Zhao Shucheng was actually in a daze just now, thinking about his own affairs. When he heard Xie Zhiyao talk about him to Xu Hongdou, he came to his senses and said, "Old Xie, you are both traitors and thieves. You also want to be a matchmaker for me. It is definitely not a trivial matter to ask me. Tell me, what are you going to do?"

Xie Zhiyao pretended to be very aggrieved and said, "Old Zhao, how could you say that to me? I'm also considering you. Look at your handsome men and beautiful women. You are born with a couple when you walk together, and God can't stand it until you are together."

"Okay, don't compliment us. Tell me what happened. I will only give you this opportunity, and I will not give you a chance in the future."

Xie Zhiyao sighed and said, "It's not that more and more young people in the village are going out to work, and the rest are some elderly people and children. The champion just said that I have been back for so many years and have run some industries, but I just saw the money invested, but I didn't see much profit. I originally thought that I could bring my fellow villagers to get rich together and let everyone stay here, but for so many years, I haven't improved much, so I want to ask your opinion, how can we make our place better and let people working outside the country choose to come back."

Zhao Shucheng said: "Old Xie, I think you should not go to business, but to go to politics. Maybe you will be able to move China in more than ten years."

Xie Zhiyao sighed and said, "I know you think I am not only worried about my own business, but also about the affairs of the village. I think I am meddling in other people's business. But I don't regret doing this. I just want to make the village better and let all those who work outside choose to come back and make a living at home."

"When I was a child, my parents went out to work when I was very young. Later, my mother died of illness. At that time, I was wondering if they didn't go out to work but stayed in the village, would my mother not die? And at that time, I lived with my grandma, and sometimes I could even see my parents during the Chinese New Year. I didn't want the children in the village to become left-behind children like me. Only during the holidays can they get together with their parents for a few days."

Zhao Shucheng shook his head and said, "Ayao, I don't think you are meddling in other people's business, but your hammer and sticky are not as helpful to the situation in the village as you imagined. Yes, you can help the village work, you can also help the village as a tour guide, or even as a translator, but do you have to do these tasks?"

Xie Zhiyao was stunned when he heard Zhao Shucheng say this and asked, "What do you mean?"

"What I mean is very simple, that is, there is a specialty in the profession. If you really want the village to develop healthily and even get better and better in the future, you can't just fight alone, but gather the strength of the village to develop. For example, the tour guide's work can be specially designed to find a few people in the village for tour guide training, become professional tour guides, and take tourists everywhere. Of course, some tourists may like to find attractions and travel by themselves, so you already have a brochure, which can fully meet your needs."

"But there are some problems with your approach. You put the brochures in various stores and will introduce them to the customers after they arrive. Don't you think it's a bit late? You should distribute this brochure to tourists as soon as they enter the village so that they can know which places in the village are what they want to go to, thereby optimizing the travel route and improving the user experience."

"There are also the problem of translation. There are college students in your village. Even if you are a high school student, you should have no problem with some simple English conversations after a little training. In places like Wood Carving House or Tie Dye House and Embroidery House, in fact, many professional vocabulary can be easily dealt with after memorizing it, and you don't need to help translate."

After hearing this, Xie Zhiyao said worriedly: "But now the villagers..."

"You actually do these chores like this, which seems to be very helpful to the village. In fact, some of them put the cart before the horse and lost the watermelon after picking up sesame seeds. Anyone can do these jobs, but some jobs are not competent for the villagers. For example, starting a business, or planning the development of the village, etc. Ayao, do you have any plans for the future development of the village?"

"I haven't thought so much yet. I just want to make the current business bigger and better, and rely on tourism development so that all the villagers can earn more money."

Zhao Shucheng sighed and said, "Ayao, you still haven't grasped the key points. You have been an angel investor. You can't just think of those entrepreneurs telling stories, but also have plans for them. If Yunmiao Village wants to develop, it does not rely solely on a certain person, but on a whole. It is to treat Yunmiao Village as an enterprise and have a perfect development plan so that it can develop step by step, rather than treating the head with a headache and treating the foot with a sore pain."

