It has to be said that women are indeed more loyal, more tenacious, and more indomitable.

As long as they set specific directions and goals, they are far more persistent and firm than men, and they are not easy to be fickle and rarely be fascinated by other charming bitches.

Thinking of this, Chen Feng stood in front of the huge floor-to-ceiling window, watching the crowds under his feet, and had to sigh at the infinite potential of women's consumption power.

A group base of over 400 million controls consumption expenditures of up to 10 trillion yuan each year, which is almost equal to the total retail sales of Germany, France and the United Kingdom.

Especially the rising spirit of women in the new era of independent and diverse, showing unique traits at the levels of consumption power, consumption concepts, consumption patterns, behavior trends, etc.

In terms of family consumption, the status of the female group is becoming increasingly prominent. Especially beauty, maternal and infant, food, clothing, home and daily necessities, travel...

The simplest thing is when it comes to family travel, more than 70% of the decisions are in the hands of women. The average proportion of women who buy it every two or three days is as high as 30%. Who has no prodigal yet?

Look at Via,

Look at Li Jiaqi,

Look at Simba again,

To whom are you selling hundreds of millions of things?

For the two projects of Trendy People and Zhenwei, the core element is a concept: self-pleasing consumption!

In my opinion, this is an interesting and inevitable phenomenon. Nowadays, unlike the past, unlike the older generation who pay more attention to the functional attributes of objects, the consumption concept of the younger generation has begun to shift from functional needs to emotional needs and value needs, which is more obvious in women.

I am willing to have money,

I just like beauty,

What's wrong?

Last Valentine's Day, more than 60% of flowers were purchased by women, and even more than 70% would buy their own flowers to make themselves exquisite.

If you want to buy it, buy it... If you like it, you have to own it... What money is not...

Isn’t it just for the sake of the money?

Look at the data as early as possible. Urban white-collar workers are paying more and more attention to self-improvement and are more willing to invest in themselves. Outbound travel, reading, vocational training, sports and fitness, talent charging...

All aspects show stronger desire to consume, and consumption is a trend of coexistence of appearance and experience, and rationality and emotion.

The reason behind this is actually the process and embodiment of this new consumer group's continuous pursuit of value attribution and identity.

Every time the group rises and the transfer of voice, there are more or less confusions in identity transformation, such as the rise of the middle class and the generalization of consumption upgrading...

White-collar women urgently need certain labels to consolidate their identities, establish their status in the world, and demonstrate their existence and value. This is probably the invisible hand behind the rise of self-pleasing consumption!

After thinking about this, I couldn't help but smile. I had a real slogan, and I called:

The more independent,

The more beautiful it is!

There is no need to put too much pressure on Keer for the time being. Make the tea drinks wholeheartedly. As long as the supply chain can be played, nothing else is a problem.

First, you can plan young health products, use your gold fingers to lock in potential stocks, spend money and channels to destroy traffic, and then fatten up.

"Liang Jianzhang has also started live broadcasting?"

Chen Feng looked at Ding Wei and said in surprise: "There is no need for the chairman of the Dangdai Ctrip to work like this, right?"

"It's not just a fight. The old man who is nearly 60 years old, travels to two provinces a week, switches more than 20 scenes every day, and it's a basic operation to rotate for more than ten hours in a row."

Seeing the boss' incredible appearance, Ding Wei smiled and said, "Every time she goes to a new place, she immediately goes to the countryside and customs. Sometimes she is the groom of the Li tribe, and sometimes she turns into a handsome Xu Xian. She is so dedicated that she even touched netizens!"

Chen Feng is also drunk. After all, you are an old senior with a market value of 100 billion yuan. Do you want to put such great pressure on us young people?

"I claim to be the chief experience officer and put the hotel price at a minimum of 2.5% off. I personally tried to sleep with every recommended hotel. Yesterday, the live broadcast was only one hour, and the total viewing was over 600,000, and the likes was over 1.6 million, and the sales easily exceeded 10 million."

Ding Wei introduced: "One appearance is equivalent to leveraging more than 60 million hotels. GMV, 900 high-star hotels are collectively full of rooms. They are worthy of being the chairman of the Ph.D. in Demology."

Chen Feng curled his lips and said that it would be fine if Lao Luo was engaged in live broadcasts, after all, he had to sell himself to pay off his debts if he failed to start a business.

You Liang Jianzhang are already the leader, what are you involved in?

By the way, it’s not just him, I heard that even the Iron Lady Sister Dong had ended up in person?

Ding Wei rarely sees her boss depressed and secretly funny. Although Wanli Media has been listed and has successfully transformed into media promotion, she is still a cash cow. How can the Taobao trio give up if it is tens of millions a month?

Not to mention that other traffic up owners are all opinion leaders in their respective fields, and these traffic are all money.

Sister Yun devotes herself to the trendy people and is flying everywhere all day long. Since the boss trusts herself, she will still defend the beautiful country of Wanli Media if she tries her life!

Chen Feng had long felt that the little girl's ambition was not as good as Song Yun's experience, but as a post-95 generation, Ding Wei had a unique sensitivity to the dynamics of young people.

The reason why insight was successful was that in addition to the role of the golden finger, Ding Wei's operation made an indelible contribution. The entire Wanli Group had no other choice in its grasp of the text!

This is also the reason why she has to worry about handing over her work. To put it bluntly, publicity is just about playing with the pen. It is nothing more than the development of technology now, the content has changed from text to video, and the channels are rich and colorful, but the core has not changed from ancient times to the present.

sincere,

moving,

That's the kingly way.

"In the past two days, Douyin's continuous functions have become memes, and all kinds of jokes are flying all over the sky." Ding Wei joked: "Some people even posted a live broadcast of 3.6 million yuan in monthly flow, but in the end they posted a 160,000 yuan chat screenshot of Douyin's 160,000 yuan."

Chen Feng was stunned, what the hell is this?

"This month, Douyin officially implemented the so-called biweekly task sharing model. All guild streaming anchor data need to be based on two weeks, and the index curve continues to increase in order to get the reward sharing."

"Someone has done some calculations. According to the current biweekly task, the guild with a monthly turnover of tens of millions will actually reach 12.4 billion in two years to meet the current incentive standards!"

Chen Feng frowned. Zhang Yiming had just left, and Zhang Nan had not sat firmly on his butt, and he had a sudden move.

After pondering for a moment, I finally understood the trick. To put it bluntly, the store bullies customers, and the 400 million daily living service in my hands have begun to cut leeks?

At this stage, Douyin needs a richer ecosystem, to promote the development of the power of mid-level anchors, and to make the top anchors more diversified.

It can not only solve the big brother and old man in the show, but also take advantage of all the buyers and supply chains. If you can also shoot some funny short videos in your spare time, it would be even more perfect.

, and hope to bring greater commercial value.

"No matter what, the daily active users are 400 million, and the traffic begins to peak, and Toutiao even begins to gain more new traffic from overseas."

Ding Wei said seriously: "Trending traffic value to Douyin becomes less valuable as time goes by. In other words, more heartbreaking words are..."
Chapter completed!