"IQIYI has increased by 15 billion?"

Chen Feng came to the company late today. As soon as he arrived at the office, Li Nanjun rushed over and said excitedly: "There is news that Penguin has started the acquisition plan!"

Chen Feng curled his lips and said that he was worthy of being Brother Ma, and he spent money so much.

It's the familiar trick of the boss swallowing the second one again,

It smells so good!

"It should be almost the same as the tenth," said Li Nanjun: "Cooperation will improve the bargaining power of both parties when producing and purchasing content, and reduce marketing costs. Otherwise, these costs will be used to seize users from the other party."

Chen Feng waved his hand and guessed: "There is no wind and no waves, not to mention that Li Baidu is no longer a player of the same magnitude."

"IQIYI has been working hard for so many years and seems to be in a hurry, but in fact it is losing a lot. It is burning more than 10 billion yuan a year. How can I explain to shareholders?"

"It's rare that a big man will take over, so why not be so stupid?"

Li Nanjun nodded. If the acquisition is successful, the former three-legged tripod will become a battle between two horses, and another field will fall.

Chen Feng shook his head secretly, and the long video was also knocked down. Brother Ma made up his mind to monopolize the big entertainment industry, and Alibaba was not good at it...

An e-commerce company,

An entertainment,

Why!

"As early as three years ago, various rumors were heard in the circle that they wanted to merge, but after waiting, both sides had no substantial action, so..."

Li Nanjun smiled and said: "I think from the perspective of the synergy between Tencent Video and iQiyi's business, the complementary effect of both parties in market share, user groups, and even video forms is not obvious. It can even be said that a considerable number of users and members of both parties are highly overlapping."

Chen Feng took over the tea brewed by Lei Li, and said that since the You, ICBC has been established, the three companies have been backing the bat camp and have lowered the price in content procurement, resulting in the high cost of purchasing top works.

The vicious struggle has led to a surge in content procurement costs for video platforms every year, and eventually the entire industry has developed abnormally.

It's all caused by capital.

Now, money burning and copyright have become big stones. Every year when I move it, I will hit myself in the foot?

Hi or not?

iQiyi's financial report estimates the annual content cost investment of over 20 billion yuan. The three video platforms spend about content procurement costs between 60 billion and 80 billion yuan each year, which is a complete sum of domestic annual movie box office revenue.

Under the ideal state, bat each takes out video business 33.3%, which can not only reduce the cost investment in the industry, but also promote the healthy development of the industry...

But the possibility of implementation is almost zero!

What giants care about is not how much money they cost.

But traffic and layout.

Chen Feng’s tea is a must-have, but Baidu is not good at all. Now let alone bat, its market value is barely even the top ten.

People are poor and have short ambitions, and horses are thin and long hairs. You can finally meet a buyer, so why don’t you hurry up?

What's more, once this cooperation is made, the two BT companies will reach deep binding, and the synergy between gene evolution and future will be very beneficial to Baidu.

Look at Brother Qiang Dong,

How much is face worth?

"Li Baidu is not stupid either. iQiyi is already a big embarrassment. It's better to sell it back and search and ai again. This is a heavy blow."

Li Nanjun analyzed: "iQiyi's total loss in five years is nearly 28.8 billion yuan. If you lose, you will lose. User growth is also slowing down..."

"To be fair, I really can't think of anyone in China who can take the blame except Brother Ma?"

Chen Feng laughed and said, "It is not ruled out that Hillhouse Capital is a bridge behind it. As a shareholder of Tencent, it is also an institution with a heavy holding in iQiyi. In order to make profits in growth, improve efficiency and company stock price, Hillhouse is not stupid."

"Watch the two companies I invested in fight each other?"

"No need!"

Li Nanjun deeply agrees that all of them are virtues. When you look at money, you can get out of the way, all of them are bullshit love, hate, and love.

Chen Feng is extremely sure: Tencent will never give up on its video strategy.

Unlike Alibaba, their main business is e-commerce and financial services, and entertainment is just an industrial layout. It doesn’t matter if it really can’t be done.

Tencent started out as entertainment, but WeChat only transformed into social networking. Even if it holds a killer of 1 billion per day, isn’t it profitable for games?

So whether it is Tencent Video, which is divided into long video modules, Weishi short videos that have made many comebacks, or video accounts that are attached to the WeChat ecosystem...

Including Kuaishou Huya Douyu who spent money to win over...

Video content is one of the core means to stick to users!

Looking at the entire IP upstream and downstream, Tencent has almost fully laid out, from online literature adaptation to games, TV series, and videos in the business synergy, Tencent Video is more in-depth than Youku and iQiyi.

Tencent members need scenarios outside the game to carry, and this scenario can only be long videos and short videos.

You ask, since that's the case, why did you do early?

Nonsense, was there Zhang Yiming five years ago?

Look at how he is killing all over the world, how can Brother Ma get angry?

Fifteen so-called apps were created and they rushed up to play and fight together. What was the result?

Don’t you live well on TikTok?

The content is too expensive,

The landlord's family has no surplus food!

Think deeper, if Tencent merges with iQiyi, the scale benefits will be highlighted, which will not only improve bargaining power and reduce marketing costs, but also smoothly promote the spin-off of the video business to the capital market.

Of course, if you want to re-split and go public, there will be many complex details in the middle, which is also a long-term project.

"I feel that Alibaba is ready to give up on Big Entertainment." Li Nanjun predicted: "After all Alibaba's businesses are doing well, but Big Entertainment has been dragging it down."

"The eldest and second brother really want to join forces, where will this third brother go?"

Chen Feng asserted: "It is impossible to give up!"

"From the current situation, it will most likely collude with ByteDance. After all, for Alibaba, what is missing the most is the content sector, and this is Zhang Yiming's strength."

"There are not only Hillhouse behind it. Is Yunfeng an idle meal?"

Li Nanjun's eyes lit up. Could it be that Zhang Yiming would take over Youku from Lao Ma?

Wow, it's getting more and more exciting!

Chen Feng smiled without saying a word. The fight was more exciting than the TV series. The future depends on who is in the hands of this sharp knife.

Is it Lao Ma who continues to fight with Xiao Ma?

Or leave it to Zhang Yiming?

What if Toutiao really makes Xigua video...

Another new Three Kingdoms battle!
Chapter completed!