Author: Linjiang Xian

At the beginning of the war with QQ, just like the previous Yibei battle with Taobao, no one was optimistic about QQ. After all, the parent company behind the two sides has a huge gap in strength, and the gap is even bigger than that of Yibei and Alibaba.

Although Lu Yiming is the richest man in Asia, the richest man in the world is standing opposite him.

Adding to the BUFF of admiring foreign countries, it can be said that QQ is naturally at a disadvantage.

Not to mention that Microsoft was at its peak from 2004 to 2008.

At this time, the mobile Internet was not popular yet, and mobile phones were still in the era of feature phones and 2G networks.

All netizens who want to browse the web pages online basically log in on the PC side.

Microsoft is the absolute overlord of the PC era. By monopolizing the market share of operating software, it reaches the top and sees all the mountains.

As for the market value gap, it is even more desperate.

By 1999, Microsoft's market value had exceeded US$600 billion, making it the world's highest listed company with market value.

Yixun Technology, the parent company behind QQ, has just been listed on the Hong Kong stock market, and its total market value is only 10 billion Hong Kong dollars, and the size gap between the two sides is nearly 500 times.

Now that it is entering 2004, Microsoft, which has stagnated its business development due to the Internet cold wave, has finally begun to pay attention to the development of overseas markets, including Xia Guo.

As an instant messaging software, MSN is Microsoft's pioneering force to open up the Xia Guo market.

Everyone believes that MSN will not spend much effort to defeat QQ and win the instant messaging market of Xia Guo.

After all, without any publicity and localization support from Microsoft MSN, the instant messaging market share has already accounted for 10.87%. Although it is still far from QQ's 77.8% share, it is already the second largest instant messaging software in Xia.

Moreover, the business potential of MSN's 10.87% of users is far beyond QQ's 77.8%!

You should know that in Xiaguo in 2004, there were about 20 million business people among netizens, and MSN accounted for 10.75 million of these users, significantly more than half of them, which is more than Tencent’s 9.5 million people.

What’s even more serious is that in the business circle at this time, QQ is a very low thing in most people’s eyes, because the widest group of people using QQ is still young people who are hiding in major Internet cafes.

Even in many companies, employees are prohibited from using QQ during working hours.

In the eyes of many bosses, QQ is a tool for chatting and chatting.

Compared with the fancy QQ, MSN's famous family background and business temperament are obviously more suitable for business people. Therefore, industry insiders are optimistic about MSN's occupation of Xia Guo's instant messaging market and believe that Microsoft is determined to win. Even if it cannot directly crush QQ with lightning speed, it will inevitably make QQ difficult to resist. After persistence and struggle, it will get a chance to take a breath and stay in a corner.

However, things are always so unexpected. With one sensual operation after another, QQ is becoming more and more popular and more users.

Although many people come to steal vegetables and are ordinary people who have just come into contact with the Internet, the number of users is indeed increasing, and there is no way to deny this.

There is a scale effect for social software. The more people are used, the more people will be attracted. Because everyone uses this, you will have no way to contact others without using it.

On the contrary, if there are fewer and fewer users, the user churn will be faster and faster. If your contacts don’t use this, then it doesn’t make any sense for you to use it.

This is the case with QQ and MSN now. Don’t think who is using QQ, anyway, more and more people use QQ, and you can’t contact him without using QQ.

As for MSN, no matter how high-end or business you are, your contacts and customers are all on QQ. Who do you use MSN to contact?

In the QQ group, Zhou Hongyi, who had already defected to Yahoo, spoke more and more presumptuously, saying: "Mr. Lu is not good at martial arts, and he actually launches a sneak attack."

Brother Ma also complained: "First, the breakpoint continues, and then the QQ Farm. I can't stand any of these two killers. Let alone the two come together. It seems that the richest man Lu has been planning for a long time. Didn't he hear that he and Bill Gates are good friends and good brothers, so good that they wear pairs of pants? Why are they so cruel to start?"

During this period, Brother Ma was very concerned about this matter, and at the same time he also put himself in the scene, thinking about how he would face the siege of MSN if QQ was still in his hands. The conclusion came to the conclusion that there was no way. MSN was coming in a fierce manner, and both the brand and tone were much higher than QQ. This high-end image was something QQ could not catch up with.

The result is that QQ does not face it head-on at all, and continues to launch new functions, which is technically different from MSN. Then use such a simple game as QQ Farm to attract new users crazily.

Now, if you look at the monthly active users' data, MSN doesn't even have a fraction of QQ.

The more I studied it, the more shocked Brother Xiao Ma felt. He was so impressed by Lu Yiming's problem-solving ideas.

Zhou Hongyi said: "Hehe, it's said that there is no father or son on the battlefield. No matter how good the rich Lu relationship with Bill Gates is, it's a personal relationship. I'm afraid that even my own father will not be beaten to death, let alone just friends?"

However, at this moment, Lu Yiming quietly bubbling: "@Zhou Hongyi, Mr. Zhou, you are a little floating recently. Do you think I can't lift the knife?"

When Zhou Hongyi saw Lu Yiming blowing up, she hurriedly said, "Mr. Lu, let's take the knife down and let me tell you an important information. Yahoo and Microsoft have just reached a milestone agreement. The two parties agreed that Yahootong and MSN will achieve mutual communication between users."

Lu Yiming suddenly received this news and felt a little surprised. He recalled carefully in his mind that there was no news of Microsoft and Yahoo cooperating on MSN. He immediately understood that it must be QQ that brought huge pressure to MSN, which prompted them to cooperate.

