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As more and more people have experienced the Minion Internet Cafe, the business of traditional Internet cafes near university towns has plunged into abyss overnight.

Although there is still more than a week before the summer vacation is over and the fall semester starts, it stands to reason that it is the golden period for students to seize this little time and spend crazy money in Internet cafes.

However, in traditional Internet cafes near university towns, even 50% occupancy rate cannot be guaranteed.

Just the day before the Minion Internet Cafe was launched, and one month before it was launched.

The occupancy rate of every Internet cafe is over 85%, and the all-night capacity is around 45%.

Today, the attendance rate during the day has dropped below 50%, while the all-night attendance rate at night only remains at 20%.

However, similar situations only occur in areas with Minion chain Internet cafes in university towns.

In areas where there are no Minion Internet cafe chains, traditional Internet cafes still maintain a booming business.

There is a powerful predator in an area, attracting all consumers to their stores. The powerful gravity displayed by thousands of new computers makes all Internet cafes in the same area tremble.

In desperation, even though the Minion Internet Cafe chain has only been online for two days, the owners of these Internet cafes have already decided to relocate.

After hearing the decision to relocate, all the network administrators working in the Internet cafe had a look of astonishment on their faces.

"Boss, is your decision too hasty?

The university has not yet started, and our largest passenger flow has not yet arrived. If we move now, we will give up our position to others.

Even if the Minions chain Internet cafe is full every day, it only has a thousand computers. It is said that each membership card of the Minion chain Internet cafe can only be used for six hours a day. This means that spending money in this Internet cafe

It can only accommodate 4,000 guests per day.

We have several universities here, and it is impossible for all the students who go online to go to the Minions chain Internet cafe, so I suggest the boss think twice." After hearing the boss's decision, the network administrator immediately gave a different opinion.

However, just as the network manager finished speaking, the lady in charge of the bar cashier suddenly said: "If you are not good at math, don't talk nonsense. How can the Minion Internet Cafe only receive 4,000 customers a day?"

This is just a minimum number, and not everyone will log in for six hours a day.

Just like the college students who come to our Internet cafes to surf the Internet, after deducting all-nighters and weekends and holidays, it is very rare for them to surf the Internet for more than three hours at a time.

Even if the games in the Minion Internet Cafe are fun, not everyone can have six hours of membership cards.

According to my estimation, by the time the university starts, the Minion Internet Café chain's daily reception volume will reach about 8,000 to 10,000 people.

After all, this is a very new thing, and many college students are willing to get a membership card for ten yuan just to experience it." After all, we are dealing with numbers, and the young lady is more sensitive to numbers than the network administrator, so she immediately

It gives completely different data.

After listening to the young lady's words, the Internet cafe owner's face became even more ugly.

The area around the university town was originally a very profitable prime location, but now the business is indeed miserable, and it can't even compare to those Internet cafes in the urban-rural fringe area.

For the sake of his own money, the Internet cafe owner is not willing to waste the remaining summer vacation time.

Spend more money, find someone to relocate, and try to reopen the Internet cafe within three days.

In this way, you can still use this little time at the end of the summer vacation to at least earn back the cost of moving.

Even if these areas don't have as much traffic as university towns on weekdays, at least there aren't strong competitors around them.

Now, there are as many as seven or eight traditional Internet cafes around the university town.

Each store has more than 200 computers, thanks to Lenovo's computer rental service. Even the largest traditional Internet cafe has 350 computers.

Once the attendance rate of these Internet cafes is not high, especially after it is found that after college students start school, the attendance rate still cannot continue to rise.

In order to make money, it is difficult to say whether these Internet cafes will reduce prices.

Today's traditional Internet cafes cost two yuan per hour to access the Internet, and one yuan is deducted from the cost of renting a computer.

This means that the boss can only receive one yuan.

Within the scope of this yuan, electricity bills, rent, and personnel costs must be deducted, and finally the boss’s net income is the net income.

If you engage in a price war, then the part of the income you give up must be your own net income.

After all, it is impossible to reduce the rental cost of computers, the rent will not be reduced, and the electricity bill is even less likely to be reduced. The only thing that can be reduced is personnel costs.

Either choose to fire employees, or force these people to reduce their wages after discussing with them.

However, there is a high probability that wage cuts will not work, and if we expect wage cuts to ensure the profitability of Internet cafes, the small amount of money saved in wages is not as good as making money by increasing attendance and selling instant noodles, ham sausage drinks.

If everyone engages in a price war, the first drop will definitely be to RMB 1.9, and then some people will ruthlessly lower it to RMB 1.8, or even RMB 1.7.

