"Hong Guangyu is out?"

When he arrived at the club in the evening, Bao Fan couldn't help but sigh: "For more than ten years... Lao Huang doesn't know what he has become?"

Chen Feng looked very emotional when he saw the big bald man. After all, he was a big player who once was a powerful player. The more popular Gome was, the more crazy Huang Guangyu was!

What's more, it seems that before he was released from prison, he had already launched the task of saving Guomei, which was extremely difficult to complete. Compared with the iron-blooded fighting ten years ago, Huang is now wisely adopting the policy of joining the whole country.

Pinduoduo and JD.com have successively subscribed to Gome convertible bonds and successfully collected two allies, Huang Zheng and Liu Qiangdong.

Standing naked on the opposite side of Zhang Yong and Zhang Jindong!

However, time has changed, and it is no longer the situation that was more than ten years ago. In my eyes, the seemingly stable e-commerce landscape is currently under strong impact.

Especially when short video platforms use traffic to make the princes and live e-commerce is in full swing, does Huang want to revive Gome?

There must be a name missing in the circle of friends:

Zhang Yiming,

Or Su Hua!

"What Lao Huang needs most now is not money, but traffic!" Bao Fan analyzed: "It's a pity that Liu Qiangdong can't give it, and the second richest man Huang Zheng can't give it either. It's not realistic to expect Zhang Xiaolong to put Gome in the Nine Palaces..."

"The most abundant traffic pool is Douyin Kuaishou, which has a total of nearly 1 billion, with dau."

Chen Feng nodded, the heroes' views were similar. Now that they can "addition" to Gome, this is the long-term view. To put it more recently, Gome needs a great victory with a sense of ritual to boost morale, and needs a perfection to release the huge amount of potential energy that Huang Guangyu has accumulated in prison for ten years.

Nothing is more suitable than a Luo Yonghao-style live streaming, right?

If so, then n1 game!

Dong Mingzhu broke 3 billion in a single game... Gree's overall live streaming performance exceeded 10 billion in sales: As long as the operation is done properly, the live broadcast room will definitely be a place where miracles happen again and again.

Also for Zhang Yiming and Su Hua, who are in charge of the traffic valve and are planning to make an impact on the e-commerce field, Lao Huang is a partner that cannot be missed in terms of traffic or improving the e-commerce infrastructure.

The call to Huang Guangyu may have been transferred...

It depends on who it is?

"Hey, it's not easy to make a comeback!" Bao Fan sighed: "What's more, it's now..."

"Although he gave up his face and joined forces with JD Pinduoduo, what Lao Huang got was an old ticket."

"Because e-commerce has always been a consumer of traffic, not a creator. The source of traffic is social and content. In the rise of JD.com and Pinduoduo, WeChat traffic has made an indelible contribution, and now the opportunity of the times has become content."

Chen Feng deeply agrees with this view, and he started with traffic. In the last decade of the mobile Internet era, Tencent used traffic to drive half of the Internet industry.

In the next decade that has begun, Douyin and Kuaishou, which have gone straight to 1 billion dau, will replace Tencent and stand at the forefront of the times.

The giants control the entry tickets for the content ecosystem from graphics to video. The new traffic generated by this migration is like the name of a book, with huge flows that are eroding the inherent industrial structure and changing the existing order of the business world.

Several major e-commerce companies have already taken the lead in making layouts. JD.com and Kuaishou have embraced each other, and Pinduoduo, which has not found a ally in short video traffic, has begun to support itself in doing business live broadcasts.

Taobao supports Taobao live broadcasts on the one hand, while doing traffic advertising transactions with Douyin Kuaishou. Although there is doubt on whether the subsequent cooperation will continue to be carried out, the annual box between Douyin and Taobao is still in the game.

From this perspective, even if you take the Time Express of Pinduoduo and JD.com, Gome's actions are still lagging behind the times. If Huang is still ambitious and wants to give a try with the heroes of the world and take Gome to a new height, then he will definitely need to connect to a content traffic pool of the new era.

Gome,

The two words have a strong sense of time and vicissitudes,

The most urgent task is how to become a fresh and tender young actor?

Thinking of this, Chen Feng said: "Live broadcast!"

"It depends on whether Lao Huang can be shameless?"

Bao Fan laughed and clinked the cup with Chen Feng and said, "That's right, it depends on how he chooses his face or money?"

This is an era of breaking the altar. If he could really go to the front stage to broadcast live streaming and sell goods, in addition to reducing the brand's age and increasing the brand's topic, he could also increase the industry's voice and profit margin for Gome.

In the business chain, the closer the supply chain, the thinner the profit, and the harder the money you make. But closer to consumers, the profit margin can be expanded.

Even if you are armed with JD.com Pinduoduo, you can only take advantage of Gome's supply chain and service advantages and cannot get to the forefront, only live broadcasts can be done!

Chen Feng has even helped plan a plan: even if he decides to do live streaming and sell goods, using his own app is not a good choice.

In addition to Taobao Live having voice and being able to fight against Douyin and Kuaishou, the live broadcast businesses of JD.com and Pinduoduo are not enough to form an advantage, not to mention the old Gome.

To put it bluntly, what you need is new traffic, and you must choose one of Douyin and Kuaishou. The two platforms have clear advantages: Kuaishou spends longer doing live streaming and selling goods, and it is more professional in selling goods; Douyin has higher daily active users, and its ability to expand sound volume is stronger.

"Douyin is more suitable." Chen Feng smiled and said, "Although dau is good, just about e-commerce gmv, Douyin Kuaishou is still a younger brother compared to many e-commerce platforms."

"It seems that the content traffic is abundant, but what is lacking is the user's shopping habits. If you want to convert the platform's content traffic to e-commerce transactions, you must need topic figures and topic events to help them complete market education again and again."

"If Zhang Yiming wants to launch a general attack on e-commerce giants, Douyin needs to make a bigger noise to arouse consumers' curiosity about Douyin e-commerce..."

"The previous Luo Yonghao is far from enough!"

Bao Fan is full of expectations. What if Zhang Yiming really can invite Lao Huang to live broadcast and sell goods in person?

What a bullshit Lao Luo is the younger brother!

Not to mention that netizens are curious about the latest updates of a big boss who has been released from prison, they are willing to contribute their meager power to the honor of helping the big boss make a comeback, right?

Are you a traffic-based person who wants to start a supply chain?

Homework must be supplemented one by one...the brand needs to be coded...the logistics needs to be connected one by one...

Introducing Gome is equivalent to hiring a general tutor, supply chain after-sales service, and increasing positions with one click.

Chen Feng sighed inwardly, this is called the centipede worm that dies without being stiff.

Kuaishou has just become an ally with JD.com, which is equivalent to having a part of the supply chain and service capabilities of home appliances and digital products. Gome is an ally of JD.com, and Kuaishou can obtain Gome's service support in a straight line.

But Douyin does not have close e-commerce friends yet, Taobao is just a partner, and with the expansion of Douyin's e-commerce ambitions, there is a risk of relationship breaking down at any time.

Another benefit of forming an alliance with Gome is that Lao Huang, who is currently relatively weak, is the best negotiator.

Dare to let this guy get relieved?
Chapter completed!