274 Beijin International Film Festival

Chen Fei and everyone returned to the capital soon.

At this time, the film festival has not officially opened, but more and more filmmakers have followed his pace and retreated.

However, those things have nothing to do with Chen Fei anymore. At this time, he has returned to China.

"We have to hold our own film festival!" Chen Fei said to himself.

"What?" Li Yu was stunned. He sat next to Chen Fei, but Chen Fei's voice was very small and he didn't hear it very clearly.

When Xu Yun heard Li Yu's words, he was also stunned, turned his head, and looked at Chen Fei with big eyes flashing.

Chen Fei looked at Li Yu, then looked at Xu Yun. Finally, he said solemnly: "I said, we have to hold our own film festival!"

China actually has its own film festival, including golden roosters and flowers, several, but they have been ruined, their credibility is getting lower and lower, and fewer participants are participants, so their influence is naturally worse and worse.

Now, these film festivals are like people in the circle - and a small number of people are entertaining themselves, and the general public is not very interested.

These film festivals do not even have much influence in China, so let alone Asia, let alone the world.

There was a film festival in Asia before, but it has not fallen in the past two years. Relatively speaking, the most influential film festivals in the world are in the United States and Europe.

In fact, Chen Fei has always had a dream. He wanted to hold a film festival in China, but not to entertain himself, but to make him a global brand. Just like the Cannes Film Festival and the Oscars, it has influenced the world. All filmmakers regard him as a holy place. As long as they make good movies, they want to participate in the exhibition and the evaluation.

However, this dream has always been in his mind, and his wishes and ideas that have not yet been implemented. The main reason is that he is too busy and does not have so much time and energy. However, this incident changed his mind and he wanted to do this in advance.

China should indeed have its own film festival, but what are the characteristics of this film festival?

In Chen Fei's original world, there were many film festivals or film awards, and almost every country would set up a few, but looking at the world, in the past and future, there were only a few that were truly successful.

What Chen Fei admires the most is naturally the Oscars.

Therefore, if you want to build your own film festival, you must first think about why the Oscars are so successful.

He sat down on the chair, brewed a cup of fragrant green tea, leaned on the chair, closed his eyes, and began to think.

Looking at Chen Fei's original world, there are a variety of film awards from various countries, and the Academy Awards are undoubtedly the most eye-catching and eye-catching.

The Academy Awards are essentially awards within the American film industry and do not have the global nature of international film awards, but it has an influence that no one in the world can match.

There are about 2,500 movie awards all over the world, including the most American movie awards, with about 960.

As a localized film award in the United States, the Academy Awards are not only regarded as the "barometer" and "barometer" of the American film industry, but are also listed as the world's four major film festivals together with the Berlin Film Festival in Germany, the Cannes Film Festival in France, and the Venice Film Festival in Italy.

What is the reason?

Chen Fei began to think hard.

After analysis and summary, he felt that the first reason for Oscar's success was because he implemented a brand strategy.

But how can we gain popularity in this film festival?

Or, what secret does Oscar have?

After thinking about it, Chen Fei felt that Oscar's move to build brand awareness lies in two points: relying on the halo of politics; and formulating a strict and professional selection mechanism!

With the help of the halo of politics, this is reflected in that in the history of Oscars, two US presidents have personally participated and delivered speeches, which undoubtedly brought honor and encouragement to the Oscars. In addition, the evaluation of Oscars has a relatively obvious political and cultural color in certain special periods, which to a certain extent satisfies the mainstream thoughts and feelings of the general public, such as the evaluation of films such as "Forrest Gump" and "Deer Hunter".

Chen Fei can actually learn this, and he can also invite some important leaders to attend and even host the opening ceremony of this film festival.

Another is that Oscar has formulated a strict and professional selection mechanism.

The mechanism for Oscars is different from other European art film festivals. Some European art film industry judges usually have only a few people. However, the Academy Awards has a relatively complete award mechanism. Its selection committee is composed of thousands of professional judges and has strict and specific selection rules.

