"Did Jay Chou live broadcast last night?"

When I arrived at the company the next day, Chen Feng looked at the latest report and smiled: "Is it finally taking action for two months after opening an account?"

"There is no way, after all, it is a memory of two generations." Li Nanjun sighed: "It only took half an hour to appear, and the total number of viewers exceeded 68 million. The peak number of online viewers was 6.1 million, easily breaking the Kuaishou live broadcast record."

"You know, Kuaishou's daily active users in the first half of the year were only 170 million yuan, and Jaylen alone accounts for one-third!"

Chen Feng nodded. The king of heaven is the king of heaven. Although there is no movement in normal times, stomping his feet casually will make a big earthquake.

Turn on the replay, it's only half an hour?

"The magic performance was good, and I also asked Liu Genghong for help. The atmosphere was very warm." Li Nanjun said: "Although there is no sales, the live reward income is expected to exceed 20 million."

Chen Feng looked at the top ten rewards of the local tyrants, but he didn't even make it to the top three except Wang Zulan who spent two million yuan?

"It was all the Simba family who made money, and at least 13 million were tossed." Li Nanjun said sarcastically: "It's rare to have the chance to praise the king's stinky feet, why don't you hurry up?"

Chen Feng picked up the review report and specifically analyzed the reasons for hot topics, which was a bit like a news broadcast, helping himself to understand the latest consumer trends.

To be fair, from the data, Jay Chou's live broadcast debut seems to be very successful, but in his eyes, this Kuaishou live broadcast has failed!

It’s not that the content of this live broadcast has been overturned, but that Kuaishou’s desire to achieve success through Jay Chou has failed.

Apart from the short-term hot searches on Weibo, I have not seen any news about this live broadcast on my Moments or Zhihu.

Zhou’s live broadcast debut not only lies in the hope that Kuaishou’s official hopes of becoming a crowded audience, but also is regarded by Kuaishou internet celebrities as a fast channel for exposure to increase fans.

The list has been 7 million, and it has increased by more than 100,000 fans.

The third list of the list has been 3 million, and the number has increased by 3 million.

The list of four has been hit by more than 2.6 million, and it has increased by 90,000 fans.

On average, a fan is the cheapest 30 and the most expensive 100!

Originally, the anchor would interact with the fans on the top of the list during the live broadcast, and even clicked to follow to express his gratitude. He would hope to get a copy of the gift.

As a result, the King of Heaven is still very cool. He has been interacting with fans from beginning to end, and he ignores these anchors at all?

The bamboo basket is in vain!

"In the end, even Simba couldn't sit still. She found that she had lost her wife and soldiers and urgently started a series of self-rescue..."

Li Nanjun joked: "Crazy and miserable!"

"I personally came out to shout to my disciples to increase my fans, saying: These children's hands were trembling for the first time to give gifts..."

"After so many gifts, I haven't gained any fans, my liver hurts so much..."

Chen Feng snorted coldly, he deserved it!

If someone else is willing to be polite,

Jay Chou?

"It's not just the anchor, but even Kuaishou must be confused." Chen Feng smiled and said, "It cost a lot of money, but the effect is not great."

Do you want to say Jay Chou is popular?

Too hot!

Can it break the circle?

Too capable!

Kuaishou is not stupid either, right?

The reason why there was no explosion was because Jay Chou signed a contract with Kuaishou before, and public opinion had already released a wave of enthusiasm. On the other hand, Jay Chou's live broadcast was really too Jay Chou.

Start on time at 8:30 and end in less than half an hour?

Fans thought that the magic of the warm-up session was finally over and the main film was about to begin...

As a result, I took off my pants and showed this to me?

Free and casual, without too many marketing topics.

A true show of a king!

"Usually, the attention and effect of the first live broadcast are the best, and the focus will be lower and lower afterwards. Even if the target is Jay Chou, the difficulty will become greater and greater."

Li Nanjun joked: "Jaylen is a famous ace pigeon perfectionist."

"This live broadcast has been delayed again and again. In addition to the essence of a pigeon, it is also related to perfectionism. I heard that this time, the coin magic has been practiced for more than 20 days, and I did not agree to the broadcast until I was satisfied."

"Besides, he is not an ordinary star. When should he need live exposure to attract traffic, it doesn't matter whether he or she is money or not, it all depends on his mood."

Chen Feng laughed out loud. The so-called "Jay Chou's first Chinese social media is the only one on the entire network, only on Kuaishou" is a bit inconsistent, right?

The most important fact that makes Kuaishou feel frustrated is that even if he has opened a Kuaishou account, he still uses instagram as his sharing platform.

Even if the live broadcast is preheated, the flip fans are still on instagram.

What live broadcasts every now and then...Flop fans interactions in daily operations... Help Kuaishou cultivate a unique sense of value in the community...forming fan stickiness...

Take a shower and go to bed!

This is called guest bullying the store!

This year's Spring Festival Gala's users have increased sharply, attracting a large number of outsiders, but they are unable to retain them.

By introducing Jay Chou this time, it can be seen that Kuaishou is indeed trying to break the circle, such as attracting first- and second-tier young users through entertainment stars.

But as a content community, the core is still the content ecosystem of apps, matching between users and celebrities.

Look at Douyin. The fashionable and trendy content has always attracted users with fan culture. Without much effort, celebrities will naturally settle in.

Kuaishou has risen from local culture, and its core users are mostly small towns. Want to rely on a star to force users?

Let Jaylen go!

"Not only do we need to break the circle, but now we also need to rectify the bad internal trends." Li Nanjun explained: "A few days ago, the live broadcast permissions of big eater Hongjie and big eater Ahao were officially banned for 14 days."

"The reason is that during the PK connection, the anchor induces fans to purchase inferior e-commerce gang products through malicious bargaining, quarrels, insults, acting, etc.."

"I ask myself to pay 50,000 yuan in the live broadcast room for advertising and transfer 400,000 yuan in private. And when introducing live broadcast products, the plot must be arranged."

"Taking a toothbrush as an example, the anchor bargained to 99 yuan, but the merchant made a mistake and deliberately sold it for 59 yuan, luring fans to rush to buy it."

Chen Feng curled his lips, is this routine too old?

Just started to rectify now?
Chapter completed!