Chapter 613 Is this all Ctrip?

Author: Linjiangxian

Chapter 613 Is this all Ctrip?

Facing reporters who were inquisitive, Lu Yiming did not hesitate to comment on him, but responded directly: "Xia Guo's economy is developing, but the business model of our existing travel agencies is still stuck in the past, and it is difficult to satisfy

The market demand has changed and the services provided are not in place. And in my opinion, the tourism industry has "very big room for imagination". I'm afraid.

I'm afraid you don't know yet, but in 2000, the scale of tourism in our country of Xia has reached 317.532 billion yuan. Tourism is already the second largest expenditure of ordinary people, even higher than cars. With the advent of the information age,

Internet technology will greatly change the way we all travel. What is market saturation? In my opinion, the fun has just begun."

Another reporter asked: "I heard that Mr. Lu wanted to invest in Ctrip before, but was rejected, so out of anger, you poached Mr. Ji and invested 30 million to let him establish Homeinn. Is this what you think of Ctrip?

Revenge?"

Lu Yiming said with a righteous face: "Why don't you retaliate? Am I such a stingy person? In business, I just think Mr. Ji's business plan is very good, so I will invest money in this project.

There will be absolutely no personal grudges involved."

However, the more upright Lu Yiming was, the more unbelievable these reporters became.

After all, you just asked to take a stake in Ctrip. After being rejected, you immediately poached the founder of Ctrip. You told me not to have any personal grudges?

Although he said that, the reporters below had already begun to refine keywords and formulate news.

What's not mixed with any personal grudges? How can we write breaking news if you don't mix any personal grudges?

Therefore, there must be grudges!

Some journalists with rich imaginations have already begun to fill up their minds with hundreds of thousands of words of drama about love and hatred.

After the press conference, Lu Yiming didn't think much about it. He felt that he was such a frank and honest person, and he was simply a role model for capitalists. He didn't disdain those who were secretive and hesitant. Hey, he just wanted to stand out as an aboveboard person!

As a result, when I read the newspaper the next morning, I was almost angry to death because of the content in the newspaper.

""Lu's richest man was angry and launched an army, spending 30 million just for revenge""

""One word from the richest man, the four gentlemen of Ctrip parted ways""

""Rejecting Lu's richest man, Ctrip got burned""

"..."

Lu Yiming couldn't help but cursed: "I'm sorry, do these media people still have any moral integrity? Every day, they are almost writing me as the kind of villain who will kill the whole family if they disagree. I have that

Are you being petty?"

Shi Qingxue teased: "You are very petty to begin with. I remember when I was a freshman in high school, Lu Yiping borrowed ten yuan from you and forgot to pay it back. You remembered this for a whole semester."

"Good guy, you are trying to destroy me, right? It depends on my family."

Lu Yiming picked up Shi Qingxue and walked towards the bedroom.

Shi Qingxue screamed: "Ah, I don't dare anymore, please spare me. There are still classes this morning."

"..."

In the car heading to school, Lu Yiming sat in the back seat, thinking about how to kill Ctrip.

It’s not because of personal grudges. Who has grudges against whom these days?

What Lu Yiming wants is just to swallow up Ctrip's business. For a company with a market value of 23 billion US dollars, it is impossible not to be tempted.

Although today's Ctrip has acquired the Beijing Modern Express Hotel Reservation Center, it is still far away from transforming into the complete entity it later became, and it is not invulnerable.

Xia State began to implement the Golden Week system in 1999, and domestic tourism has shown an explosive growth trend. This shows that the online travel industry is a complete sunrise industry.

If you leave such a large amount of real money and don't earn it, then you are just mentally ill.

Anyway, the major shareholders behind Ctrip are almost all foreign-funded enterprises. Instead of making the money easier for foreigners, it would be better for them to pocket it without having to deal with it.

The true establishment of Ctrip's position in the market actually benefited from two key industry mergers and acquisitions.

In 2000, Ctrip used hotel reservations as its entry point and acquired the Beijing Modern Express Reservation Center, which was the largest telephone reservation center in China. Ctrip became the largest hotel distributor in the country, and its business revenue also increased.

The next year it rose to over 90%, and with this, the company turned around in one fell swoop.

The second key merger and acquisition occurred in 2002, and the target was Coastal Airlines Agency, the largest individual passenger ticketing center in Beijing.

It was this merger that reshaped Ctrip and embarked on a path of rapid development.

Now that American Express has been captured, if you want to attack Ctrip, you can only intercept the Coastal Airlines agency.

When he arrived at school, Lu Yiming called Ji Qi: "Hey, Old Ji, how is the company preparing now?"

Ji Qi said: "We are looking for someone to form a team."

Lu Yiming smiled and said: "Starting your own business is a positive thing. On my way to school just now, I thought of something. As an investor, it's not too much for me to give you a suggestion, right?"

Ji Qi frowned and said, "Mr. Lu, didn't you promise me before that you would not directly interfere with the company's operation and management?"

As the saying goes, once bitten by a snake, you will be afraid of well ropes for ten years, and you will be afraid of well ropes for ten years. Just now, someone from Ctrip took advantage of you. Now Lu Yiming started to point fingers again. Ji Qi's heart really felt like there were ten thousand snakes.

The mud horses galloped past.

Lu Yiming said: "I'm not ordering you to do anything, I'm just making a suggestion. It's up to you whether to adopt it or not."

After hearing what Lu Yiming said, Ji Qi was helpless and said, "Okay, you can tell me."

Lu Yiming said: "I was thinking, didn't we talk about opening a hotel chain before and then developing an online booking service?"

