Now Chrysler has only Lei Weidong's path. If it fails again, Chrysler will completely lose the mainland market.

As a businessman, Lee Iacocca knew how huge the mainland market was. If he really lost it, he would have no choice but to step down and get out of Chrysler.

If you don't want to step down, you must take over the orders from Lei Weidong and use another way to enter the mainland market.

"Mr. Iacocca, you're welcome."

Lei Weidong smiled and led Li Iacocca and his party to his office, asked his secretary to bring coffee and fruit, and chatted enthusiastically.

After chatting for a while, after everyone else left and only Lei Weidong, Hua Yihan and Lee Iacocca were left in the room, Lee Iacocca couldn't bear it anymore and directly entered the topic,

"Lei, I heard that you want to invest in a modern and good automobile factory."

"Yes!" Lei Weidong nodded and said, "The land has been applied for, and water, electricity and factory planning are in progress. If it is soon, the purchase of the production line will be started after the year."

"Chrysler Automobile Company has a modern automatic production line with a standard production capacity of 120,000 vehicles. At full capacity, the annual production capacity will exceed 160,000 vehicles. I wonder if you are interested."

"160,000 units, sounds like it, is it the Dodge sedan assembly line? With all due respect, this production line is too backward. Not only compared with the production line cooperated by Volkswagen and FAW, it is also behind the times compared with Poussin."

Lei Weidong shook his head and said, "I have money. I don't care if I spend tens of millions or 100 million more. The key is that the production line must be advanced. Even if it cannot be the best in the world, it must be in line with the mainstream. Otherwise, how can I compete with the public?"

.

"Compete with the masses!"

Lei Weidong's words made Lee Iacocca silent for a while. He chewed and made up his mind, "Mr. Lei, I think you have misunderstood. Our Chrysler company is one of the three major automobile companies in the United States.

With an annual output of more than two million cars, how can it be possible that there is only one assembly line for Dodge sedans? What I want to introduce to you is the most advanced production line of our Chrysler company that has just been put into production.

Compared with Dodge sedans, this production line has much higher technological content and higher degree of automation. If you are interested, I can arrange for you and Ms. Hua Yihan to go to Chrysler for an on-site inspection. Take a look and you will know what I am talking about.

True or false.”

----------

Just before Lei Weidong negotiated with Lee Iacocca.

A man who looked to be in his thirties walked into the door of the National Trademark Office.

"Sir, what can I do for you?" Seeing that the person was wearing a suit and tie, he looked like a successful person. The registrar did not dare to neglect and asked enthusiastically.

"I want to register two trademark names." The visitor looked at the registrar and said.

"Registered trademarks, two." The registrar nodded and asked, "What name do you want to register? What category?"

Let alone the 1980s or the 1990s, Chinese people didn’t have much idea about trademarks, otherwise there wouldn’t have been incidents where a brand that had not changed for decades would suddenly be sued for infringement.

Of course, even if we don't pay attention to it, it doesn't mean that we don't have it. Especially with the opening up, Hong Kong, Taiwan and foreigners entering the mainland, the number of people who pay attention to trademarks continues to increase.

Although the proportion is small compared to the population, considering the huge population base of the Chinese people, there are still a lot of people. At least people from the Trademark Office come to register trademarks every day, so the registrar is not surprised and treats the visitors as ordinary customers.

"Car categories, as for the trademarks, one is called Mercedes-Benz and the other is called BMW." The visitor said.

"Car category, are you sure it is a car category?" The registrar was stunned when he heard this, looked at the visitor and said, "According to the law, registration of automobile category trademarks must be for enterprises, and individuals are not allowed."

"Of course I know it's not allowed for individuals. This is the name of our company, XX Automobile Manufacturing Co., Ltd." The visitor didn't talk nonsense to the registrar.

Just take out the registration information of the company you just received, the company's authorization letter, your work permit and ID card, and place them in front of the registrar.

"Is it okay to have these? How about I call your leader?"

"Call, no, no need."

Looking at the company information and authorization letter in front of him, the registrar shook his head and said, "However, according to the regulations, we have to verify it. You also know that this thing may be fake. It won't take too long. We can just call to verify it."

Already."

"Check it, yes. I'd like to ask if these two names have been registered before." The middle-aged man asked.

"No, absolutely not." The registrar recalled it carefully and said in a positive tone.

Mercedes-Benz and BMW, which became famous in later generations, were not called these two names at first.

The full name of BMW is BMW, and the full name of Mercedes-Benz is Merz.

In the Xiangjiang and Haojiang areas, the Chinese name of Mercedes-Benz is Pingzhi, while in Wanwan it is called Mercedes-Benz.

The luxury cars Mercedes-Benz and Mercedes-Benz in Hong Kong movies are actually Mercedes-Benz, and they have different names in the two places.

As for BMW!

The Chinese names of BMW in Xiangjiang and Wanwan are the same as BMW in the Mainland, but this name was given later. It was originally called Bayer.

This is a direct transliteration of the English name of BMW.

However, with the development of the economy, the demand for buying imported cars has greatly increased.

Some businessmen in Xiangjiang saw this business opportunity. In 1989, a gentleman from Xiangjiang decided to distribute "Bail" cars in the mainland. At that time, BMW's Asian headquarters was in Singapore.

This gentleman’s wife is a Singaporean, and their family has a close relationship with BMW Asia Headquarters. In this way, they successfully obtained the exclusive agency rights for BMW to operate in the mainland.

On March 14, 1989, BMW's exclusive agent in China, BMW Maria Automotive (China) Co., Ltd., was established and registered the word "BMW" as a trademark.

Because the name BMW makes people sound more noble than Bayer, the mainland stopped using the name Bayer in 1992 and started calling it BMW, which is still used today.

After switching to BMW, it immediately became popular in the domestic market, and the quality and brand effect are very well understood.

In addition to BMW, the same is true for Mercedes-Benz.

European Mercedes-Benz is not called Mercedes-Benz. The full transliterated name should be Mercedes-Benz. The reason why it is called Mercedes-Benz is that it was a new trademark registered later.

Because the names BMW and BMW are deeply rooted in the hearts of Chinese people, and both the names BMW and Mercedes-Benz are catchy, much better than Mercedes-Benz and Bayer.

So later, not only in the mainland, but also in many areas in Wanwan and Xiangjiang, everyone also called Mercedes-Benz and BMW.

After confirming that there were no problems with the company information and that the names BMW and Mercedes-Benz had not yet been registered, the middle-aged man obtained the registration information.
Chapter completed!