But then Lu Yiming felt something was wrong, because in the original history, QQ also hung up MSN and finally drove MSN out of Xia Guo's market. I haven't heard of any cooperation between Microsoft and Yahoo in this regard.

Lu Yiming couldn't help but mutter: Damn, is it targeting me?

Many bigwigs in the group who are themselves in the Internet circle were also shocked by this news.

Microsoft and Yahoo are going to join forces?

This means that both sides are expected to form the world's largest instant messaging community, jointly occupying 44% of the global market share, and covering more than 275 million people!

What should QQ deal with it?

The number of domestic netizens is only over 80 million now, and the consumption capacity of these 80 million netizens is probably not even one percent of that of American netizens, so the business potential of both sides is incomparable.

"@Zhou Hongyi, is this news true?"

"Why didn't I hear any news about this? If they really join forces, it would be a problem."

"QQ is currently mainly focusing on China, and they join forces, and the market is the entire Western world. We can't compare with the user scale."

"Not many computers in China now have them, and their consumption power is even more inconsistent with the West."

After everyone's analysis, many people think that although QQ can temporarily suppress MSN, in the long run, MSN will definitely be more powerful than QQ. Even if QQ can gain the upper hand in the Xiaguo market, looking at the entire international market, QQ is difficult to match the MSN.

Then, Zhou Hongyi released another big news: "Mr. Lu, Mr. Luo Chuan and Mr. Luo of MSN have already spoken, saying that as long as the security performance is guaranteed, MSN is willing to communicate with more Internet social software, including Yixun."

This news once again brought a little capitalist shock to the group.

Jackma shouted, "Damn, this is awesome. As long as there are enough prefixes, you will have the final right to interpret it, right?"

"What he said is indeed as arrogant as ever in Europe and the United States. Now QQ has the upper hand, and QQ needs to ensure safety before communication is communicated? Who do he think he is? Mr. Lu is almost the same."

Lu Yiming naturally saw through the language trap in this sentence at a glance, and immediately gave a happy expression to pound the floor to express his ridicule, and then said, "What kind of mutual communication is the incorporation, right? They don't urinate and follow their own virtues? They also ask me to ensure safety, I'm gonna be! Yixun Technology is relatively hard, we would rather accept failure than surrender. What's more, what if Yahoo and Microsoft join forces? In social software, they are all stinky brothers, and they are not enough for me to hit with one hand."

As soon as Lu Yiming said this, everyone felt speechless.

Although everyone knows that Lu Yiming likes to praise Haikou and has outstanding abilities, this statement is still too shocking.

Are you not sure what Yahoo and Microsoft are?

Not enough for your hand?

Do you think you are the Buddha of Tathagata?

Seeing that Lu Yiming refused to submit, Zhou Hongyi immediately threw out another important news. He directly @ Jack Ma: "Old Ma, come out and say something."

Jack Ma, who had originally dived and ate melons and made soy sauce, saw Zhou Hongyi directly @ him, and he was helpless and said, "What am I doing? I have nothing to say?"

Lu Yiming joked: "@Jackma, you guy with thick eyebrows and big eyes has also rebelled?"

Jackma quickly said, "I'm not, I don't, don't talk nonsense."

However, Zhou Hongyi seemed to have no intention of letting him go at all, and said directly: "Stop pretending, have you also received an invitation from MSN to ask you to join the 'Anti-QQ Alliance'?"

As soon as the news came out, there were questions in the group.

"?"

"?"

“???”

"A word comes true?"

"Jackma, you're pretty awesome."

"Damn it, I didn't expect that Lao Ma, you are hiding quite deeply. Are you planning to stab the richest man in Lu back?"

Even Lu Yiming slowly shot a "?".

Jack Ma suddenly panicked and quickly defended: "Don't talk nonsense, what kind of back pricks are not back pricks? The surname Zhou, I will tell you, don't provoke discord and destroy the deep friendship between me and the richest man Lu."

Then, he @Lu Yiming again: "Don't think too much. I just knew about this. I haven't had time to tell you."

However, Zhou Hongyi was merciless and continued to expose him and said, "I think you are still busy with internal discussions and have not had time to measure gains and losses and make decisions, right?"

Obviously, many of the so-called personal relationships between business tycoons are also plastic friendships.

As long as the benefits are great, backstabs or something is not a big deal.

After being stabbed by Zhou Hongyi one after another, Jack Ma felt very tired and was too lazy to explain anything. He directly accepted his fate and said, "Okay, what you said is what you said."

Lu Yiming didn't think Jack Ma had any betrayal or not. After all, shopping malls are like battlefields, and everyone is selling them. The world is bustling for profit and the world is bustling for profit. As long as the profit is big enough, everything can be sold.

Isn't anyone really thinking that there is pure friendship in this world, right?

No way?

No way?

Although he didn't have any special feelings about Jack Ma's backstab, Lu Yiming still attached great importance to MSN's formation of the "Anti-QQ Alliance". And seeing Zhou Hongyi's fearless attitude, the alliance was probably formed.

Although Zhou Hongyi and Lu Yiming have many cooperations, in fact, Zhou Hongyi’s bottom line is really not satisfactory. He can do anything like back-stinging old teammates or selling friends for honor.

For example, in order to promote his antivirus software, he went everywhere to release drugs...

Lu Yiming searched on the computer and saw that MSN launched its own Chinese website.

Not only that, Luo Chuan also bids various channels on the website to the public through contract management. With the reputation of MSN, he naturally quickly attracted many well-known partners, including 9 large websites including CIDI.com, Maopu.com, Lianzhong, and English Village.

Jackma's Taobao naturally received an invitation, which was what Zhou Hongyi said just now.
To be continued...