Chapter 545 Hunger Marketing(1/2)
Jiang Qi's question was answered the moment Dongpo put his elbow on the table.
Dongpo elbow, a famous Sichuan dish.
Several people in Jiang Qi have eaten this dish. Huang Fugui often made it before the amusement park opened and Huang Fugui was responsible for everyone's three meals a day and had the power of life and death in the kitchen.
Jiang Qi didn't know whether there was something wrong with the tutorial Huang Fugui learned from the Internet, or whether the healthy stir-fry restaurant sells mutton as dog meat. In short, the Dongpo pork elbow served by the pretty waitress was completely different from what everyone had eaten before.
The Dongpo elbows made by Huang Fugui are covered with a thick layer of black bean-colored material, and then covered with a layer of onion and ginger to cover the elbows tightly. The elbows are steamed in a steamer.
It's very soft, but has a strong onion and ginger flavor. Jiang Qi has never been used to it, but Old John likes it very much.
The elbows sold in healthy stir-fry restaurants have no ingredients except dark sauce.
A large plate with a large elbow that is hard to see in ordinary restaurants.
Although the Jiankang Brand Big Knuckle is not impressive in appearance, it is full of fragrance. The rich aroma of meat hits your face and makes people move their index fingers when smelling it.
"Zi Liu." Wang Xinghua took a sip of water spinelessly.
"Dongpo elbow." The waitress said with a smile, "Guys, the dishes have been served. You guys have spent more than 500 today. We will give you a pot of sour plum soup. Do you want it iced or cold?
Room temperature?”
"Ice." Jiang Qi said without hesitation. Sour plum soup without ice has no soul.
After saying that, Jiang Qi picked up the chopsticks and pointed them directly at his elbows.
The person who is faster than Jiang Qi is Wang Xinghua. When it comes to picking up vegetables, Wang Xinghua will not lose to anyone.
Wang Xinghua poked it lightly, and the skin and flesh of the elbow on the plate instantly separated, showing that it was very soft.
Wang Xinghua picked out the fatter piece of skin, dipped it in more sauce, and couldn't wait to wrap it up in one bite.
"Well, it's delicious!" Wang Xinghua said vaguely, "It's worse than Watan Huadiao Chicken, but it's delicious!"
Swallow.
"Boss, can we pack up another elbow and take it back for dinner later?" Wang Xinghua asked expectantly, "The elbow will be served with Huadiao chicken on a tile altar tonight, it will be particularly delicious!"
Jiang Qi:?
You are a human being. If you eat such greasy food at night, won’t you feel nauseated?
"It's best not." Jiang Cha said, "There are only two elbows in the kitchen. We ordered one and the fat father of the boss's apprentice was already so sad that he was chewing green onions. After we finished the meal, we ordered another one and he
Dad would probably cry on his elbows."
Jiang Qi and the others:...
At this moment, Jiang Qi's phone rang.
Caller: Wang Pingxiu.
Jiang Qi glanced at the elbow on the table reluctantly, gritted his teeth, and answered the phone with a heart.
"Hello boss, I've just been in a conference call with people from Fangyuan Theater and I'm really sorry that I couldn't see your message right away. You want to know the situation of Feng Ling's account, right? This is it.
, the data on the account is all true..."
"Remember to leave some elbows for me, and keep them with the skin on. Pure lean meat won't taste good either."
"Is this an elbow? Boss, do you need...an elbow?" Wang Pingxiu on the other end of the phone was stunned, feeling that he had encountered a huge challenge in his career.
What does the skinned elbow imply?
It is impossible for the boss to say this for no reason. He must be hinting at himself. As the saying goes, a man is like a tiger. He arrived late and was already several steps behind other colleagues. There was also a magician in his field of expertise similar to his.
.
Wang Pingxiu knew that he could not compare with Principal Peggy in terms of competitiveness.
Principal Peggy can wave her hand to make the evil cultivator disappear into ashes, but she can only be destroyed by the evil cultivator.
In order to improve his status in the heart of his boss, Wang Pingxiu has basically been absorbing knowledge non-stop this month. He finally created a new track and developed a new product, and his boss happened to discover it before he was ready to report.
This was the perfect opportunity for Wang Pingxiu to show off his talents. The right time, place and people were right, and he couldn't miss this opportunity just because a little hint didn't come out.
On the other end of the phone, Wang Pingxiu's hand holding the phone trembled slightly.
Jiang Qi was using chopsticks to decide with Wang Xinghua which elbow he wanted.
"I'm talking about this piece, not that piece!"
"I understand, boss, what you mean is that the market is a big elbow. No matter how big our appetite is, we can't eat it all at once. We have to make choices!"
"It's good to have a lot of oil and water, but it will make you greasy. Lean meat is mostly loved by people nowadays, but eating it alone is inevitably monotonous. The best part is the meat with the skin on, the fat but not greasy part. That's what we need to strive for.
The intention of customers."
Jiang Qi, who has already discussed with Wang Xinghua which piece he wants, which piece Huang Fugui wants, which piece Jiang Cha wants, and the rest belongs to Wang Xinghua:?
"What are you talking about?" Jiang Qi was dumbfounded. He was distracted for half a minute to give himself some elbow room. Why could he understand every word on the other end of the phone, but couldn't understand them all together?
understood.
