On the All-Star Game, as the All-Star ticket king, Mr. Na was very energetic when he came to the New Amway Arena, and Howard, the ticket king in the East, received a lot of booing after returning to Orlando.

Nash is so popular now. His event the day before yesterday, Friday morning, actually gave a speech to Florida State University, and became a successful person.

This made Sun Ce sigh that from ancient times to the present, he has always been famous as king. People with the same experience have different fame or not.

Nash's inspiration is an objective fact. When he spreads this matter through hype, he becomes a representative of inspiration. Stockton, with his wife and children, no fans recognize who he is.

At the roundtable at noon, according to the league, due to the tight time, the North American Five-Strange Song and Dance Group and the Xiong Batianxia Orchestra did not have time to prepare for performances, and there was no special performance in this All-Star Competition.

In this All-Star Game, no one has caused trouble before the game, for two years! In the past two years, the performances before the game have been more popular than the game. This time, I can finally watch the All-Star Game.

However, fans are glad that they can watch the All-Star Game without any interference, but they also feel some regrets. Perhaps the pre-match performance of the All-Star Game within the year will become a memory of youth if you are young.

When it was confirmed that there was no special performance at noon today, some fans expressed regrets online, hoping that after the competition system returned to normal next year, they could see the performance of the North American Five Great Sages.

This made the league's officials responsible for planning the All-Star Weekend hide in the corner and draw circles to curse Sun Ce, and he finally invited Grammy singers to perform before the game. It was not as popular as a few players who were busy and were too unreasonable.

Nash, Randolph and Sun Ce, who ended the charity event of visiting the Orlando Orphanage from 2:00 to 3:00 pm, were also regretting this matter. Everyone was too busy, and only Kobe wanted to hide from these three people and hide from afar.

Yes, he even envied Duncan for not being the All-Star... The Gasol brothers who formed a team with these four people to participate in the charity event envied Nash, Randolph, Sun Ce and Kobe for performing together last year. They were too big

Only, it is not suitable for such activities.

However, even though Sun Ce did not win the limelight in the All-Star Game through dancing, the sudden statement of a sneaker brand has once again made Sun Ce reach the forefront!

Just when the East and West All Stars were divided into four teams to participate in a charity event, the well-known sports brand Under Armour publicly issued a quotation to Sun Ce, providing a 10-year high-priced endorsement quotation of US$385 million. At the same time, the media exposed AJ

He provided Sun Ce with a quotation of US$200 million in 10 years, and there were rumors that at the beginning Under Armour offered 350 million in 10 years, but was politely declined, and finally raised the price to 385 million in 10 years.

When Sun Ce received a call from Bill Duffy, he scolded him, "Damn it"...

...

After the charity event was over, Sun Ce immediately returned to the hotel, and Bill Duffy was already waiting in the hotel.

When he arrived at Bill Duffy's room, Bill Duffy immediately asked Sun Ce to sit next to him and show him the offer sent by Under Armour.

"When did Under Armour give 350 million in 10 years? Noah, did you refuse? No, based on my understanding of you, you would like to agree immediately." Bill Duffy, "but this 385 million contract is really

Here comes!"

Bill Duffy sat next to Sun Ce, looking at the official quote on the computer screen, feeling that there was something wrong with his memory. He has a good character and a good reputation. He is the boss of the NBA. He is famous for his players and his business ability is not the best.

Those good agents are also top-notch. For example, Randolph, who almost couldn't find a job, got 33 million in two years, and helped Randolph find a team that was suitable for him to change his career trajectory. Even if Sun Ce did not appear

, This operation can be considered very powerful.

But I still couldn't react to what happened to Under Armour's operation, it came too suddenly.

"..." Sun Ce was speechless. What did he want to agree immediately with his understanding of him?

Although this is a fact, it is too direct. He doesn’t want to save face!

Sun Ce was also surprised. They seemed to have never negotiated with Under Armour before and knew that the other party was interested, but Under Armour has been interested in all the stars over the years, but not many of them are willing to go.

"You said, are they borrowing us to hype?" Sun Ce remembered the fact that Under Armour would provide Durant with a 280 million contract in the future.

"It should be." So did Bill Duffy's conclusion.

"Why don't we refuse?" Sun Ce was so dizzy that he was smashed by such a offer.

"You are crazy, 385 million! Of course you have to accept it! AJ will match if you are willing to match. If you don't want to, we will sign Under Armour. This is 385 million! Not 38.5 million!" Bill Duffy stood up in fear.

He really thought it was too little. James is currently 100 million in 5 years, and he is sure that the price will increase in 2015. Sun Ce's commercial value is not inferior to James. Bill Duffy is unwilling to sign 20 million in 10 years.

What he wants is three years, and by 2015, he can try to continue to benchmark James' endorsement contract.

But only a 38.5 million yuan year, a signing of 10 years will the fool refuse. Bill Duffy is now looking at Sun Ce with the look of a fool.

However, Sun Ce just thought about the incident of James signing his lifelong endorsement when he was 30 years old in 2015, but after Bill Duffy roared, Sun Ce thought about it, he would definitely not be able to do anything with James who had already reached 2015 in the original time and space.

Compared.

He remembers that James renewed his contract with Nike in 2010, with 100 million yuan in 5 years and expired in 2015. It seems that after the contract expired in 2015, James and Nike renewed a lifelong contract, with a maximum of 15 years, and various terms and conditions.

The total price is up to 1 billion US dollars, which is what happened after success.

Also, when Kobe turned 30 in 2008, he signed a contract worth US$15 million a year as long as he did not retire. If he had a shameless face to the age of 43 or 4, Nike would still have to pay... This is also after success.

Something about.

