Chapter 244(1/2)
244
Although Nikon provides only 28 nanometers of process level, such technical level is still a super god-like existence in 2002.
However, compared with the services provided by Nikon, Zhang Lu is more inclined to purchase European companies' 22-nanometer production lines.
Although the 22-nanometer production line is only slightly ahead, the desire for clearance shown by the other company is far beyond Nikon's current attitude.
For ordinary consumers, what they know about Nikon is just a company that sells digital cameras.
This is a stereotype and is difficult to change in a short period of time.
In addition, Nikon is not a flower planter, so everyone’s understanding of it is naturally superficial.
Although Nikon also sells various lithography machines to the world, Nikon's most-selling products in the lithography machine business are 180 nanometers and 90 nanometers equipment.
Even in 2022, the best-selling product of all the lithography machines sold by Nikon is still 90-nanometer equipment.
For most ordinary consumers who don’t understand the lithography machine industry, it feels like the equipment there is like an old antique from the last century.
Even though 90-nanometer chips are common in the first few years of this century, even chips that are five years behind in consumers' senses make people feel very stuck.
Most of this feeling of being cultivated comes from Android phones, and only a small part comes from the graphics card field of personal computers.
Most Android phones, especially those before 2018, will feel very lagging after almost two years of use.
However, this kind of lag cannot be reversed, and there is no second way except to eliminate and replace new machines.
Over time, it leaves a very stereotyped impression on consumers.
That is, as time goes by, the latest software and games must be equipped with the latest hardware system, otherwise neither software nor games will run smoothly.
For personal computer players, the same is true of their feelings!
A graphics card produced five years ago was called a flagship model even in that era.
Five years later, when running the best game in the world, the graphics card will be overloaded instantly.
The game cannot turn on the highest special effects, let alone the highest picture quality.
It is precisely because of the superposition of these two feelings that every consumer can feel that a batch of mobile phones or computer hardware must be replaced in two to three years.
However, on the other side of the chip industry, even the chips produced in the 1980s still operate in many industries in society.
These chips run very stably and show enough performance to meet their industry.
Even if it is a very important factory production line link, as well as CNC machine tools.
Many devices still use semiconductor hardware from the late 1980s to early 1990s.
In addition to ancient factory equipment, many modern toy ornaments display price tags, and the chips used on them are also very ancient.
It is precisely because of the ancient times of these chips that they also mean that these chips are not cheap enough.
These cheap chips just serve large-scale applications.
It is precisely because society needs such cheap equipment, as long as these equipment can operate normally and meet the performance indicators of the equipment.
A chip from the 1980s is a chip from the 2020s.
Both chips can meet customer needs, but the price can be thousands of times different.
Considering the problem from an economic perspective, it is obvious that purchasing such ancient equipment has more advantages.
In certain environments that most people cannot perceive, such ancient chips operate stably in their positions.
It is precisely because of the large-scale demand that Nikon is far behind the times’s lithography machines that can sell so hotly.
For Nikon, they also hope to have a place in the high-end chip manufacturing industry.
However, since it was jointly suppressed by the Western world, the semiconductor industry of Neon Kingdom has no longer been as powerful as it used to be.
Nintendo Games, the Nintendo Games alone, could drive half of the production capacity of the Neon Country semiconductor industry.
From small one electronic component to large one assembled business of the entire gaming machine.
Nintendo used his own strength to carry the peninsula real estate industry of Neon Kingdom on its shoulders and crushed his world peers.
It is precisely because of Nintendo's success that Neon Kingdom is very eager to make such a model a relay.
However, Nintendo's story is just a flash in the pan.
As Neon Kingdom did not achieve any results in the Internet era, Nintendo eventually turned from a favorite of the times to a marginalized alien.
To this day, Nintendo has not completed the global layout of family entertainment.
I originally hoped to rely on the game console system and cooperate with the TV to make the living room an entertainment center for home.
However, peers like Nintendo and Microsoft have spent tens of billions of dollars to get the results they want.
