Chapter 739 Occupy the cultural highland! 【Ask monthly ticket】(2/2)
At the turn of the century, it was probably the era when public knowledge was most rampant. However, due to the underdeveloped Internet and backward means of communication, relying on some small magazines could not have much impact.
But after the Internet developed in later generations, the impact was even greater.
So essentially, Lu Yiming feels the same things that Zhang Shuting said.
Zhang Shuting quickly smiled and said: "It's good to understand, it's good to understand."
Then, he looked at Song Meiyun and asked, "Teacher Song, what is going on? Why did Dean Liu and Mr. Lu have a quarrel?"
Song Meiyun quickly told Zhang Shuting the whole story.
To put it simply, this matter is actually nothing. Liu Yanhua also created a play, applied for funding at the school, and wanted to get more money, so she wanted to use her power to cut off Song Meiyun's project.
Lu Yiming said: "Hanfu and classical culture are the national quintessence of our Xia Kingdom and should be carried forward and promoted."
Zhang Shuting nodded in agreement.
Lin Yuzhen sighed: "It would be such a pity if Teacher Song's program was cancelled."
Lu Yiming thought for a while and said to Zhang Shuting: "Principal Zhang, look at this, how about I cooperate with Teacher Song to create a brand? I can provide performance venues and financial support, and Teacher Song can put this play into production. Just like
"Turandot" and "Snow Wolf Lake" in foreign countries can be toured in Yiming Plaza under my name, and I can also have people contact theaters in various places. The play can also be made into a film."
In the era when Lu Yiming lived, there were many such cases, especially those related to traditional culture, which were very popular. Lu Yiming almost without thinking, directly formulated a development plan for Song Meiyun's program.
Song Meiyun was stunned for a while after hearing this. After all, she herself had never thought of going so far.
Lin Yuzhen was very happy when she saw Lu Yiming take action, and said: "Teacher Song, with Lu Yiming's help, your play will definitely be fine."
"Lu Yiming? The richest man in Lu?"
When Song Meiyun heard the name, her eyes suddenly widened.
No wonder he was so wealthy when he opened his mouth and immediately wanted to spend money on branding operations.
No wonder Zhang Shuting was so polite when he saw Lu Yiming.
Song Meiyun thought that Lu Yiming was a kid from a big shot's family, so Zhang Shuting was so polite.
It turns out to be Lu Yiming, the richest man in Asia.
Then everything makes sense.
In the final analysis, this "Civilization" program was ill-fated because the input-output ratio was too low.
Nowadays, everything is centered on economic construction. Culture and inheritance are ignored. As long as it does not make money, everything can be cut.
Are you telling me about culture?
Where does the culture come from if you can’t even eat well? Are you kidding me?
Culture is just a pastime after eating and drinking.
What kind of culture is there when you are hungry?
But now that someone is throwing money at it, everything will be fine.
What does it rely on to survive for thousands of years?
It depends on culture.
So, how can a cultural person talk about money?
How vulgar!
When Zhang Shuting saw Lu Yiming saying that he wanted to cooperate with the play, he was immediately overjoyed.
Lu Yiming’s investment myth is being circulated everywhere in domestic university circles.
Needless to say, Furi University, Lu Yiming’s alma mater, invested in many projects.
CSJTU also has a graphene project.
Moreover, Lu Yiming's investment was not like others', and he invested hundreds of millions in it at every turn.
Who wouldn’t be jealous after seeing this?
These universities in China are all racking their brains to make some noise and attract Lu Yiming to invest.
Zhang Shuting also didn’t expect that Zhongchuan University was deliberately planting flowers that would not bloom, but unintentionally planting willows to create shade. After thinking about it for so long, he didn’t know what could attract Lu Yiming. In the blink of an eye, a stage play program was attracted by Lu Yiming.
.
"Mr. Lu, is what you said true? Do you really intend to invest in this project?"
Lu Yiming nodded slightly and said: "Of course, if we don't occupy the cultural high ground, it will be occupied by others. If we don't occupy the position of public opinion, we will be suppressed and beaten by others. This is not something measured by money. I plan to set up a
The fund specializes in discovering, supporting, and operating the inheritance and development of traditional culture."
Before his rebirth, Lu Yiming was so distressed that he shed tears when he saw that many traditional projects were slowly dying out because they were not making money and no one would pass them on. But at that time, it was a problem for him to have enough to eat, so he was naturally powerless to deal with these things.
But now, he has the ability to do these things.
Lu Yiming has a vigorous and resolute character. Now that he has thought of this, he will take action immediately.
That afternoon, he called Li Yiwen and asked him to contact the Future Fund and use 100 million as principal to establish a future cultural industry creative incubation base, specializing in exploring traditional culture for funding, protection, and industrialization operations.
In the time and space where Lu Yiming lived before his rebirth, the combination of traditional cultural industries and national trends was already done relatively well. By then, if that set is directly transferred over, many projects will actually be able to survive.
In the past, the aroma of wine was not afraid of the depth of the alley, but with the development of the times and the abundance of materials, the aroma of wine was also afraid of the depth of the alley. Publicity and promotion have become the things that determine success or failure.
After all, that has been the aesthetic taste of our ancestors for thousands of years. It’s not that we don’t like it anymore, but we just don’t know about it at all. So we must first let everyone know that there is such a thing before we can talk about what follows.
Later, he contacted the person in charge of Minghua Entertainment Company and requested that "Civilization" be made into a documentary film and promoted in theaters.
Not only that, Lu Yiming also called Yiming Plaza to ask them to prepare for the nationwide Yiming Plaza tour of the "Civilization" stage play.
After this operation, Song Meiyun was stunned.
"Mr. Lu, this..."
Lu Yiming smiled slightly and said: "Teacher Song, there is no need to say anything. If we don't keep the things passed down by our ancestors, we will be unworthy of our descendants. Come on."
Chapter completed!