Even if Wanli develops to this day, Chen Feng will be very respectful to any entrepreneur who is hard-working in the industrial supply chain!

Thinking of the Yingu Building in Zhongguancun ten years ago, more than a dozen people drank a bowl of millet porridge and resolutely embarked on the road to entrepreneurship.

Rebs had no experience in hardware research and development and manufacturing at that time, and he was passionate about using Internet thinking to change the mobile phone manufacturing industry and allow the Chinese brand to rise globally.

Ten years later, dreams became reality, Xiaomi became a business card made in China, and the top six and four mobile phones in the world were China.

Especially in India, the world's third largest smartphone market, players from all over the world have long been a mess. However, after three years of entering, Xiaomi has become the highest sales?

The market share is as high as 23.5%!

How many people remember that ecstasy:

are     you       ok?

Chen Feng tapped the table with his fingers. India, a country with a population of 1.3 billion, has become a holy place for Chinese enterprises and capital to go overseas.

In the past five years, Indian startups have received more than US$40 billion in financing, with more than 40% coming from SoftBank and domestic giants, including Alibaba, Tencent, Shunwei Capital, etc.

Seeds are planted deeply.

Especially Xiaomi's success, if it weren't for the original No. 1 employee Manukumar, Rebs would have been squeezed out by Huawei.

There is Xiaomi in front and Zhang Yiming behind. Going overseas is already a key way for domestic giants to seek breakthroughs. Can we avoid being unacceptable to the local environment?

Maximize the advantages of locals?

What is the most efficient pain point to enter the local market?

This is the key.

"I have seen Lei Jun in the economy class more than once in the run event in the past."

Li Nanjun recalled: "It is often alone, carrying a backpack and without an assistant, standing quietly with others in the crowded shuttle bus, known as an IT model worker."

Chen Feng smiled. CCTV once interviewed Rebs. There were no weekends and holidays. He worked sixteen hours a day, only three minutes for lunch, and more than a dozen times a day, and he didn’t even have time to go to the bathroom.

Apart from him,

Chen Nanpeng, who only flew to eight countries in seven days!

Compared to Lao Ma's high-profile discussion,

Pony's low-key and shrewdness,

Zhang Yiming's efficient and pragmatic,

From Kingsoft to Xiaomi, Lei Jun has always been filled with the concepts of frugality and cost-effectiveness in his own, employees, companies and investment concepts.

Even in his comments written on his fifty birthday last year, he emphasized the importance of low gross profit, and brand premium did not exist at all.

Xiaomi and Apple,

Two extremes!

"Rebs' stinginess has become a classic joke in the circle." Li Nanjun was unwilling to give up this topic and joked: "Once he had a meeting with the management team of his subsidiary. At lunch, the executives took it for granted that they would definitely go to the restaurants around him for dinner. Lei Jun took out his cell phone and said: I ordered takeaway, let's order whatever you want to eat together."

"As a result, the executives took the phone and saw that they all had lunch boxes worth more than ten yuan!"

Chen Feng did not laugh out loud. The low gross profit that he used to be proud of has gradually become a double-edged sword in recent years, leaving Xiaomi in a quagmire.

Especially as Xiaomi's online sales channels are gradually saturated and online costs are getting higher and higher, it is forced to propose a new retail concept and expand to offline.

However, offline channels involve layers of interests after all, and Xiaomi, known for its low gross profit margin, finds it difficult to meet the profit margin required by its agents.

oppo, vivo can give retailers a profit margin of 15% to 20% per mobile phone, and the lowest price will be higher than 10%.

Xiaomi's profit margin is less than 5%!

Are there fewer and fewer stores now?

This year, there are even rumors that even provincial agents have been removed?

The experience of Kingsoft employees many years ago has been traveling to Xiaomi employees now. The company's treatment is lower than the industry average, which not only reduces work enthusiasm, but also increases the difficulty of recruiting outside.

Competition in the mobile phone industry has become increasingly fierce, and gameplay is changing with each passing day. Several years ago, Internet mobile phones, dominated by Xiaomi and Meizu, were industry stars.

Huawei, which now has advantages in upstream R&D and suppliers, is good at channel sales in downstream, and is becoming the mainstream of the industry, showing its respective advantages.

This situation makes Chen Feng want to recite a poem:

Things you've been good at in the past,

The future will become an obstacle to your growth!

"Boss, do we have the intention to place mobile phones in the future?" Li Nanjun tentatively said: "If so, wouldn't it be in advance..."

Chen Feng waved his hand and said, "No, don't use it for the time being, let's talk about it when the time is right."

"The supply chain is not that fun. Rebs has been in the market for so many years, isn't Xiaomi still an assembly machine?"

"The reason why Keer tried it was to help Wanli touch it and take a step back ten thousand steps. If we really want to make mobile phones, we must also take the high-end and high-quality route."

Chen Feng analyzed to Li Nanjun: "Use traffic and money to invest in undervalued potential stocks to form your own industrial chain, enter the market segment, solve the specific pain points of the niche crowd, and then continue to work hard."

"We cannot go to the dead end of Xiaomi's low price, especially when facing the young and 2000s who pursue fashion, price has long been no longer the first measure."

"Even if you take the highest-end show-off route, won't you still have a luxury time to guarantee you?"

Li Nanjun raised his thumb, it was so awesome!

Luxury Time Locking Limited Edition,

Fashionable people focus on young and fashionable people custom version,

Million Winners Go to Rational Audience Performance Edition,

High, middle, low,

sea, land and air,

Full coverage strike!

After sending Li Nanjun away, Chen Feng fell into deep thought. The mobile phone field and even the automobile field were all Wanli's plans for the next five years, and that was the sea of ​​stars.

Not to mention how high the profit margin is,

But the supply chain is too complex.

Any company that can play with,

They are all giants.

Don’t look at Huawei’s awesomeness, as long as Qualcomm chokes its neck, it will immediately reduce production.

Not to mention Xiaomi, there is no core technology moat, any supply chain will give up and stop food directly!

After ten years of wild growth, consumers have been brainwashed by all kinds of things. Now they are all veteran players, and anyone can say something.

Less than two hours after a new model launch conference, various reviewers can pull out the manufacturer's shorts!

In the past, I just used to fool me with one mouth,

Now I'm dead!

Last year, Huawei CEO Yu Chengdong even predicted that most domestic mobile phone manufacturers will die in the next five years, and at most four or five are left.

Players from all walks of life who spoke boldly a few years ago, LeTV, Gionee, and Coolpad have long been eliminated, and Meitu mobile phones have been put into Xiaomi's arms...

360 slowed down its mobile phone business and turned to developing watches for seniors.

Hammer has been pretending to be a thrust for two years, what is the result?

Who will die next?
Chapter completed!