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Chapter 173 Publicity and Distribution(1/2)

173

Listening to the songs in the headphones, Su An still agrees with them.

After all, I have preconceived ideas and always think that the original singer may be better.

But the gap between the two sides is very small, so small that it can be ignored.

If this album is released and heard by people for the first time, then it will form a first preconceived concept for people in this time and space.

In the future, even if the original singer was covered, everyone might not feel that the singing of another woman is more interesting.

"It's not bad, far beyond my imagination.

I have reason to believe that this album will be a big hit once it is interviewed.

However, you may not be popular now, so you will launch it rashly..." In this era when the Internet has just started, it takes a long time to buffer a song on demand online.

It is indeed difficult for a newcomer who has no popularity to achieve dazzling achievements in a short period of time.

If it was the era of the Internet explosion, even if it was an unheard of newcomer.

As long as the record company is willing to spend money, buy all the hot search lists you can buy.

At least in one day, tens of millions or even hundreds of millions of people can remember this name.

And the new album brought by this new singer may also be listened to by tens of millions of people.

As for whether the listening of these tens of millions of people can be realized into real real money, although there are certain risks, at least in theory can be achieved.

But in this era, although there is an Internet, it is not as convenient as it is in later generations.

Moreover, in the music circle, the right to speak is also in the list released by the media.

For a record company, if you want to launch a newcomer, the first thing you need to do is to make him famous.

This popularity is that it frequently shows its face at concerts of other singers under the company.

After all, this is the company's own platform. Through the way senior brothers and sisters lead newcomers, more people can realize the existence of these newcomers.

Through these famous stars, we also introduced them to the media that we often cooperate with. We hope that these people can bring up the names of newcomers in the company when publishing articles.

At this time, it is often a great opportunity for those reporters to receive red envelopes.

Li Yan heard that Su An was worried that her reputation was not enough, and it was very likely that a classic album would not be sold in the best time. It should be worthy of its quantity.

After the album is on the market for more than two months, the piracy industry will follow.

Once you are targeted by these pirated copies, all corners that cannot be reached by the genuine version will be eaten by the pirated copies.

Celebrities in the entertainment industry, especially those singers.

Almost everyone has experienced the same experience.

That is, fans are holding pirated albums and asking for autographs from stars.

For fans, they can't tell whether it's genuine or pirated.

Sometimes the pirated packaging is more fancy than the genuine one, and it is extremely difficult to distinguish ordinary consumers.

Even if the singer himself knows that this is a pirated copy, he can only sign his name with tears in his eyes.

After all, fans who are willing to spend money are potential consumers of their future concerts.

At this moment, it is obviously not wise to lose your temper for a pirated CD that has inherited the facts.

Especially this kind of pirated version cannot be controlled at all, and the sales volume of pirated versions is much larger than the sales volume of genuine albums.

However, it is precisely because of these pirated copies that many consumers have heard their idol songs at a very small price.

Record companies also know in their hearts that the consumer groups who buy albums are generally young people.

These people often have no purchasing power, and it is rare to be willing to spend money with this limited purchasing power.

If the record company is very confident about its artists, it will not care whether these people buy pirated versions.

After these people graduated from college and started working, they had time to harvest their wallets.

For a singer who debuted, there will be two years to transition from the first album to the first solo concert.

Take two years to precipitate the fans and then evaluate whether they can fill a large stadium.

In this era, no record company will be confident. Singers just became popular and couldn't wait to hold concerts to make money.

Although during the past two years, singers will also participate in concerts of all sizes to hone their experience.

However, while honing experience, you either attend the concert of your senior brothers and sisters and make a surprise appearance as a singer.

Or they would hold a platter concert with other newcomers in the company.

The scale of this kind of platter concert is very small, far less than that of a large-scale solo concert by a popular singer.

After the newcomers launched have a certain fan base.

Especially through the sales of the album, we can see how many fans are willing to pay for the singer.

Only after a stable foundation can a large-scale solo concert of tens of thousands of people be held.

Such concerts are generally opened in first-tier cities because the population base of first-tier cities is large enough.

After a successful experience, record companies will carefully continue to pilot projects in second-tier cities.

If you can still achieve box office success in second-tier cities and sell more than 80% of the high-priced tickets in the concert, this is a phased success.

Once a singer can get box office in both first-tier and second-tier cities.

Then what follows is a national tour, similar to 32 concerts nationwide.

Although Li Yan now has works that have been recognized by everyone, it is still a tough battle to gather popularity in a short period of time.

“The company is already preparing various publicity for me.

Moreover, the publicity channels and scale far exceed the general standards of newcomers.

In addition to our mainland, any areas that can be reached in Chinese have corresponding publicity.

The company hopes to build me into the next Stefanie Sun, which will sweep the entire Chinese music scene in a short period of time.

My agent said that the company plans to invest 35 million yuan in unconditional promotion and promotion expenses in me for this.

And I also heard that even companies of our size are.

When a newcomer released his first album, it was already difficult for the company to give 5 million unconditional promotions." When Li Yan said this, she felt a little proud.

Li Yan didn't say some words because it would seem too arrogant.

In the company, singers who have signed contracts to release films are the so-called old singers.

Among them, some people release the second and third albums.

The promotional and distribution fees I can apply for with the company are not even half of what I have this time.

This means that he, a pure newcomer, crushed those senior brothers and sisters.

Only the top-level company can have more than yourself.

However, even the company's number one brother and one sister can get promotional and distribution fees in the Chinese music field.

At this time, Su An's mother heard Li Yan's words for tens of millions.

He turned around curiously and asked, "Are you not afraid of losing money if your company spends so much money?"

Because it was written by his son, Su An's mother was also paying attention to the conversation between the two in the back row.

When I heard the songs written by my son, I might have to be invested 35 million yuan in advertising for promotion, as Su An’s parents, I was of course extremely happy.

But no matter how happy you are, you still have some worries.

Although the money is not my own, I always feel unsure. After all, the song written by my son will be promoted for 35 million yuan, which is something I never thought about.

"Auntie, don't worry.

That's right, there are prerequisites when a company invests advertising expenses.

When the company feels that you have enough money for the company, you will agree to a singer to make his personal album.

If the album is finished, it is suddenly discovered that the singer will be difficult to bring economic benefits during this period.

Or maybe something happened to the singer, which eventually led to rumors.

Then this album will not be available again, and the cost of making this album will become a loss.

In addition to this risk, that is, can the album be sold well after it is released?

Take the newcomers in our company as an example, even the more outstanding newcomers.

The first phase of publicity and distribution fee that can be obtained is only 5 million.

If the album sales can reach 300,000 copies, the company may continue to allocate the advertising costs for the second issue.

If the advertising fee of 5 million yuan is spent and even 300,000 yuan cannot be sold, the company will stop investing in the second phase." Li Yan gave a simple explanation to Su An's mother.

After all, record companies are commercial companies, not purely cultural companies.

Such companies are for profit, not for charity companies established to promote a certain culture.
To be continued...
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