"I found out that the Penguin QQ Speed ​​team was all protected this time."

Li Nanjun smiled and said, "Everyone was told that they could not disclose any relevant information to the outside world. Even when facing their colleagues, the unified reply must be: I am just carrying out the project and I am not sure about the specific situation."

Chen Feng laughed loudly, Brother Ma was a little disgusting this time.

It’s not a big deal, more than 10 million is not a drop in the bucket for the boss. But the problem exposed is very serious. The so-called risk control legal affairs that are raised by trillions of yuan a year are actually...

"As for the business docking person who negotiated Lao Ganma's cooperation project, his name can no longer be found on the WeChat of the internal company, but he should have not officially resigned yet."

Chen Feng curled his lips and said nonsense. He didn't find out whether there was any transfer of interests that could let the suspect go?

"This time Lao Ganma's reversal giant is very embarrassing. Netizens generally believe that this is being cheated. Although they have been PR activities many times, they even posted short videos on B station, teasing themselves for being honest... Post pictures of Lao Ganma bibimbap in the internal canteen... and offer a reward of 1,000 bottles of Lao Ganma for relevant clues..."

"I feel too confident that I firmly believe that I can win before Lao Ganma issued the notice?"

Chen Feng laughed in silence. I guess Penguin never thought about the possibility of being cheated, otherwise he would not have chosen to go to the court. Is it so embarrassing now?

Now, it is definitely impossible to get over the cleverness of shaking alone. I can only try my best to find clues, hoping to save some face.

Li Nanjun put away his smile and said seriously: "Projects of tens of millions of levels involve business, market, operations, products, legal affairs, finance and other departments and levels. Business progress reports must be made every once in a while."

"Projects with large amounts do not pay in one lump sum. They usually have multiple installment payment nodes, and each extension requires layer-by-layer reporting."

"It took a full year to file a lawsuit in court. Usually, when the customer delayed payment, the project team will try their best to delay it. After all, it is their own performance. I guess they can't hold on to it, so they will take legal means."

"There are too many tricks worth savoring?"

Chen Feng took the tea sent by Lei Li and asked Li Nanjun to continue. What else is insider?

"First of all, the cooperation amount of more than 16 million is unusual. For such cooperation, there are few real money transactions. Both parties are big brands, and they usually use resource exchange or sales commissions for joint products."

"Of course, there are projects that will pay, at most, only a few million, and it is impossible to have an amount of 16 million. Penguin aims to attract more game users, rather than earn advertising fees through cooperation."

"What's more, the cost of cooperation is not high. Even if it is a very fine-produced game character skin, it can be handled with hundreds of thousands of dollars. In addition, it is invited to provide e-sports players to help with promotion, and most of the time it is not expensive. Who dares not give face to the boss?"

"The idea of ​​cooperation is that everyone can spend money without spending money. If you can exchange resources, you will never spend real money. Especially a national brand like Lao Ganma, why do you spend 16 million to advertise in "QQ Speed"?"

Chen Feng nodded. Once the brand enters the altar, advertisements are basically optional. Look at other people's Moutai and spoil the advertisement.

Li Nanjun took a sip of coffee and continued: "The design is not complicated, just put the Lao Ganma's logo directly on it. The art design team must have been secretly happy. I have never met such a easy-to-talk Party."

"There are also strange things in the subsequent project promotion process. It is rumored that after the cooperation project is completed, Penguin will hold a summary award ceremony at the end of the year. She wants to invite people from Lao Ganma Company to participate on site, but can't contact the other party?"

"No matter how mysterious Tao Huabi is, it is impossible for him to not even find a company employee, right?"

Chen Feng snorted coldly, but the signature caused the trouble.

Before the cooperation begins, the other party is usually required to pay the advance payment first, and then pay a certain proportion of the contract amount at different time points. If you cannot contact the event invitation and do not investigate in depth, it is understandable, but you cannot contact it when collecting the payment, are you still waiting?

To put it bluntly, is it still careless?

"At this pace, I guess the penguins didn't even receive a penny!"

Li Nanjun teased: "I ran for a long time, but the result is..."

Chen Feng couldn't help asking: "It's understandable to say that sales and operations are not right. After all, they are all people working below. Is it a dignified legal service?"

Li Nanjun replied: "This is also the most annoying thing about Brother Ma."

"The signing of a contract will pass the review of the legal department, which is to check whether there are any clauses that may cause adverse effects to the company and specific qualifications."

"I usually tell someone that I'm sure, but this time I've capsized in the gutter!"

Chen Feng frowned and said incomprehensible: "The liar is not idle either. Why are he taking such a big risk?"

"I don't know much, either." Li Nanjun shook his head: "If it weren't for the rebate rebate in the middle, there was only one possibility..."

“Resell game props!”

Chen Feng was also drunk, which is an incredible thing. It is common to trade virtual items in the game, and rare props can even be hyped up to a very high price, but the game gift packages of Speed ​​are not valuable, right?

Every time Penguin cooperates with a brand, it will launch a limited game gift package. If there is a physical product, the user will get a gift package code when purchasing a specific product and redeem it directly in the game.

This thing has no cost, and it is not worth it if it is not sold. It is just a line of code for the background. How many gift packages are given during the specific cooperation will be determined by the project team. It is not a transaction that is stable and profitable?

Why do scammers spend a lot of effort to defraud game gift package codes that are not very valuable?

Chen Feng sighed. As a manager, this is a crisis worthy of vigilance.

People often describe working in a large company as a screw, and rarely go into delving into whether this matter is reasonable or not. As long as you receive the task and execute it.

Self-confidence is a layer by layer to establish a so-called solid architectural system, but with a slight push of external force...

Collapse instantly!

"Penguin has been accelerating the pace of organizing advertising business in the past two years. Guangdiantong, Zhisheng, Zhihuitui, WeChat, and these products have gradually come together as the strategic position of to        b has improved."

Li Nanjun continued to dig deeper: "There are only two platforms now, one is platform advertising and the other is WeChat advertising, which supports a huge traffic empire."

Chen Feng’s so-called division and governance pattern in his eyes is precisely the biggest shackle, which makes the huge traffic fail to effectively exert its commercial value.

From an economic perspective, advertising is a typical natural monopoly commodity, which means that the larger the scale, the lower the average cost. Dividing traffic into two parts and running a set of product technology and sales operations teams is a bit like taking off your pants, right?

From a product perspective, even if there are multiple choices for social products like WeChat, a user will generally only choose one. And the user of advertising products - advertisers, should not choose the best one, but rather not let the soil on Taishan and connect to multiple platforms with suitable cost-effectiveness.
Chapter completed!