When Su Yunwei heard Lu Yiming calling her aunt so naturally and silkily, she naturally rolled her eyes. However, at the time of the big event, Su Yunwei did not bother with Lu Yiming about these minor issues with the title, but said to Su Yunjin very seriously.

:"sister,

Lu Yiming is right. As the saying goes, the reputation of Jinbei and Silverbei is not as good as that of ordinary people. If the reputation of Shijinji is ruined, then any product launched by Shijinji will be boycotted. By then, the company will be in difficulty and bankruptcy will be inevitable.

matter."

Seeing that each of them was getting more serious than the other, Su Yunjin changed her expression: "No way?"

She has always felt that those who purify themselves will purify themselves. The truth is not what Xu Fuji said at all. Even if Xu Fuji spread rumors, "rumors will stop at the wise". This is the essence of traditional culture.

The result is good now, whether it is from Lu Yiming or Su Yunwei, each one is said to be more serious than the last.

Su Yun sighed slightly: "I've seen this kind of thing a lot on Wall Street. Many companies don't pay attention to it when they are slandered and slandered. They only think about crisis public relations when there are problems. But by that time, the company's image has already changed.

Once it plummets, even crisis public relations can't restore the image, and the final outcome is bankruptcy. What's the saying? A thousand-mile dike is destroyed by an anthill."

Not to mention Su Yunjin, a "newcomer" in the business world, even Shi Caijiang, a "veteran" with long experience in business, frowned upon hearing this.

Because the term public relations crisis is still too unfamiliar to China at the moment.

After all, the current domestic business world is still in chaos and chaos, and there is no time to develop a perfect business theory and management system.

The reckless heroes who stand out from the competition all rely on their courage to fight and find opportunities. To put it bluntly, they are opportunistic. When they do business, they do not have a complete theoretical system, let alone any ideological guidance.

It's all based on blindness.

Therefore, many successful businessmen are often addicted to Feng Shui. It is not that they are stupid, but that they do not know how they are successful, so they can only attribute it to "fate".

Now that something happened, Shi Caijiang's first subconscious thought was to find a master to figure out for him how to survive this disaster safely.

He had no idea in his mind what crisis public relations meant.

Neither Shi Caijiang nor Su Yunjin knew what was going on on Wall Street. However, inland, a similar thing happened to be happening right now.

Lu Yiming said: "Uncle, aunt, let's not talk about Wall Street for now. Have you heard of the Sanzhu Group? In March this year, there was a case of the 'Changde Incident', and the first instance verdict against the Sanzhu Group was lost.

"

Shi Caijiang was quite sad about this: "I have seen this eucalyptus before, and later paid attention to their progress. In just three years from 1994 to 1996, the sales of the three plants increased from

More than 100 million yuan rose to 8 billion yuan; from the registered capital of 300,000 yuan at the end of 1993 to the company's net assets of 4.8 billion yuan at the end of 1997. The three plants are located in all major cities and provincial capitals across the country.

More than 600 subsidiaries have been registered in cities and most prefecture-level cities, and there are 2,000 offices in counties, townships and towns, attracting 150,000 sales personnel. The three rapidly rising companies have not only reached the peak of their own development

, and even created a record in the history of the health care products industry. Its annual sales of 8 billion are simply unmatched. However, it declined in the blink of an eye."

In June 1996, citizen "Chen Boxhun" purchased ten bottles of Sanzhu oral liquid. After taking it, he suffered a high-protein allergic reaction and died two months later.

The next year, his son "Chen Ranzhi" sued Sanzhu Pharmaceutical, demanding a total of 3 million yuan in compensation for economic losses and mental losses. On March 31, 1998, the local court made a first-instance ruling

, Sanzhu Group lost the lawsuit and ordered Sanzhu Pharmaceutical Group to compensate the relatives of the deceased 298,000 yuan and confiscate Sanzhu's illegal income of 10 million yuan.

After the first trial, many news media carried out extensive reports, and further conducted in-depth analysis and discussion of the management mechanism of Sanzhuhe. For a time, rumors spread. Dealers and consumers returned goods and made claims, and Sanzhu Oral Liquid and its series

Product sales are paralyzed.

