Chapter 644 Okay, this is very American

Author: Linjiangxian

Chapter 644 Okay, this is very American

Looking at Ji Longfen's lonely back as he left sadly, Yu Jiayi was curious: "Mr. Lu, what Mr. Ji just said was very good. Are you really not optimistic about APEX Company at all?"

Lu Yiming said: "If there had not been the emergence of the Internet, I might still be interested in the operating model of APEX. Unfortunately, it cannot keep up with the times. No matter how beautiful and wonderful ideas are, they will eventually be ignored by the times.

disuse."

Yu Jiayi didn't quite understand this sentence because she couldn't understand the Internet either, but after following Lu Yiming and witnessing too many incredible miracles, she had no doubts about any of Lu Yiming's decisions.

She felt that there must be something wrong with the company that Lu Yiming was unwilling to invest in.

Lu Yiming then said: "Okay, don't think so much, just eat it quickly. If you can't finish it, pack it up and take it home."

Fans of Ji Long, who failed to raise funds from Lu Yiming, soon became entangled in lawsuits and were even arrested on charges of fraud.

After all, the identity of the Caihong Group that was cheated is not ordinary, and the amount involved is as high as more than 4 billion. You can imagine what will happen to Ji Long fans who cannot get the money.

Lu Yiming had known about this matter, but he only expressed regret.

Ji Longfen's gameplay was too bold, and he did not adjust his strategy in time after completing the first step. He continued with risky methods, and even blindly optimistic about expanding the scale, which led to today's disaster.

To be honest, this is quite a pity. When Ji Longfen started his business, he was broke and adopted a radical strategy in order to accumulate the first pot of gold as soon as possible. If he can continue to work steadily in the future, he will use his talents to create a

It is not difficult to establish a foreign trade enterprise across the Pacific Ocean.

But it's too late to say this now.

Having offended Changhong, it was already difficult for him to regain his freedom.

Originally, this matter had nothing to do with Lu Yiming, but one day, he suddenly received an unexpected phone call.

"Uncle Shi?"

The caller turned out to be the general!

Ever since I became a housewife, my current life has been very leisurely. I just drink tea and play cards every day, or travel around, and I am as happy as a god. Now, their family is on vacation in the United States.

Then he said with a smile: "Xiao Ming, I didn't disturb you, did I?"

Lu Yiming didn't know why Shi Jiang called suddenly. He thought something had happened to Shi Qingxue, so he quickly asked: "No, is something wrong?"

Only then did he say, "No, Xiaoxue is fine. What I want to tell you is about APEX."

"APEX?"

Lu Yiming felt relieved when he heard that Shi Qingxue was fine. But when he heard that Shi Qingxue mentioned APEX, Lu Yiming felt a little confused: "Wasn't Ji Longfen arrested? Is there anything else?"

Cai Jiang said: "I asked around here, and I'm afraid the fact that APEX is under anti-dumping investigation has something to do with you."

When Lu Yiming heard this, he immediately became depressed: "What does it have to do with me? I didn't let anyone do it."

The general said: "I know you didn't do it, but you probably know the person who did it."

After hearing what Cai Jiang said, Lu Yiming became really interested and asked, "Who is it?"

Cai Jiang said: "The two main driving forces behind this incident are Bernie Hull and Epstein, who just successfully ran for state assembly."

"them?"

Lu Yiming thought about it for a moment and suddenly understood.

It is estimated that these two people were involved in the profit chain of the TV resale trade, so they killed APEX, a "peer" who was stealing business.

Okay, this is very American.

Lu Yiming couldn't help but let out a long breath and said with emotion: "Ji Longfen is quite courageous, but it's a pity that the rules of the game in the United States are still too unfamiliar, and his business model is very problematic."

Cai Jiang was also deeply touched and said: "As far as I know, Ji Longfen is quite capable. The APEX company under his leadership is unwilling to spend money on advertising, but is willing to hire a large number of local Americans as company employees."

Key positions. These people are familiar with the American market and are crucial to opening up sales channels. Jilong fans often give them annual salaries of up to three to four hundred thousand US dollars, as well as sales commissions, so the sales team is very motivated."

Lu Yiming analyzed: "It is true, but there is a problem with Ji Longfen's operating ideas. According to his idea, he is probably planning to follow Wal-Mart's low-price route, first use price wars to expand market share, gain the right to speak, and then go public for financing.

set."

For some reason, Lu Yiming remembered the same routine one night more than ten years later.

The cost and risk are also borne by the seller, and it is also a low-price route. It does not make money by selling goods, but plans to go to the stock market to harvest leeks with beautiful operating data.

It's a pity that the success of Moxixi depends on the popularization of mobile Internet and the smooth logistics system. APEX obviously does not have these conditions.

If you are half a step ahead, you are a genius; if you are one step ahead, you can only be used as a match to burn yourself and warm others.

There is no doubt that Ji Longfan is such a person. His idea is right, but the hardware conditions are not enough, so he burned himself to death in the money-burning stage.

After listening to Lu Yiming's analysis, Li Yiwen was shocked and blurted out: "Damn it, how else can I do business?"