As for the endorsement of Kobe and James' sneakers, there is a big gap, mainly because of the shoes being sold, Kobe is not as good as James.

If calculated according to the proportion, Mr. Sun agreed to this 10-year contract, plus the previous three years of 21 million, which is a total of more than 400 million in 13 years... The endorsement fee is added to the first twelve and three years of James and Kobe's career.

All high.

What other bicycle is needed for such a quote?

"Then agree to the quotation and send it to AJ?" Sun Ce looked at the 385 million yuan and wanted to agree, but his hands were a little shaking.

"Agree?" Bill Duffy also found it incredible. Although he was furious when he heard that Sun Ce was about to refuse, now that he had to agree, his hands were a little shaking.

This is the biggest contract he has handled in his life.

He didn't know how to calculate the price, whether it was based on the money Sun Ce made for AJ in one year or the market estimate. Anyway, he never thought of such a big contract.

I have not reached an agreement with AJ, mainly about the time and contract period for the signature shoes. AJ hopes to maintain the status quo for the time being and is willing to give the money, but I hope Sun Ce can continue to endorse Jordan retro sneakers.

Now it has 385 million, Under Armour agreed to launch signature shoes immediately in the new season, and Under Armour's sneakers are not bad either, but their fame is not as good as Nike, Adidas, Under Armour before mainly producing professional sports equipment, sports shoes before

There are not many people who are involved in basketball shoes, but their technology in this area is not bad, especially the air cushion technology is second only to Nike's air series.

Moreover, if AJ matches the contract, it must match all terms, at least to discuss the signature shoes when the price is consistent.

Anyway, I must agree to the offer, with a total of 385 million yuan, and it would be a fool if I refuse.

After asking the lawyer brought by Bill Duffy to take a good look at the quotation email sent by Under Armour, there was no problem. After there was no trap, Sun Ce used a handwriting input board to sign. After Bill Duffy signed, he replied to Under Armour.

...

The 385 million US dollars not only made Sun Ce's tremble, but the basketball world exploded.

The largest endorsement contract in NBA history, of course, it is not considered that Nike will establish a sub-brand for Jordan and give shares that have dividends every year, otherwise there is no way to compare. Since his complete retirement in 2003, Jordan's dividends have reached at least 100 million US dollars each year.

But looking at the endorsement of sneakers alone, Sun Ce spent 38.5 million US dollars a year, almost doubled the endorsement fee of James, who now has the highest endorsement fee for sneakers!

No one thought Sun Ce would refuse, and of course, Sun Ce did not refuse either.

For a moment, the limelight in the All-Star Game was snatched away by Under Armour's sudden public offer, and Sun Ce once again overshadowed the limelight in the All-Star Game.

AJ was caught off guard. They didn't expect that Sun Ce's "heart is so wild" and actually refused 350 million US dollars, while Under Armour was willing to give 385 million yuan, an increase of 3.85 million yuan a year.

In fact, Under Armour earned the most. Sun Ce knows here that this is Under Armour's self-directed and acted by himself. He has never received a 350 million offer from Under Armour. The other party directly gave 385 million yuan. After pursuing the source of information, he and

Under Armour itself has nothing to do with it. Under Armour also cut off the matter and said that they only gave 385 million but not 350 million.

But people would rather believe that Sun Ce Lion spoke up. After rejecting 350 million, Under Armour had no choice but to give 385 million.

After this news came out, no matter how Sun Ce chose, the ending was the same. Some people praised and attacked Sun Ce to make money, and there were all kinds of discussions.

Sun Ce suddenly became the most controversial athlete at present.

AJ has made an appointment. After Sun Ce and Bill Duffy return to Memphis on February 29, they will discuss the offer again. This time AJ was cheated by Under Armour, and Under Armour borrowed them late.

Chi failed to reach a contract renewal with Sun Ce and successfully fought for the battle, and his reputation suddenly started to sound.

This incident has also caused quite a stir in the players.

At 4:30 pm, Sun Ce returned to the team and had dinner with the East and West All-Stars. He would start warming up for the All-Star Game starting at 8:30 pm.

As soon as he arrived at the restaurant, Sun Ce was immediately surrounded by Nash, Randolph, Evans, Gasol Jr., Iguodala... and others to ask about the endorsement fee. Even James came to ask, and Kobe was also

Listen to the side... These two veterans who previously ranked first and second in sneaker endorsement fees still care about this matter.

Sun Ce was also confused now. Things happened very suddenly, but he could only nod and meant that it was true.

Other brands are covered up for quotations, for fear that others will know, but Under Armour will be better, so they will publicly advertise it, for fear that others will not know.

After receiving the response, Kobe hid in the corner and drew circles... he didn't catch up with the good time!

James didn't have any major reactions, and he seemed to have been calculating.

Durant is envious and jealous!

...

No matter how hot the discussion is, no matter how sensation is, time will not stop.

And for the players, it is enviable that there will be an endorsement of 385 million in 10 years, but they will not say that they will ask Sun Ce how he got such a big contract. They just want to know that this is true.

Still a rumor.

After confirming that it is true, congratulations, envy, and nothing matter.

This kind of thing can't be done by envying you. Jordan has more than one billion yuan a year, and it's still rising every year.

After that, it's over. Only Sun Ce himself can't suppress his excitement about this.

At 5:30 pm, we started warming up and preparing for the battle.

The All-Star head coach in the West is Coach Hollins, which is also the first time that the Grizzlies have a coach in the All-Star Game in history.

In the East, since Sloan represented the Bulls as the Eastern Conference All-Star head coach last year, because the head coach of the All-Star Game cannot be re-elected by the head coach of the same team, the Heat head coach Spoel, currently ranked second in the East.
To be continued...