In May 1998, just one month after Sanzhu Group lost the lawsuit, news that the company filed for bankruptcy protection spread quickly.

As Lu Yiming spoke, Su Yunjin became more and more nervous. If a company as big as Sanzhu could not withstand public criticism, how could a small company like Shijinji be even less able to withstand it?

Just after he took over Shijinji, Shijinji collapsed. What did people outside think? What did the people of the Su family think? What did General Shi Cai think?

Shi Caijiang said: "Xiao Ming, although the example of Sanzhu is very illustrative, but something happened to Sanzhu Group, it was because Sanzhu Oral Liquid killed people after drinking it. Our Shijinji products are all safe, but they didn't eat them.

People have died."

Lu Yiming shook his head slightly and said: "Although it is cruel to say this, whether people died or not actually has nothing to do with the bankruptcy of Sanzhu Group. The penalty of the second instance in this case is enough to prove that there is actually no problem with Sanzhu's products. At most, it involves falsehoods.

Propaganda and deceiving consumers.”

Su Yunjin frowned deeply and asked, "Then why did it become like that later?"

Lu Yiming sighed: "What is involved here is actually the company's crisis management. When the incident occurred, the management of the three plants did not attach great importance to it, let alone deal with it in a timely manner. This eventually led to the fermentation of public opinion and formed an unfavorable situation for the three plants.

situation. As the old saying goes, three people make a tiger. There is nothing wrong with your product, but if it cannot withstand the criticism of the whole society, then if your product cannot be sold, the company will go bankrupt. This has nothing to do with the quality of the product itself.

It doesn’t matter anymore.”

Lu Yiming's ability to speak such truth in light of current events really impressed Su Yunjin again. She was filled with emotion. With such a Qilin coming out of the Lu family, it was probably certain that the Lu family would become a business giant.

Even Su Yunwei looked at Lu Yiming with admiration and echoed: "There are countless such cases abroad. As Lu Yiming said, this matter is actually a matter of crisis management."

Lu Yiming said: "At present, many domestic companies do not pay attention to their own crisis management at all. When something goes wrong, they either ignore it or choose to cover it up, which eventually leads to a storm of public opinion. It is too late to resolve it and there is no way to recover.

Already."

Su Yunjin asked anxiously: "Then what should we do now?"

According to Lu Yiming, the public opinion storm over Shijinji has now formed. We cannot cover it up or ignore it. So what should we do?

Lu Yiming thought for a while and said: "I suggest that Shijinji immediately set up a public relations department and hire professionals to identify and analyze various survival crisis events that the company may encounter in the production and operation process, and at the same time establish contingency plans and warnings.

, processing, repair and other complete crisis management systems to avoid such incidents from happening again.”

Su Yunjin praised: "You still have a way, I will do it right away."

Su Yunwei was unhappy, and she knew this too. As a result, her mind was not spinning as fast as Lu Yiming's, so she let Lu Yiming speak out first.

She couldn't help but argue: "This has to be done, but this public relations department must deal with things like this that will happen in the future, but now that things have happened, it's too late to do anything about it. So you can talk about it.

Look, how can we solve the problem of Xu Fuji’s slander against us?”

Su Yunjin came to her senses and said, "That's right, even if we start setting up a public relations department now, it's too late. Water from afar can't quench a thirst for nearness, right?"

Lu Yiming looked at Su Yunwei, but found that Su Yunwei gave him a "scheming succeeded" smile, and he suddenly felt dumbfounded.

Although Su Yunwei was suspected of taking revenge on him, it was also true that Su Yunwei said that water from afar could not quench the thirst of nearers.

Now that the public opinion storm has arisen, it is only now that I think about setting up a public relations department. By the time the preparations are completed, the day lilies will be cold.

Lu Yiming said: "The current situation is that Xu Fuji and this reporter teamed up to set a trap for us. They first set up a patriotic persona for themselves, and then said that we would not cooperate with them. The implication is that we are not patriotic. Although I often

It is said that capital has no national borders, we businessmen should

We have a motherland. After all, our development prospects are closely related to the prosperity of our motherland. A poor and weak motherland cannot support our businessmen in the international community. The most important thing right now is to make our own voices heard.