In his opinion, business is simply buying and selling. How could he have imagined such a saucy trick? It was a bit unbelievable for a while.

There is no doubt that his business thinking can no longer keep up with this era.

Therefore, the failure of talented generals is actually inevitable.

Lu Yiming said: "Once the conditions are right in the future, someone will definitely play such a trick. Human nature is such that it cannot be stopped. How much money can you make by selling products? Cutting leeks is the way to go."

Both Some Xixi and Ruixing Coffee play this way. Once the Internet and stock finance are combined, it is like a chemical reaction occurs, and many incredible ways to make money will emerge.

As long as the rules of the game don't change, this kind of thing is bound to happen.

Color TV Export Association, regular meeting.

As soon as Lu Yiming walked into the conference room, he saw Li Dongsheng, Chen Weirong and Huang Hongsheng chatting happily, and asked: "Hey, what are you talking about? Are you so happy?"

The three of them turned around and saw Lu Yiming and quickly said hello.

"Good morning, Mr. Lu."

"Mr. Lu, you're here."

"We are talking about the Rainbow Group. This time, that Ni Runfeng probably won't be able to eat the mutton, and he is also making a fuss. Haha."

Chen Weirong was well-informed and said enthusiastically: "Lao Ni was fired once before due to problems such as hoarding picture tubes and frustrated listing plans. He came back in February this year and resumed his position as the group's CEO. As a result, only half a year later, APEX was released.

At this time, I’m sure I won’t be able to take my seat, and we’ll have to wait and see if I’ll end up in jail.”

Lu Yiming also heard about this matter.

In February 2001, Ni Runfeng came back as president of Caihong Group. He then vigorously promoted the cooperation between Caihong Group and APEX to introduce Caihong color TVs into the American market. Caihong was responsible for the production of color TVs and exported them from China to the United States.

The brand name of APEX is sold through large supermarket chains in the United States represented by Wal-Mart.

The sales payment is transferred to the account of the intermediary agency through Wal-Mart, and then distributed between Rainbow Group and APEX.

If this model can be executed properly, there will be no problem.

The problem is that APEX relies on burning money to grow, and APEX has no money of its own. The company has almost no important assets. It only has a warehouse in the eastern suburbs of Los Angeles, and all the color TVs and other goods in the warehouse are bought on credit.

.

So APEX can grow and develop and give huge commissions on sales, but whose money is it burning?

It can only be payment from the supplier.

If the supplier can continue to supply goods and continue to use subsequent sales to make up for the previous shortfall, then this money-burning model can continue to play, but once it cannot continue, APEX will collapse immediately.

Therefore, as soon as the anti-dumping penalties are imposed, APEX is immediately in danger, just because Ji Longfen and other APEX executives are walking a tightrope and cannot withstand any risks and setbacks.

At this point, Caihong Group is destined to not be able to get back the payment for the goods, and it will also suffer from the huge business of Caihong Group. If it were an ordinary private company, the 4 billion working capital would become bad debts, and it would probably go bankrupt.

Chen Weirong said enviously: "I heard that Rainbow Group has received a loan of 3 billion from the Agricultural Bank of China and has successfully renewed its life. It can be said that it has stabilized its position."

For ordinary people, things like banks have always been just the icing on the cake and not adding insult to injury. It is impossible to provide help in times of need. I don’t know how many companies can recover just a little bit, but because of bank cards

The funds suddenly disappeared.

But Rainbow Group has a special status. Even though it suddenly lost four billion, the bank still had to send money to extend its life.

Lu Yiming said: "There is no other way. If you don't save it, you have to save it. Rainbow Group will definitely not go bankrupt if it goes bankrupt. There are so many employees and the families behind them who are waiting for support. Once it goes bankrupt, the consequences will be disastrous."

Huang Hongsheng talked about another news: "I heard that Ni Runfeng proposed a new strategy in order to stabilize other directors in the group, intending to bet on the technical route of plasma screens. He is currently negotiating with several island companies.

If this thing is successful, it is estimated that he can continue to struggle in the company. Otherwise, the loss of 4 billion is enough for him to drink a pot."

When Li Dongsheng heard this, his eyes widened: "Damn, is this person crazy?"

Lu Yiming was also speechless.

It seems that what is supposed to come will eventually come.

Huang Hongsheng shrugged, spread his hands, and said: "Who knows, I guess he is planning to take advantage of the island country."

On the technical route of displays, except for the island countries that are still adhering to the plasma route, other companies around the world are more optimistic about liquid crystal.

After all, plasma is good for everything, but it's too expensive.

The various performance indicators of LCDs are poor, but LCDs are cheap and have sufficient functions. As long as you are not mentally ill, you will know what to choose.

It's just that people in the island country like to gamble on the fortune of the country, always thinking of relying on stud to make a comeback.

Lu Yiming thought of plasma screens and hydrogen energy vehicles. In the next few decades, the island country will play a good hand with bad cards. It will lose money every time it makes a bet. It can only be said that it is impossible to do anything.
To be continued...