"It is impossible to rely on farming and breeding to develop Yunmiao Village. The impact of per capita arable land and breeding on the environment is a big shackle. Therefore, in order to develop, in addition to developing the local characteristic economy, we must rely more on Erhai Lake to develop the tourism industry."

Xie Zhiyao nodded and said, "I know these too, so in addition to opening an online store to help the village sell agricultural products, I also open a Feng Xiaoyuan, just to try the B&B."

"That alone is not enough. There are actually many characteristic industries in your village, but they are not well utilized. For example, tie-dyeing workshops are doing very well now. Not only do they attend exhibitions in various places, but also sell products online, which has made good progress. However, other local specialty products have not kept up."

"For example, the wood carving workshop, Master Xie may have been a bit conservative before, but why can't you help him open an online store first? Even if he doesn't want to, you can help sell the works of other wood carving masters first, instead of putting them in the wood carving workshop to wait for the ashes to fall."

"And the wood carving workshop is like the embroidery workshop and tie-dye workshop, it can actually have greater development. For example, let Xie Heshun choose some simple patterns with local characteristics and print them directly on the wooden board, and then become a project for tourists to experience, which can completely attract many tourists."

Xie Zhiyao said with some concern: "Can you say this work? Wood carvings are different from other things. They all require experience and are quite dangerous."

Zhao Shucheng shook his head and said, "The danger is indeed a little bit, but if we have many wood carving masters who provide one-on-one tutoring, the danger will be reduced. What's more, if it is a simple wood carving painting, such as a flower or some other simple patterns, it will not be very difficult and will be easy to complete at that time. For example, many experience projects in ceramic stores can attract many tourists to experience and eventually take away their own works. The wood carving shop can also adopt this model, which can also let customers understand wood carvings and then know intangible cultural heritage products. Maybe not only take away their own works, but also buy some other things."

"In addition to the wood carving workshop, there are many local specialties, such as flower cakes, milk fans, and other local specialties, which can be experienced by customers and even taken away their works. This not only improves the stickiness of tourists, but also allows tourists to spend money to experience it, so that the villagers can make money. Hongdou should have a deep understanding of this. She learned to make flower cakes with Aunt Agui and others, but she was very happy and even sent some of the flower cakes she made to her home."

After hearing this, Xu Hongdou nodded and said, "Yes, the flower cake I made myself sent to my family, and I feel very accomplished."

Xie Zhiyao nodded and said, "I will consider what you said, are there any more?"

"Of course there is one, that is, if you really plan to rely on the tourism industry to develop the village economy, then you need to promote more and attract more tourists to come here."

Xie Zhiyao said: 'This is not a problem. The government is developing the tourism industry now, and I believe that more and more tourists will be coming.'

Zhao Shucheng shook his head and said, "What I mean is to let you do publicity and promotion yourself, rather than waiting for the government to promote you, or even waiting for other tourists coming to Dali to travel, but you take the initiative to discover potential tourists."

"I have read your current publicity. Except for some travel websites and some travel software, there are few related introductions in other places. In fact, there are few other publicity that are popular in the circle, which is not enough. Only by allowing your information to be transmitted to more people's eyes can you attract potential customers. After all, most of the people who want to travel now come for Erhai Lake and Dali, while there are not many people who are simply aimed at your Yunmiao Village, so naturally the number of tourists is unstable."

"But if you have done your publicity, then many tourists are coming to your Yunmiao Village. This will not only increase the number of tourists in Yunmiao Village, but also drive tourism near Erhai Lake. It is not waiting to eat other people's leftovers, but you take the initiative to make a pot of soup and share it with others."

"Especially, your wood carving workshops, tie dye workshops and other intangible cultural heritage products need to be promoted sufficiently, including not limited to short videos, Internet live broadcasts, etc., so that Yunmiao Village can be out of the circle and eventually welcome more customers. These customers may also come here because of curiosity, which will bring tourism revenue."
Chapter completed!