This award mechanism may not necessarily select the best video, but it can definitely select the good videos of the year.

The systematic and professional selection mechanism provides quality assurance for Oscars to build a brand.

Chen Fei must also learn this point. The operation of the film festival can be market-oriented, but the review of films must be professional, fair, open, and supervised!

The reason why Oscars are successful is that in addition to implementing brand strategies, there is another important thing, that is, they use the power of the media scientifically and reasonably.

The Academy Awards received media attention at the beginning of its establishment and began to borrow the power of the media to expand its influence.

The first award ceremony was broadcast publicly. At the second ceremony, Los Angeles Radio conducted a one-hour live broadcast. With the development of satellite TV, the National Radio and Television Station (NBC) began to broadcast live TV on the Oscars in 1953. Nowadays, the rapid development of the Internet, the official website of the Oscars are constantly being updated and changed. The Oscars are constantly expanding their influence at home and internationally with the power of the media.

However, the most important point is the unique image positioning and clever detailed conception.

Although the Oscars do not have much restrictions on the subject matter of the film, it can be seen from observing the previous awards records that the evaluation of the Oscars generally tends to be blockbusters with commercial atmosphere, novel creation, and mainstream connotation of culture, but they are not real commercial films.

This also makes people realize that the positioning of the Oscars is more mainstream and commercial and entertainment than other film awards, and is more like a performance show about movies and a unique and gorgeous TV show than a serious award ceremony.

In addition, the confidential measures of Oscars not only ensure the authority and credibility of the award ceremony, but also increase the suspense of the award ceremony, but also make relevant experts predict that gambling betting become an auxiliary entertainment product of the award ceremony.

Furthermore, the charm and authority of the Oscars lies in its professionalism. Whether it is judges, guests, walking the red carpet, or award presentation, every link of the Oscars has a high degree of professionalism. These have helped the Oscars to a certain extent gain people's love.

Chen Fei analyzed one by one, thought hard, and thought for a whole afternoon before he came up with a clue about his idea.

call--

He stood up, let out a long breath, then picked up the teacup, and drank all the tea in the teacup in one breath.

"Brother Fei!"

Xu Yun came in from outside wearing high heels.

She actually stood outside the door and wanted to come in several times to refill Chen Fei, but she was afraid of disturbing Chen Fei. Of course, there was another factor. She really wanted to stand outside the door quietly and look at Chen Fei thinking. People said that the men who think were the most attractive. At this moment, she deeply agreed.

So at this moment, when she saw Chen Fei standing up, she immediately jumped in. Maybe it was because of her emotions. Her walking posture was full of excitement, and her face was filled with brilliant colors.

Chen Fei put down the teacup and looked at Xu Yun and said, "You call Wang Tianlin, the president of the Central Film Academy, and ask him if he is free. If he has time, I want to invite him to come. You tell him, I want to talk to him about the establishment of the film festival together! Oh, and Lin Xiangdong from the General Political Department, also ask him to come together. As time is set tonight, at 8 o'clock, you can help me decide a place, and we will have a meal and talk!"

"Okay, Brother Fei, I'll contact you now!" Xu Yun nodded, but she was not busy going out, but filled Chen Fei with water first.

Chen Fei couldn't wait to start this film festival. On the one hand, he wanted to do something for China's film industry, and on the other hand, it contained huge economic benefits, which could make him a fortune.

Although he is very rich, to be honest, the benefits of the film festival are really too great and will still make him excited.

Let’s take the Oscar as an example.

The Oscars have been exclusively bought out by Disney's ABC TV Network. The annual Oscars is a global entertainment event. It is estimated that nearly 1 billion people watch the Oscars live broadcast through TV or the Internet today in more than 200 countries and regions around the world. The three-hour awards ceremony can bring tens of millions of dollars in annual revenue to ABC TV Network.

But this is just one of them.

Although ABC has nearly 10 million US dollars in broadcast fees, due to the increase in broadcast fees, it may eventually be all included in the organizer's pockets. In addition, in some years, due to the influence of ratings, financial crisis and other factors, it not only cannot bring profits, but may even lose money. So why does ABC still insist? The reason is advertising.

