After purchasing the land, Chenyi began to look for real estate developers. This matter needs to be done little by little, so there is no rush.

There is another important thing now, that is, the 3C certification of dash cam has reached its final stage.

He did this matter almost the same first, and then went to the developer to slow it down.

3c certification usually takes only one or two months to complete.

Chenyi's company does not have professional staff, so it spent thousands of dollars to allow other agency companies to conduct inspections.

In fact, this is not much trouble, mainly because it has no relevant experience.

After this time, he knew the process himself. He would not have to do it in the future.

Speaking of which, 3c certification is still quite troublesome, mainly because there are many steps and very complicated.

Application acceptance, data review, sample delivery receipt, sample testing, factory review, conformity assessment, certificate approval, certificate printing, collection, delivery and management.

The OEM factory found in Chenyi is a local OEM factory with relatively good prices and good workmanship, which is completely acceptable.

The quality of this batch of goods in Tianmu is relatively high, so the yield rate is also relatively high.

After testing, it's pretty good.

Quality is the lifeline of an enterprise, and he dare not delay the quality at all.

Even if he spends more money, he is unwilling to let his reputation suffer huge losses.

Now that the previous steps have been almost done, the certificate has been approved, it is almost impossible to print and receive it.

This means that his product quality is already qualified and can be sold.

The first batch of goods Chenyi did not do much, only 100,000 units were produced.

Let’s see how the effect is. If the sales volume is better when it is launched, then advertise directly on the Internet.

If the sales volume is relatively poor, then buy CCTV's advertisements directly, and it can also benefit dealers.

Speaking of which, the cost of these driving recorders is also relatively expensive.

Including labor costs, transportation costs, packaging and other costs.

The cost of this dash cam is about 190 yuan.

The price of Chenyi is 399 yuan.

After all, his dash cam is already very good in this era.

Moreover, the price is relatively conscientious, and it does not bully consumers like those manufacturers and does not understand anything, so it uses defective products in various materials.

Although the price is a bit expensive, you can still make money.

Chen Yi followed the convention and shouted on the Internet. Many people thought that the driving recorder was of some use, so they placed orders one after another.

However, not many people chose this dash cam in the early stage, and some old fans expressed their support.

Only more than 2,000 units were sold in five days of sale, which is the comprehensive sales volume of the online store plus his own computer store.

Sales gradually decreased after five days, which shows that the public is not buying it.

To be honest, although this industry has promising, people have not yet realized the importance of this thing.

Chenyi sent some employees to conduct interviews to analyze the reasons for poor sales and already knew the problem.

So he planned to shoot an advertisement again.

He needs to shoot an advertisement that can reflect the usefulness and importance of this dash cam.

It is best to market the dash cam as a necessity for the car, even if it is actually a dash cam is more important to private cars.

Moreover, Chenyi has relatively high requirements for the production of advertisements. If you shoot an advertisement, you can shoot the advertisement well.

If you advertise in order to pursue advertising, it is better not to do it.

In his conception.

Advertising must catch people's attention.

The advertisements of Tianmu dash cam should not be those boring and shabby spam advertisements that seem to have no meaning at all.

An excellent product advertisement is suddenly interrupted even when people are watching TV.

People don’t complain too much, but instead look at the advertisement with relish. Such advertisements can be considered successful.

However, even if the advertisements sold by some companies are paid, people are unwilling to watch.

Chen Yi has seen similar advertisements before:

"You don't want to give money for free? You have to go to those apps that can't make money."

"Download 60 yuan in cash, the withdrawal threshold is low..."

These advertisements look awkward and even want to cut off the guy who is shooting the advertisements alive.

This kind of spam advertisement is even less attractive than the crooked Dragon King’s son-in-law.

The crooked-mouthed God of War Shura's magic doctor Dragon King's son-in-law still has a plot, and some people feel happy when they look at it, they feel frustrated in the front and slapped in the face in the back.

But the spam advertisements mentioned above are just for fraud, and they always say that they can get 100 yuan in cash by downloading. Now no one sues them is lucky.

If they sued them, they would probably sue them one by one.

This kind of spam is the most ugly!

Unless it is for the next 18 videos.

Or get rewards for playing games and watching advertisements.

So he attaches great importance to this advertisement.

He already had some ideas.

This advertisement can be made into a cool and vocabulary with plots.

For example, an unreasonable car owner hit your car but relied on the lack of surveillance and no one was next to him.

I said it was the car you hit.

The owner of the car accused was too honest and did not say too much truth or talk too much nonsense.

The honest car owner silently took out the dash cam from the car and showed the picture taken by the dash cam to the unreasonable car owner.

By the way, let the traffic police see it, and then the unreasonable car owner was punished.

In this way, it is a cool script that is completely pretending to be slap in the face.

There is also an old lady who is hitting the car and obviously has no injuries. She ran to your car and lay down, claiming that you hit her.

Without surveillance, you can't do anything about it.

The old lady's family even offered an unreasonable compensation of millions.

Then, facing the traffic police, the old lady and her family, she took out the driving recorder and showed the pictures to them...

This kind of plot seems to be very exciting.

Although it looks a bit rustic in the eyes of some people.

But it is undeniable that there are still many people who like this.

Few people like the high-end advertisements they shoot because not everyone is so literary.

But the advertisements that are interesting and look cool are popular among a large number of people.

This is because of the different audiences.

You must know which one is more popular, Yangchun Baixue or Xialibaren.

The best thing that fits the public is.

Since this advertisement has been decided, Chen Yi has to find Gong Nan to write a specific description.

Her writing skills are quite good.

I believe that in addition to being able to write the background of the game Battle of the Gods, she can also write the cool articles reasonably.

However, Gong Nan never disappointed Chen Yi. This time she wrote the script very well, and it was almost time to start filming.

This time there will be more castings for the ad.

So we definitely can't just let Guan Yao appear alone in the commercial shooting like last time.

This time, you have to find professional actors to shoot an advertisement.

When it comes to choosing actors, his plan is not to choose expensive ones, but to choose the right ones.
Chapter completed!