Ji Qi said: "Yes, what's the problem?"

Lu Yiming said: "No problem, the key problem is that in our service industry, the service cannot be single. People from other places see our guest rooms, how do they come after booking a room? We have to solve this part for others. You

Let’s see if we can find someone to connect with airlines, railways, passenger transport, etc., and start a ticket booking business?”

Hearing what Lu Yiming said, Ji Qi's eyes suddenly lit up and he praised: "Mr. Lu's suggestion is great. Why didn't I think of this? When guests book a room on our website, they can also give them their train tickets."

After buying it, wouldn’t it be that if there is a need in the future, the first one that comes to mind will be our Home Inn?”

Lu Yiming smiled and said: "Yes, essentially we are the tertiary industry, which is the service industry. The service industry has to serve the guests well. Regarding ticketing, I also checked it on the way here.

According to some information, a coastal aviation agency is currently looking for someone to take over the business. Go and talk to them. If you can negotiate, it will be a joint venture."

Ji Qi has actually paid attention to Coastal Airlines Agency, but he has not yet thought about a unified nationwide air ticket booking service. The main reason is that the investment is not small and the risk is high.

But there is no doubt that if it succeeds, Homeinns will be able to gain a firm foothold in the industry immediately!

"No problem, I'll go talk today!"

Originally, he did not expect a "layman" like Lu Yiming to say anything constructive, but to Ji Qi's surprise, the suggestions given by Lu Yiming were very practical!

Ji Qi is a passionate and enterprising entrepreneur. After receiving investment from Lu Yiming, he immediately started his business layout non-stop.

Homeinns Hotel Management Co., Ltd. was officially established on March 1, 2001, with plans to develop economic chain hotel projects in China and formulate a business model based on the characteristics of the Xiaguo Hotel industry.

Subsequently, "Home Inn" was used as the brand name, focusing on the development of hotels with 3 stars or less into chain franchise stores of its own brand, and franchising was regarded as the core of the business model.

Two weeks later, the renovation project of the first Home Inn hotel in East China, Zhonghai Century Park, started, which also marked that the Home Inn hotel chain has made "directly-operated stores" the focus of brand development.

After negotiations and using the funds in Lu Yiming's hands, Ji Qi successfully took over the Coastal Aviation Agency and began to lay out express hotels.

Ji Qi's attack speed was so fast that Ctrip had no time to react.

At Ctrip's headquarters, in the CEO's office, where there would always be heated debates whenever major events happened, there was total silence at this time.

Shen Nanpeng left his job as an executive at Deutsche Bank, and Liang Jianzhang also gave up his responsibility as the consulting director of Oracle's Xia region. Both of them appeared in the company, looking at the information in their hands with solemn expressions.

Just a few days ago, Ji Qi, as the president of Home Inns, flew directly to Beijing to formally establish a joint venture with the Capital Tourism Group, named "Home Inns Hotel Chain", and established "Home Inns" as the core brand.

The four original "Jianguo Inn" chain stores under the Beijing Tourism Group were rebranded as "Home Inns", becoming the first batch of directly-operated hotels by the Home Inn chain.

Just at 7 o'clock this morning, another news came from Beijing that the number of Homeinn hotel chain stores reached 20!

The speed with which Ji Qi attacked the city was simply dizzying. This move was about to defeat the slow. In fact, it had already beaten Ctrip to the point where it couldn't find its way back.

Shen Nanpeng put down the photocopied information in his hand, pinched his eyebrows, and said with a sad face: "Quick, too fast, it's only April, but in just fifty days, Lao Ji has already tied us.

All the hard work over the past two years.”

Fan Min glanced at Shen Nanpeng and couldn't help complaining: "I remember that Lao Ji discussed this express hotel project with us, but it was just an immature idea at the time. I didn't expect him to perfect the project details so quickly.

, If we hadn’t forced him away in the first place, we wouldn’t have to be so passive now.”

Fan Min still had complaints about Shen Nanpeng, mainly because he was not happy with the tactics he used to force Ji Qi to give up his position as CEO by relying on his relationship with investors.

You know, when the four of them started their business together, they made an agreement. Shen Nanpeng was responsible for financing and finance, Liang Jianzhang was responsible for technology, Ji Qi was responsible for management, and Fan Min was responsible for formulating the company's rules and regulations and personnel appointments.

As a result, in 2000, just after Ctrip had overcome the crisis and completed its third round of financing, Shen Nanpeng and Liang Jianzhang teamed up to force the Ctrip to give up the CEO position.

Ji Qi didn't pay much attention to this matter at the time, but unexpectedly, the hidden dangers that had been planted at the beginning led to today's parting of ways.

Shen Nanpeng also had some regrets, but he still defended himself and said: "Can you blame me? When Ctrip's business was on the right track, the shortcomings of management became increasingly prominent. I admit that Lao Ji has many ideas and his pioneering ability is also very good. He is strong, but his management skills are really not very good."

Liang Jianzhang also spoke for Shen Nanpeng: "At first, we only asked the company to set up a joint CEO, and I and Lao Ji will serve as joint CEOs. Later, Lao Ji gave up the position of CEO for the benefit of the company. This is not surprising. It’s on Lao Shen’s head, Lao Fan.”

Like all friends who start a business together, there can be no conflicts or quarrels among the four gentlemen of Ctrip.

However, Shen Nanpeng still felt that he had been wronged and complained: "Although Lao Ji gave up his position as CEO, isn't he still the president of Ctrip? I don't want things to get to this point."

Fan Min actually secretly despised the two people's excuses.
To be continued...