The huge advertising revenue and profits of each session will definitely make ABC profits, and the number of advertisers in each session is overwhelming.

According to statistics, the advertising in the United States is basically around 1.5 million US dollars every 30 seconds. Furthermore, in addition to ABC's profits, advertisers and brand owners have also used this to gain enough attention, expand their popularity, and build a brand.

In addition, the producers and distributors participating in the film are undoubtedly the most direct beneficiaries of the Oscars. For film companies, the Oscars are simply the "box office booster" of the movie. Winning the Oscar is a great selling point of a film.

According to Hollywood Online's subsequent box office statistics on the award-winning films over the past 30 years, if a film is nominated, its box office revenue will increase by about $30 million, and if it is awarded, it will increase by about $20 million.

This undoubtedly attracted more films to participate in the selection and publicity, which in turn attracted more social attention, expanded the influence of the Oscars, and better promoted the film, forming a commercial cycle.

Also, as the "Dream City" Los Angeles, as the host of the Oscars, is undoubtedly the biggest beneficiary of the Oscars. The local tourism, catering, real estate and other industries all received huge economic income during the Oscar season.

The Oscars alone brought more than $80 million in revenue to Los Angeles in just one night.

In addition, the award-winning film itself has brought considerable tourism benefits to its shooting location and has stimulated the local tourism boom. For example, the award-winning film "Slumdog Millionaire" in 2009 set off a slum tourism boom in India.

Finally, each Oscar ceremony will give the corresponding celebrity and wealthy businessmen a formal invitation card, so even if you only walk the red carpet, it is very representative.

In addition, the Academy Awards are also a good thing for individual winners. The Academy Awards can make the winning actors' value rise sharply and quickly join the ranks of first-line actors.

Furthermore, the annual Oscars' confidentiality measures have also brought speculation to people, entertainment and income from gambling. The Oscars give celebrities and other fame and fortune. In turn, celebrities and others will work harder in the movies in order to get more. This is essentially a good cycle in both directions.

Oscars are like movies, both an art and an industry. Successful film festivals and film awards should also have both artistic authority and certain commercial and economic value.

The film industry has set up film awards, which reflect glory to the film industry itself and transform it into active productivity. The two have a good cycle complementarity, jointly promoting the development of the two.

Therefore, hosting this film festival is not only beneficial to China's film industry, but also has great economic benefits for Chen Fei himself.

Moreover, this business cannot be done by him alone. It can make many people employed and make many people rich. At that time, everyone will make money with him, and everyone will say good things for him and do things. This is also a kind of business. His connections and influence will be greatly improved invisibly.

Xu Yun went out for a while.

In another place, Wang Tianlin, the president of the Central Film Academy, suddenly stood up and asked loudly: "Xiao Xu, say it again!"

At this time, he was having a meeting. He was sitting on a rectangular table and was talking to a group of people. He suddenly stood up and scared everyone. Some people even failed and knocked over the teacup, making them covered in tea.

Swish!

Everyone looked at him together.

Soon, Wang Tianlin smiled and said excitedly: "Okay, tell Chen Fei, I'll come now!"

With a bang, he pressed the phone on the table, looked around, and said excitedly: "Comrades, let me tell you a good news. Comrade Chen Fei is going to start an international film festival with us, our own, Beijing Jin International Film Festival!"

Beijin International Film Festival?

Everyone was stunned.

In an instant, I don’t know who took the head first, and slapped my palms. Soon, more and more applause joined in, but not many participants shot a thrilling applause.

It seems that China's film industry is about to usher in explosive development!

This idea broke out in everyone's mind.

Previously, people led by Lin Xiangdong jumped out and formed a literary and artistic association by themselves. They worked alone. Some filmmakers also joined the association. Seeing this, everyone felt a little happy that Chinese movies really have hope.

Now, when everyone heard that Chen Fei was going to start a film festival, they felt even more excited. China's film industry is really developing on a better and better track.
To be continued...