"I'm eating, I was just talking to Xinghua, please continue, what happened to the account data?" Jiang Qi chose to ignore it if he didn't understand.
Wang Pingxiu on the other end of the phone was silent for a rare ten seconds, cleared his throat, and continued to say in a calm and pleasant voice: "It's like this, the account data is completely authentic, they are all active fans, and most of them are high-quality customers of the theater.
."
"Is such that……"
Huang Fugui couldn't hear Wang Pingxiu's words on the other end of the phone, so he could only ask Jiang Cha in a low voice: "What did Leader Wang say?"
Jiang Cha concluded: "When I reported my work to the emperor, I guessed wrongly what the emperor was thinking, and the emperor did not understand."
Huang Fugui:?
what?
Have you watched the live broadcast for a few months and can’t keep up with the times?
Wang Xinghua was not interested in the content of the phone call, so she went downstairs to order a bucket of white rice and mixed it with pork elbow sauce.
Wang Pingxiu's report lasted for half an hour.
During this period, Jiang Qi ate and listened, and occasionally looked at the pictures Wang Pingxiu sent via WeChat.
From the very beginning, Wang Pingxiu has focused on the middle-aged and elderly people who have relatively low consumption power and almost no voice on the Internet, but are extremely large.
This chapter is not over yet, please click on the next page to continue reading! When Wang Xinghua promoted "The Mulberry Picking Girl", she adopted a traditional approach.
"Mulberry Picking Girl" is destined not to be a big hit, not a blockbuster, and unlikely to make it out of the entertainment industry, so it will take the word-of-mouth route, find a group of professionals to support it, and become a highly rated literary film among the critical reviews, but a poor box office.
There is actually nothing wrong with this idea, but Wang Pingxiu doesn't think it works.
Wang Pingxiu thinks that word-of-mouth is useless, and making money is the right thing.
Wang Pingxiu did not think that "The Mulberry Picking Girl" was so high-spirited that it had no audience. Ordinary viewers could watch it even if they endured the first three acts, let alone those who had passed the viewing threshold. "The Mulberry Picking Girl" is a drama that has remained unchanged after hundreds of years in the world where Wang Xinghua belongs.
An enduring masterpiece that can stand the test of time. Although Wang Xinghua’s adaptation is a bit lacking, the foundation of the script is there.
If Wang Xinghua changed the 95-point original script into an 85-point script, then Feng Ling performed the 85-point script with a 100-point effect. The effect of this play is very good for theatergoers.
Good products must be put into the hands of customers.
Wang Xinghua couldn't find where the customer was, but Wang Pingxiu found it.
Wang Pingxiu first went through several days of rehearsals and determined that although young audiences in this world generally do not go to theaters, older audiences still have experience of going to theaters, and a small number of them even still have the habit of going to theaters.
In rural areas of some provinces, great performances are put on during the holidays, and the audience can be as large as they want.
However, due to their age and social status, these viewers have been missing from the Internet and news reports for many years. The public cannot hear their voices and will naturally ignore them.
After Wang Pingxiu determined the audience for "The Mulberry Picking Girl", he asked Feng Ling to record an audio clip of several tens of seconds. In order to prevent others from hearing the specific content, Wang Pingxiu deliberately chose an obscure word and did not combine it with the previous and subsequent content.
It's probably something that you can't quite understand.
Then, Wang Pingxiu got into countless group chats and pretended to be a 72-year-old old man living alone who was not very good at using mobile phones. He claimed that he had accidentally obtained this audio and thought that the opera girl in the audio sang very well and wanted to watch the whole thing.
, but I don’t know which opera actor sang in which play. I only know that the actor may be named Bai Bai, but I can’t find it at all when I search for Bai Bai. I find my children to help me but they find it troublesome and unwilling, so I seek help online.
According to the six-dimensional space theory, you can get to know any stranger through up to 6 people.
Wang Pingxiu may not know this theory, but his strategy is undoubtedly useful.
The audio went viral among the elderly.
Enthusiastic uncles and aunties called on their friends to help 72-year-old Uncle Wang, who lived alone.
Those who were listening to the opera sighed in their hearts that the girl who sang the opera was really good and had a really good voice. They also wanted to watch the complete version. They forwarded the audio to friends who were also listening to the opera and mobilized their friends to look for it together.
Those who don’t listen to the opera casually forward it to their friends who do, as if they are helping Uncle Wang, whose wife died young and whose children are unfilial.
As long as 1% of the people who click on the audio repost it, it will be quite terrifying if it spreads.
Wang Pingxiu is well versed in the principles of hunger marketing and knows that everyone's interest in this mysterious Baibai will not last long. Even if the mysterious girl in the audio sings really well, the audio is audio after all, and it is impossible to make people dream about it for a long time.
The point of forgetfulness.
The most important part of this hunger marketing is to grasp the degree of success.
Wang Pingxiu was always observing the movements of more than 400 group chats that his 19 trumpets had sneaked into. At the right time, one of Feng Ling's trumpets came out. He recorded a short rehearsal clip to let everyone see that Feng Ling was not only singing but also singing.
To be continued...