However, this kind of price reduction cannot solve the fundamental problem. Assuming that the fees of all Internet cafes are reduced to 1.7 yuan, then in addition to not making any money, it is still not attractive enough to college students, and there is no guarantee that their peers will starve to death and enrich themselves.

Unless someone plays with his life and directly reduces the price to one and a half yuan, the income of the owner of the Internet cafe at this price is already very small.

But even so, it won't be long before other peers follow suit.

At that time, everyone will still be back on the same starting line, at least the price will not affect college students' choice of Internet cafes.

Now that we are back to the same starting point, what is the difference between the price of one and a half yuan and the price of two yuan?

This method of price war is purely thankless.

If the price really reaches 1.5 cents per hour, then the net profit you will get as the boss is probably only 30 to 40 cents.

Even if there are 200 computers, if the attendance rate cannot be improved, the income will still be miserable.

As the saying goes, if a tree is moved, it will die, but if a person is moved, it will live.

As long as you move the Internet cafe out of this area, price reductions will be impossible and attendance will still be guaranteed.

In other places, a computer can bring you at least 80 cents an hour.

And this kind of income will definitely be much higher than after the price war started.

Even if the attendance rate in other places is mediocre, relying on the high unit price, you can earn more than fighting a price war near a university town.

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For this reason, the boss really can't find any reason to stay here.

In addition, the rent near the university town is much higher than that in other places. You can save yourself a lot of money on rent alone.

“Move, we must move, and we must move immediately.

I have already spotted three houses, and as long as the price of one of them is agreed upon, we will move there immediately.” The boss’s idea of ​​moving is not just at the thinking stage, he is also looking for a suitable location and house while thinking about it.

Even if you don't decide to move in the end, at most you will just waste a little time looking at a few more houses and making some phone calls.

But once you make up your mind to move, it would be a waste to spend time looking for a house.

The network manager saw that the boss had already made up his mind, and there were some things he didn't want to say anymore.

After all, they are just workers, and the final decision on this business rests with investors.

An Internet cafe near a university town had to move out due to the emergence of the Minions chain of Internet cafes, which proves the impact of new computer systems and new games on their market.

Although this impact is only limited to the vicinity of universities, even some low-end universities and private universities have not had time to open more chain stores.

But even so, the impact on some people has been as deafening as the sound of a death knell.

Boss Liu of Lenovo Technology has almost reached a dead end.

The emergence of minion computers has disrupted the group company's finances from selling computers.

Originally, many large companies wanted to purchase in bulk, hoping that purchasing these office computers would bring modern office conditions to the company.

However, with the emergence of minion computers, even if some of these companies have already signed contracts, they have to give up such orders and contracts if they are willing to pay liquidated damages.

And these are those customers who have signed a contract. For customers who have not signed a contract, giving up will not even blink an eye.

Computer sales have obviously encountered difficulties, and ordinary consumers are holding their money and waiting.

It is not easy for everyone to make money, and no one wants their money to be wasted.

According to existing information on the Internet, the overall price of Minion computers will not be much more expensive than traditional computers.

Just like Minion's mobile phone, its performance is absolutely crushing, but when reflected in the price, it is even cheaper than the flagship models of Motorola and Nokia.

This preferential sales strategy has established the image of Minion Company in the minds of consumers across the country.

Even though it is dozens of times better than its competitors' products, it is still sold at the most conscientious price.

This makes consumers believe that the price of this computer will not be too high, and it is even vaguely cheaper than the flagship computers on the market.

With such a cost-effective product, it doesn’t hurt to wait for a while.

As a result, orders from ordinary consumers have plummeted.

The computer business of the group company mainly consists of three major parts: the first is bulk purchase by various companies, the second is purchase by ordinary consumers in the consumer market, and the third is the purchase of financial funds by public institutions.

Nowadays, unless they are in urgent need of equipment, other public institutions that meaningfully want to purchase computers have stopped purchasing them.

Although it is a national brand, the core products used by this company are all patented by foreign companies.

Now that domestic companies have made technological breakthroughs, both hardware and software are making gratifying progress. As public institutions, whether from the perspective of confidentiality or supporting their own people, they are more willing to purchase Minion computers.

What makes these public institutions even more confident is that the performance of Minion computers is powerful enough.

As the person in charge of a public institution, if you want to use financial funds to purchase a computer, you must sign your name before you can apply or get approval.

There are new products on the market that are extremely cost-effective and are about to be launched. Under such a delicate situation, the person in charge does not want to take the blame for such an unreasonable disaster.
To be continued...