268 Silverstone War
Zhang Yifei expressed his psychological expectations. This price should be considered a sky-high price from the perspective of domestic "stars". However, for the sponsorship fee of F1 drivers, it is definitely the lowest level.
Because even if it is the most incompetent sponsor driver, the endorsement and sponsorship fees you get will start at least several million US dollars, which is basically the F1 threshold standard.
And Zhang Yifei has absolute confidence that it can make Huaxia Petrochemical feel that the money is worth. The advertising effect on the global scale is not easy to buy for just one million US dollars.
"Young man, you're so confident."
Tang Qiang looked at Zhang Yifei and said this with a playful smile. He had no intention of ridicule. This was his true thought.
Because Zhang Yifei's bargaining is not the kind of person who just wants to get more money and raise the share, but the young man in front of him, he really thinks he is worth the price.
"If you don't have confidence, you can't become an F1 driver."
Zhang Yifei also smiled and replied, "A top driver's confidence is the foundation, and he doesn't even have the confidence to be worth millions of dollars. Is he embarrassed to enter the money-burning paddock of F1?
"But your current achievements have not given Huaxia Petrochemical enough confidence. Can you understand this?"
Tang Qiang didn't want to smite the confidence of the young man in front of him, but that's the case. Before he entered the f1 paddock and truly achieved results, he was not qualified to get a million-dollar endorsement.
"If I can achieve results in the F1 paddock, the driver's endorsement fee may be more than one million dollars, right?"
Zhang Yifei also replied in a tit-for-tat way, believing that Tang Qiang can become the vice president of Huaxia Petrochemical's subsidiary, there is absolutely no problem with his business vision.
If Zhang Yifei can achieve results in the F1 paddock, he does not need the level of top drivers. As long as he can win the sub-station championship, he will enter the mid-to-high-level level of the F1 drivers.
With his role as a Chinese driver and with such a huge domestic market support behind it, it can be foreseen that his future influence will be amazing.
Think about Liu Xiang and Yao Ming in later generations, you will know that they are also athletes who have made breakthroughs in their respective fields, and eventually became national superstars.
Because the country needs such top athletes to spread influence and export culture in the world. Similarly, the general public also needs an idol worthy of worship. If a Chinese driver can conquer the F1 track, it will definitely cause a phenomenal sensation.
After all, it is no exaggeration to say that F1's current influence and commercial value in the world are far from comparable to 100-meter hurdles, and even the NBA is slightly inferior.
Because f1 sports represents the peak of the current automobile industry and is also the jewel in the crown of racing sports. Moreover, f1 drivers also represent the group of people in this world who control the most precise speed and limits.
Even professionalization, f1 has reached the extreme of current human races. It can be seen from a simple tyre change of the station to change the tires, how meticulous professional division of labor and teamwork is needed to become a time unit in seconds.
It can be said that the F1 event is the representative of current human technology, courage and team spirit!
It is precisely because of the influence and commercial value of the F1 event worldwide that Zhang Yifei is destined to become a more popular superstar than Liu Xiang and Yao Ming. Moreover, like Yao Ming, Zhang Yifei participated in foreign events, so the endorsement fee cannot be calculated in RMB.
So one million US dollars is really not much for an F1 driver like Zhang Yifei. If it weren't for the fact that the other party was a Chinese company and now he was looking for himself to endorse, it would have a bit of a timely help, otherwise Zhang Yifei's asking price would double.
In response to Zhang Yifei's responsive question, Tang Qiang did not deny it because he knew that Zhang Yifei's asking price was not high.
However, this is the first time Huaxia Petrochemical Group has participated in the F1 sponsorship, and has no clear understanding of many quotations. Therefore, their endorsement fee budget for Zhang Yifei is not high, and it is completely determined according to domestic star standards.
"800,000 US dollars a year, this is the limit I can promise."
Tang Qiang finally stated his bottom line price, and even if it costs 800,000 US dollars a year, it still needs to be submitted to the negotiation team for approval. You should know that the budget limit of the spokesperson of Huaxia Petrochemical before was only 500,000 US dollars.
To be honest, this number is still a little different from Zhang Yifei's psychological bottom line. However, the other party is willing to sign once a year, and Zhang Yifei needs money to maintain the vacuum period before sponsorship.
So he didn't hesitate much and nodded and replied: "I can accept it, but I need to sign a spokesperson agreement as soon as possible."
After this race is completed, Renault Racing will be overhauled, and the track engine needs to be replaced directly, which will be a considerable cost. Zhang Yifei made a rough budget and the cost of post-race repairs may be between 50,000 and 100,000 US dollars, and the fluctuation range depends on the number of parts to be replaced.
Moreover, Junko Takeda and the others have officially resigned, and Zhang Yifei will bear their salary this month. Based on the education and ability of the two of them, according to the salary standards of currently developed countries in Europe, they will receive at least 5,000 US dollars per month, which may be more than 10,000 US dollars.
