Compared with the war of words between the two sides, Ctrip and Homein's efforts in offline advertising are the real battle of fire and smoke.

Both parties are strengthening their publicity, especially targeting young people with strong receptivity. After all, as companies that specialize in providing online travel services, the main user groups of both Ctrip and Homeinns are highly overlapped with Xia Guo's computer user group.

Compared with Ji Qi, Liang Jianzhang and others who were fighting fiercely, the life of Lu Yiming, the "mastermind behind the scenes", seemed much more leisurely and contented.

Furi University.

Shi Qingxue and Wu Mengmeng have recently become obsessed with mountaineering. As their gold medal boyfriends, Lu Yiming and Wang Dazhuang are naturally drawn into it.

On Saturday, several people were clamoring to go mountain climbing. Lu Yiming thought that he had not been close to nature for a long time, and it would be good to take this opportunity to go out and do some activities, so he called Li Quanwang, Gu Zhiruo and Cao Jingwen.

Go to climb Sheshan Mountain.

Sheshan is one hundred meters above sea level. If you put it anywhere else, it would be an insult to the mountain to call it a mountain. It is just a small mound when it reaches the sky. But in Zhonghai, it is already one of the highest mountains in nature.

.

The scenery in the mountains is good, and the most important thing is that there are many small western-style buildings with a history of several decades, which are classics that combine nature and humanity.

When everyone climbed to the top of the mountain, Lu Yiming said: "The air in the mountains is really fresh, and I feel much more relaxed when I come here."

Li Quanwang said: "In our school, there are also many students who like to go out together on Saturdays and Sundays and climb mountains together. This is how many boys and girls find their significant other."

Lu Yiming is someone who has been there, so he naturally understands this mentality, and immediately said: "Nowadays, the pace of life is getting faster and faster, and the pressure of study and work is getting bigger and bigger, so the younger people in big cities, the more they want to escape.

Thoughts of the Iron Jungle.”

This is not only about the present, but also about the future.

In fact, Lu Yiming had been a travel companion for a while in his previous life, so he understood that the idea of ​​temporarily escaping from the hustle and bustle of a big city was mainly to vent all the pressure accumulated in his heart.

I can't live without it, but deep down in my heart I want to escape. In the end, I can only choose to use mountain climbing or traveling to exchange for a short-term peace deep in my heart.

After all, life goes on. The holidays are over and people have to go back to work.

"The motherland has a land area of ​​9.6 million square kilometers, great rivers and mountains, countless scenic spots and historic sites, and there are too many places worth visiting. However, most ordinary people are still ignorant about travel and often encounter

All kinds of rip-offs and scams have led to frequent chaos in the domestic tourism market, with dragons and snakes mixed up, which has really given many tourists a very bad travel experience."

Lu Yiming had a sudden idea and said: "Hey, do you think we can create a variety show to teach people how to avoid the minefields they may encounter when traveling, and at the same time promote the convenience of Home Inns?

Hotel project.”

Li Quanwang complained: "Do you want to be so awesome? Are you still thinking about business when you go hiking and traveling?"

Wang Dazhuang echoed from the side: "I think this is a good idea, and it would be interesting to do it. The key is that it can also promote Home Inn. Didn't you say before that Home Inn would build and sign a number of express hotels in scenic spots?"

Wu Mengmeng said excitedly: "I think it's okay. This show will definitely be very interesting after it is produced. We have never been to many scenic spots, so we can see how others go."

In fact, this is the same nature as the travel bloggers of later generations, but we are still in the 2G network era and do not support Internet video data transmission at all. The current portals do not even have a single picture, and the homepage is densely packed with

Hyperlink.

Therefore, there is no need to think about opening a video website or live broadcast. It will not be possible until the 3G network matures and becomes commercially available in 2008. This is not something that Lu Yiming can change alone. So if Lu Yiming wants to do it now, he can only do TV programs.

.

After returning home, Lu Yiming called Ji Qi and told him this idea.

Ji Qi was very pleasantly surprised after hearing this, and praised repeatedly: "Wonderful, this kind of publicity method is worth trying. If the program becomes popular, it will not only promote our Homeinn brand image, but also maybe the production cost can be recovered."

Lu Yiming said: "Now that we have decided to do it, we will work hard to make the program a high-quality one. Don't be too pretentious, causing the quality of the program to fall short of expectations."

Ji Qi completely agreed and said: "Home Inns can allocate 10 million in production funds. If it is not enough, we can continue to increase it at any time. At that time, we will find a TV station to cooperate and sponsor a program."

Lu Yiming said: "Yes, this kind of thing is all kinds of high-end things, such as aerial shots and so on. Anyway, you can do it as awesome as you like. If you want people to watch the show, you will have to do it right away.

I have the urge to leave as soon as I say it. It would be better to invite a few celebrities as guests and let them be tourists to have fun for the audience."

Ji Qi laughed loudly: "If this happens, won't the guest rooms in our hotel be fully booked? I have to contact the hotels around the scenic spot quickly to talk about signing contracts and cooperation."

I have had a high fever since yesterday and my eyes are congested. Even after taking medicine, I feel like my eyes are going to explode.
Chapter completed!