"A youtubercarryminati with 18.8 million followers launched a national campaign to boycott tiktok. Countless netizens flocked to Google stores and flew bad reviews to tiktok, causing tiktok's rating to drop from 4.6 to 1.2 at one point."

"User boycotts are also truly reflected in the download volume of tiktok, which has dropped by 34% and 28% respectively in the past two months."

"In addition to the tension between the two countries, an app called "removechina    apps" became popular, and it received more than 1 million downloads in just two weeks of its release. The trend of uninstalling the Chinese app with one click also put the country under Zhang Yiming's capture in danger!"

Chen Feng shook his head, this is the risk of going to sea, not just business, but also politics and race.

The second largest overseas market, the United States is also not at peace. At the end of last month, politicians jointly wrote to the Federal Trade Commission, demanding an investigation into Tiktok's suspected violation of children's privacy, saying that it collected personal information of users under the age of 13 without the consent of their parents...

In November last year, the US government also launched a review of ByteDance's acquisition of musical.ly two years ago, on the grounds of national security...

The North American regulatory storm is still to be resolved, and the UK, the EU, and South Korea are also beginning to surging undercurrents. Working groups have been set up one after another, announcing that they will investigate the collection of personal data and information on Tiktok...

There is not much time left for Zhang Yiming. In addition to constantly de-labeling in China, spending money to recruit more foreign executives, and establishing a data backup system in Singapore...

It seems that you can only leave it to fate?

This is called success and defeat of Xiao He!

Where do you come from when you steal privacy in China?

Is it okay now?

"I think the solution to the contradiction between user growth and commercial monetization is also a mountain that tiktok must cross."

Li Nanjun continued: "At the beginning of going overseas, Zhang Yiming asked the team to sprint for the number of overseas users without considering profits, and tiktok also achieved amazing user growth with its fierce advertising."

"But as advertising spending continues to shrink, the pace of user growth has also slowed down significantly, and the requirements for commercial monetization are still the ones that follow."

"Last year, global revenue was only US$300 million, compared with Snapchat's 1.7 billion... Instagram's 20 billion... Facebook's 70 billion..."

Ding Wei listened carefully next to her and couldn't help but sigh that her situation was still too small.

Of course, I am not jealous of Li Nanjun. I have a specialized in my skills and career. How could someone gain a reputation after 20 or 30 years of accumulation?

Since you can reach this day, you must have outstanding points. Instead of enviing others, it is better to practice professionalism and protect your own land.

Other things make the boss worry!

Chen Feng smiled slightly, and in the final analysis, it was still a cliché of profit.

The Internet must burn money, but it can be as short as three months and as many as half a year. If it exceeds more than one year, it means that the model will not work!

Million winners also burn tens of millions a month, but they start to make profits in three months. Now a monthly profit of one billion is the key to supporting the market value of 50 billion US dollars.

The next step is that Lao Zhang may have to introduce e-commerce, after all, this is China's killer weapon to beat the whole world.

To be fair, I have been on the battlefield for three years, and have set foot in more than 30 countries, captured more than 180 cities, and captured more than 1 billion users around the world...

Tiktok's overseas battle has undoubtedly been successful so far!

But during this Long March of overcoming obstacles and conquering cities and land, Zhang Yiming was not relaxed.

First of all, you need to enter the territory of the old Internet overlord, as dangerous as snatching food from a tiger's mouth. The Facebook, instagram and whatsapp social matrix led by Zuckerberg has always firmly controlled the door to the overseas battlefield.

In addition, the two elite soldiers Lasso and Reels were attacked on the front, and Google and youtube unexpectedly sent troops to raid.

Kuaishou took the general zynn directly to chase from the rear and quickly overtook it, which really made Tiktok shudder. Fortunately, the short video battle relied on content ammunition, so he was lucky to win a game back.

The opponent is in the Ming Dynasty, and he can still come to stop him.

If the enemy is in darkness, Tiktok's situation will be much more dangerous!

Especially with the invisible hands of politics, Zhang Yiming will become more cautious, so as not to lose the entire country he has worked hard to conquer in a little careless link.

Because he knew that there was no way out in this protracted global war, and tiktok was his all hope.

"Once domestic companies went overseas to open up local markets, they had to advertise on Facebook, Google, instagram and snapchat."

"Last year, I just made a total of 5 billion US dollars in domestic money, which is definitely the second largest market."

Li Nanjun said: "Now tiktok has transformed into a global social giant, and even its competitors have come to the door and are going to launch new products on its platform, such as instagram..."

Shen Feng shook his head, the domestic traffic dividend has reached its peak, but other countries...

The way to change the soup and not change the medicine, but use Internet celebrities. The audience of overseas Internet celebrities tends to be younger, so tiktok's user base is also relatively young, which directly promotes tiktok's Internet celebrity marketing overseas.

What are the open-screen advertising, information flow advertising, challenge mode...

Just one game can make foreigners excited!

Ding Wei finally found the opportunity and said: "No matter how popular Hollywood bigwigs come to tiktok, they must face the fact that unilateral idol worship cannot be achieved in tiktok. What users want is fun, closeness, and easy to imitate."

"Justin Bieber has hundreds of millions of fans on Twitter and nearly 80 million Facebook fans, but in the six months since Tiktok was launched, only 15 million fans have been learning to talk to young fans."

Shen Feng curled his lips. Foreigners are not stupid either. The lawyer's letters to various music copyrights have been waiting for a long time!

"In January this year, Tiktok's US headquarters moved directly to the culver city in southwest Los Angeles. The new Hollywood office covers an area of ​​tens of thousands of square meters, and the Sony set is nearby."

"I definitely want to get closer to Hollywood, hoping to strengthen my relationship with local talents and companies."

"In recent months, all kinds of presence have been gained. Big talk shows such as "Alan Show" and "Fat Lun Show" have been paying attention to the movements on Tiktok..."

“Jennifer    Lopez has been addicted to tiktok recently, and supermodel Karlie     Kloss is also learning dance steps with celebrity addison    Rae…”

"Even 71-year-old Schwarzenegger has opened tiktok, showing off his bike and chasing foals in his mansion every day..."

"In order to promote the animation "Scooby Dog", Warner found Jalaih, the popular tiktok dance step "renegade", and launched the challenge of dancing with Scooby. In just one week, the challenge video click exceeded 3 billion..."

"Rumored to secretly find a well-known production company and prepare to create a reality show next year?"

Ding Wei smiled and said, "There is no way. How can Hollywood not be moved when facing a whole generation of teenagers on Tiktok?"
Chapter completed!