As for Cosell, professor at the Berlin University of Technology, PhD in aerodynamics, and member of the McLaren Strategy Group, it is fine to just give out a monthly salary of tens of thousands. In other words, no matter how hard Zhang Yifei is "stingy", he will never be able to pay Cosell less than 10,000 US dollars.
Even if it is not counted as Ah Hu and Zhi Ge, Zhang Yifei will have to spend at least 20,000 US dollars in terms of salary. You should know that Zhang Yifei is now fully at home, but only 600,000 to 700,000 yuan, and he still has to bear the food, clothing, housing and transportation of the team members. The financial pressure is really great.
"Now the commercial negotiations between Huaxia Petrochemical and F1 Co., Ltd. have reached a critical period. If nothing unexpected happens, the naming and sponsorship agreement will be reached in the next few days."
"At that time, we will hold a press conference to announce that we will become the sponsor of the F1 China Grand Prix. At the same time, we will also announce the driver's spokesperson plan at the press conference. So after all preparations, we should be able to complete the signing within half a month."
Zhang Yifei knows the efficiency of state-owned enterprises at some point. After reviewing them layer by layer, he can complete the endorsement plan within half a month, which is already considered to be a good speed.
So he didn't ask too much and agreed directly: "No problem, I look forward to good news from President Tang."
"Then I wish us a happy cooperation in advance."
“Happy cooperation.”
...
After Zhang Yifei and Tang Qiang reached a preliminary oral agreement, he left Huaxia Petrochemical Building and prepared to return to the hotel where he stayed with He Lang.
After walking out of the building, He Lang looked at Zhang Yifei and said in an apology.
"Yifei, I didn't expect Huaxia Petrochemical's offer to be so low, otherwise I wouldn't have considered them."
He Lang was a professional driver training in Citroen, England, and he is quite familiar with the amount required for F1 advertising sponsorship.
He introduced Zhang Yifei with pure kindness, but he didn't expect that Huaxia Petrochemical's offer was so low.
In He Lang's opinion, the reason why Zhang Yifei agreed so "ready" must have his own relationship.
After all, it was his own way to tie the bridge, so Zhang Yifei couldn't refuse, so he had to accept this "basic salary" endorsement fee.
Seeing He Lang showing a little bit of self-blame, Zhang Yifei was a little amused. At least it was $800,000, which was a little less, but at least it could help him overcome the shortage of funds.
For Zhang Yifei now, it is a happy thing to be able to easily get an endorsement contract of 800,000 US dollars. What is He Lang guilty and sorry for?
Tang Qiang said nothing wrong, that is, before he achieved results, sponsors and advertisers would choose to hesitate. Maybe after a while, he could achieve some results on the F1 track, and the endorsement fee would at least double.
But the problem is that there is still half a year before the F1 event next year. Will you drink the northwest wind during this period?
"Fortunately, I can accept it. I need this money very much now, thank you."
"Are you short of money? If you lack it, I can lend you."
He Lang did not investigate Zhang Yifei's background information like Huaxia Petrochemical, so he did not know that Toyota canceled its sponsorship. After all, Toyota did not make a big publicity.
"No, I'll get my heart, and then again, didn't the 800,000 US dollars come just now?
Zhang Yifei replied with a smile, but he could hold on for half a month.
After chatting for a few words, I called a car to go back to the hotel. It was almost nine o'clock in the evening.
He Ziling and Lin Wei'an did not sleep, but were waiting for He Lang and Zhang Yifei and the others to come back.
Zhang Yifei said about the sponsorship, but it was just a general overview. After all, the sponsorship of Huaxia Petrochemical still requires unanimous agreement from the negotiation team. Although it can be said that it is almost certain to win, as long as they have some commercial vision, they will understand the benefits of this sponsorship.
But after all, there is nothing certain, so it was too early to boast that Haikou was not Zhang Yifei's character.
That night, Zhang Yifei stayed in the London hotel to rest. The next morning, he and He Ziling said goodbye to He Lang and returned to Northampton.
Because there are only two days left before the start of the Silverstone Circuit, Zhang Yifei needs to hurry up. Moreover, Zhang Yifei has not recorded the track analysis chart given by Kossel. If he wants to make a real mistake, he can imagine how the German old man will get angry!
When she returned to Northampton, Zhang Yifei told Junko Takeda about the sponsorship, and she would be fully responsible for the negotiation and signing of the contract at that time.
After all, it is impossible for the Prost team to give a position as a team manager, so Junko Takeda's future career will be Zhang Yifei's assistant and may also have to serve as an agent. In addition, Junko Takeda was originally from Toyota's public relations department, so these things are perfect for her.
Chapter completed!