This is a typical strategic mistake, and this strategic mistake can ruin the future of a company.
Fortunately, such a strategic mistake did not happen to Nikon, but external pressure and joint suppression from the West ultimately forced Nikon to successfully fall from the front-line team in the field of lithography machines to become a marginal figure in the second-line team.
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Over the past 20 years, Nikon has been eager to return to the leading position in semiconductor manufacturing.
But they also knew that the world would not give them a second chance.
I thought the company would continue to survive day by day in such an atmosphere, and could only sell those lithography machines that were lagging behind the times to survive.
However, who would have thought that there was a company that wanted Nikon to help them build a 28-nanometer production line.
For Nikon today, this is not as simple as a production line.
This is an excellent opportunity to show your strength to the world.
If this production line can be successfully built and put into production smoothly.
Then this is an excellent advertisement, enough to attract other potential customers around the world, and put the original attention of other companies on Nikon's logo intentionally or unintentionally.
This is more like a military-industrial enterprise. After successfully building a fighter jet, I urgently hope that this fighter jet can achieve certain results on the battlefield.
If you have achieved tangible results on the battlefield, then this will definitely be the best advertisement for this fighter.
In addition to advertising, if this business can be completed, for now Nikon, it can match the performance of their chip department in ten years.
After all, the other party proposed a commercial cooperation, even the dust-free workshop of the chip production line was purchased.
Such cooperation is simply a chance to rebirth given by God to Nikon.
If Nikon's strength can be perfectly demonstrated in this cooperation, then he will definitely receive a steady stream of orders in the future.
The company's chip department will no longer expect 90-nanometer and 45-nanometer lithography machines to drive performance.
After all, the markets of 90 nanometers and 45 nanometers are approaching saturation.
With ninety-nanometer chips, there are fewer and fewer applications.
Even though the concept of the Internet of Things has been proposed worldwide, all goods are connected to the Internet and everything is on the nodes of the network.
Even so, there are fewer and fewer opportunities to give 90-nanometer chips.
More smart devices and more IoT devices are gradually tending to use chips below 32 nanometers.
Because of this, Nikon also understands that its business will one day stagnate.
If the market cannot be opened up in the field of high-end optical technology, the company's chip department is destined to be eliminated by the market.
At this moment, the order delivered by Zhang Lu was described as a bottle of water in the desert, and it was not an exaggeration to have a small boat in the sea.
Both sides, to be precise, Nikon showed great enthusiasm unilaterally.
But they didn't know that Zhang Lu still hoped to get a 22-nanometer production line in his heart.
“Our Nikon company can provide customers with a full range of services and even provide financial services like buying a car.
Provide loans to customers and guarantees that they are quite low interest." Zhang Lu never expected that he was just using Nikon to stimulate European companies, and Nikon wanted to provide himself with very low prices in his talks with him
loan.
This is not a production line for purchasing chips, it is like buying a car from a car manufacturer in Neon Country.
Automobile manufacturers provide themselves with financial services, and as buyers, they only need to repay installment loans every month.
Thinking of this, Zhang Lu suddenly felt that the 28-nanometer technology of Neon Country is also quite cute.
Zhang Lu quickly asked the other party what kind of loan he was willing to provide to himself.
When Zhang Lu asked this, he thought of the high-speed rail in Neon Country.
In a certain area in Asia, Neon Country once competed with Huahuajia for the construction of high-speed rail.
In the end, Neon Country snatched the business of building a new high-speed rail for a certain country from the Zhuanhua family with an infinite low-interest loan that was close to zero.
Zhang Lu never expected that Nikon would be willing to provide such services to himself.
Is this apology for not buying it? Or is it apology for not buying it?
When did Nikon perform so poorly?
Zhang Lu vaguely remembers that after the camera went wrong, Nikon seemed to be very satisfied when fulfilling the compensation responsibility...
Thinking of the camera problem and the subsequent claims, Zhang Lu suddenly found that his brain was a little confused.
To be continued...