Let Turkey TV unilaterally manipulate public opinion."

Su Yunjin was already impressed by Lu Yiming's knowledge and talent. In addition, she didn't have any good way to deal with the crisis at hand. She immediately took out the notepad she carried with her, sat upright and said: "Well, you tell me, I remember

Come down."

Lu Yiming has actually been thinking about the plan in his heart. Now the plan has matured, and he thinks it is very funny when he thinks about it.

"Auntie, that's it. Since they will find people, we will find people too. They make up stories and we make up stories too, using magic to defeat magic. Find a media organization with a certain authority, and then appear in the public as a weakling.

In the field of vision. You are a woman and naturally belong to a disadvantaged group. Let us create a story about a company on the verge of bankruptcy. The boss is frustrated and plans to give up. Then the boss’s wife steps forward to save the livelihood of thousands of workers and saves the day.

How about this story?”

Su Yunwei was the first to clapped her hands, looked at Su Yunjin, laughed and said, "I think this story is very good, I was moved when I heard it. Sister, I think highly of you."

Su Yunjin never expected that Lu Yiming would actually give such a plan, and she was immediately dumbfounded: "Xiao Ming, is what you said true?"

Although the content seemed a bit too shameful, after thinking about it carefully, Su Yunjin felt that there was no better plan than this.

Only Shi Cai Jiang has a constipated expression on his face and eyes that want to sew Lu Yiming's mouth shut. If this story gets spread, how can he still hang out in the circle?

Lu Yiming himself used Shi Caifu as a template. After he finished speaking, he looked at Shi Caijiang. At this time, he saw that Shi Caijiang had an unnatural look on his face. He immediately felt that his prank was successful and he smiled half-heartedly. General Shi Cai said: "Uncle Shi, what do you think of my plan? You don't have any objections, do you?"

General Shi Cai was extremely depressed, but he didn't know how to deal with crisis public relations, and he didn't understand what it meant to do a complete show, and he didn't dare to go against the grain when both Su Yunjin and Su Yunwei agreed. At the moment, he could only He said angrily: "This is all for the future of the company, what can I say?"

He has no right to speak now, not to mention the "fact" that it was his dirty tricks that caused the poor management of Shijinji. Although the candy business was packaged and sold, it had nothing to do with him. It was Lu Yiming who promoted it, but how could outsiders know this? ah?

Therefore, he will bear the blame for his fortune.

As a middle-aged man, for the sake of his family, he has to bear everything by himself, and the wealthy generals can only choose to bear it silently.

Thinking that with a solution, the matter was half over, Su Yunjin looked at Lu Yiming and said: "Since everyone has no objections, let's follow Xiao Ming's plan. Xiao Ming, as the saying goes, don't worry about two things. Anyway, things have come to this point now, and the public relations department will be established sooner or later. In my opinion, you should take the position of public relations manager first. I will hand it over after I find a suitable candidate."

After Lu Yiming heard this, he felt a little pain in his balls: "Auntie, I'm not suitable for a male publicist, am I?"

At this time, on the southeast coast, the meaning of male public relations was no different from that of later generations.

Even Shi Qingxue knew it.

Seeing the distorted expression on Lu Yiming's face, she laughed so hard that she couldn't help but said, "I think it's very suitable."

Lu Yiming's face turned dark immediately. He was obviously here to give advice, so why did he become a male publicist in the end?

However, Su Yunjin is now dedicated to the company. Obviously, she did not realize that there was anything wrong with the male publicist for a while, but said sincerely: "Xiao Ming, with your talent, there is no one better than you for the position of manager of the company's public relations department now." It’s appropriate.”

Su Yunwei also said: "Ah, you see, I have just returned to China and am not very familiar with the domestic environment, so I may not be able to deal with the details of some issues perfectly. You know the situation in the country clearly. This matter should be handed over to you." It’s the most appropriate thing to do it for you.”

General Shi Cai next to him saw Lu Yiming's eyes darkened and his face looked hopeless, but he was secretly happy in his heart.
Chapter completed!