually should have thought of these things long ago.

I have to admit that in this regard, he is really too far from Chen Fei. The way he thinks about problems and what he thinks about is really far from Chen Fei.

“I still have a lot to learn.”

He sighed and murmured.

At this time, Chen Fei also began to formulate international publicity strategies for "Wolf Warrior 2".

Domestic propaganda is mainly based on evacuation of overseas Chinese, and the enthusiasm of Chinese patriotism is the starting point, but it cannot be done internationally. Internationally, he plans to use kung fu as the starting point for publicity. As for those patriotism, they cannot be so blatant as domestically. They can only penetrate slowly, moisten the things in a drizzle, and carry out quietly.

After thinking for a while, Chen Fei basically decided on the general plan. This time, he will bring the main creators of the movie to Europe to host the premiere of the movie himself.

He will not attend the domestic premiere and he will not plan to fight for the battle.

At this time, his influence in China was already at its peak. Just by raising his arms and shouting, everyone would automatically flock to the cinema to watch his movies. If the regular publicity and promotion work was carried out, he would basically not have to come forward, and the premiere ceremony would not have to be so popular.

However, it is not so easy internationally. Although he is well-known internationally, his influence is still not enough. To increase the number of viewers of "Wolf Warrior 2" to a higher level, it will take a lot of effort. Moreover, the international competition is fiercer than that of domestic. Some movies cannot enter the domestic film market due to approval, but internationally, they can be released, and Chen Fei still needs to compete fiercely with those movies.

So this time, he plans to take the creative team to Europe in person and host the premiere.

The reason why we should focus on Europe is because in comparison, Europe is more friendly to China. He plans to take down Europe first and then focus on the American film market.

After thinking about what to do, he handed over the plan to Xu Yun and asked her to implement it one by one.

Xu Yun's work efficiency is getting higher and higher, and he quickly implemented the relevant work. She came back to report quickly: "Brother Fei, Mr. Mark has agreed to our relevant request. He said he will personally take charge of the premiere of "Wolf Warrior 2" in Europe."

Mark is a filmmaker in France, the president of the French Film Association, and the main person in charge of the European Film Festival. When Chen Fei flew to Europe before, he met him and talked with him for a long time. The two sides had a pretty good deal.

"Okay!" Chen Fei nodded, feeling very satisfied.

"In addition, Hopkins and Sanji Caihua, they all agreed to attend the European premiere together at that time!" Xu Yun reported again.

Chen Fei nodded with satisfaction again.

"Brother Fei, there is only one question, Shaolin Temple has not responded!"

No reply?

Chen Fei was stunned for a moment, his brows tightened slightly.

This time, he plans to use kung fu as the starting point to promote the movie "Wolf Warrior 2".

Although this movie is a military film, there are fighting from beginning to end. Every move of these fighting is carefully designed by Chen Fei, with beautiful kung fu elements in it.

Moreover, in the last part of this movie, his ultimate showdown with Hopkins almost copied the fight between Bruce Lee and Rolesh in "The Dragons Crossing the River", which is very classic.

So Kung Fu is everywhere in this movie and is very good-looking. Using Kung Fu as the entry point to promote this movie will definitely be easier to promote.

So this time, he plans to invite the Shaolin monks to Europe with him to attend the global premiere of "Wolf Warrior 2" and then perform Shaolin Kung Fu at the premiere.

On the one hand, this is required for film promotion, and on the other hand, it is actually promoting the Chinese Kung Fu culture, killing two birds with one stone.

But Shaolin didn't reply?

What's going on?

After thinking about it, Chen Fei said, "Then I'll call myself?"

Shaolin Temple is an important birthplace of Chinese Kung Fu. In recent years, they have done a great job in international Kung Fu publicity. They have established a group of monks, and performing martial arts flying around the world is very popular.

They are very experienced in kung fu performances and know that those things are something foreigners like to watch.

Moreover, there are many schools nearby that have trained many talents in kung fu, many of which are in film and television action guidance.

The talent reserve is very rich.

So Chen Fei planned to ask them to cooperate.

There is a job that Chen Fei also wants to take the opportunity to do, that is, to establish a global martial arts guidance association. In the future, if anyone wants to find a martial arts guidance, he can come to this association to find it. On the one hand, it can facilitate filmmakers around the world to find the right talents, and on the other hand, it can also facilitate Chinese martial arts guidance in finding the right job opportunities.

As several movies were screened all over the world, Chen Fei gradually discovered that for foreigners, kung fu is the most attractive, mysterious, and easiest to gain recognition, so he plans to make a big fuss in this regard and fully promote the Chinese kung fu culture.

He believed that with the popularity of "Wolf Warrior 2", a global kung fu craze will soon be triggered. What's more, when he asked those filmmakers to negotiate with the Beijin Film Festival, many scripts he gave them had kung fu elements, such as "The Matrix".
To be continued...