Chapter 243
As for Dangdang, there is no rush.
I will not die for a while. How to kick my husband out is a headache for Yu Yu.
If you really want to cooperate, millions of winners not only need shares, but also have to compete with the decision-making power, otherwise...
Play slowly by yourself.
I called Li Nanjun and suspended all investment business. According to Li Qipa's urinary nature, I would not let go without 1.5 billion. I had to have ammunition sufficient.
He began to study the Dangdang model. In the past two years, through big data and machine learning, he has completely improved the refinement of operations and increased customer stickiness. In the few months after Mo Yan won the Nobel Prize, only Dangdang had an exclusive agent.
When Ishiguro Kazuo won the Nobel Prize, Dangdang had exclusively sold Ishiguro Kazuo for a long time. All of this proves the refined operation of the algorithm.
Especially the WMS system developed by itself improves warehouse order efficiency by 30%, saving tens of millions of labor costs. It is comprehensively monitored from the time nodes of customer orders, order production, order delivery, and customer receipt, and accurate delivery.
In my opinion, all refined operations are in line with the current development trend of the e-commerce industry moving towards deep waters.
Although it has not become an e-commerce giant like Alibaba and JD.com, it has been able to stand firm for 20 years, has no debt in the cold winter, and has steadily grown profits. Dangdang has surpassed 90% of Internet companies.
Shen Feng admires Yu Yu a little, spending money on traffic and telling stories on the market. In recent years, he has become a recognized business model on the Internet.
But Dangdang did not embark on this path, but embarked on a stable path of its own, lacking expansion and more stable.
It has to be said that female entrepreneurs do have their own resilience and persistence!
Half a month later, I went to the Xiaolu Tea flagship store and looked up at the sign that was replaced with real flavor. Shen Feng walked into the hall and the whole atmosphere was completely renewed.
"How is it?" Ke'er said confidently: "The style was decided bit by bit by bit by bit by bit, right?"
"Well, it's OK." I have to say that this girl has indeed put her heart into it. Xiaolu Tea was originally simple European style, but now it has completely taken the elegant route.
Especially the details reflect the delicateness and elegance of women everywhere, which is eye-catching.
"Come and try the competitors!" Keer forced Shen Feng to the bar. Looking at the dozens of colorful milk teas and fruit teas in front of him, Shen Feng laughed and scolded: "Is this the rhythm of drinking dead people?"
"You can only win every battle if you know yourself and your enemy." Keer said seriously: "This is all the fruit teas on the market now. Not only are the small brands, there are only 69 main products of well-known brands."
"These six are the main products you selected by Zhenwei. I want to try them in the end so that we can have the deepest comparison."
Shen Feng looked at the six drinks locked by the golden fingers, and his first impression was good, refreshing and clean, which was quite in line with his own aesthetic.
Competitive product surveys are very important. Since you are here, you can't be careless. Lock in the flavor of one of the strawberries and take a sip.
"So?" Keer also picked up a cup of mango and said, "You are Naixue's latest strawberry model, mine is the best mango flavor that Heytea bought."
Shen Feng nodded and said, "It's okay, it's not bad, it's okay with my taste."
Ke'er rolled her eyes and said, forget it, men do not understand things like fruit tea, and the audience will not be these big men in the future.
Seeing Shen Feng pick up another cup and looking at the dazzling array of products in front of him, Keer sighed: "Recalling when milk tea first came out, many simple glass counters and trolleys emerged like mushrooms after a rain in the alleys of the city."
"The bottles containing various colored powders are neatly packed, with tags such as oranges, bananas, cantaloupes, etc., two spoons of creamer, one spoonful of seasoning powder, and one spoonful of tea, and a cup of customized milk tea."
"Young people who are slowly pursuing freshness are in groups, creating their own tastes, comparing with each other who can match them better, and innovative mix and match styles are quietly popular, such as banana pear, taro cantaloupe..."
"Milk tea has gradually become synonymous with sweetness, sociality, and good mood. It sprouts in the hearts of young people like seeds, and freshness overlies the taste."
Chen Feng looked at the fruit tea in his hand. What impressed him the most was the legendary pearl milk tea and the so-called stocking milk tea.
"In 2007, Baodao brand Coco entered the mainland, and 10-year-old 50 Lan's 10-year-old 10-year-old 10-year-old 1. The two brands are basically the same gameplay, open up franchise, open up their arms and open stores, and seize the minds of young people."
"Compared with the simple and unpretentious seniors, the signal of brainwashing customers with exquisite materials will be a big shot and win directly at the starting line."
Keer analyzed: "To this day, after more than 20 years of hard work, the tea drink has completely entered a new era. The ingredients are healthy, the taste is delicious, and the packaging fashion has almost become standard, and consumers' expectations are getting higher and higher."
After saying that, he took out a bag of small bread and shook it in front of Shen Feng: "This is called soft European bread. Take a sip of milk tea and a sip of bag and get double happiness!"
Chen Feng snorted lightly, what the hell?
Looking around the store for more than 400 square meters, the cost of a single store is several million. Not only is the environment more attractive, but the purchase method is becoming more and more convenient.
I had nothing to do and asked a few friends to sit in the store and talk about a cup of life;
When you are tired of work, order a takeaway and relieve the pressure and get a cup;
When you order the subway order and get out of the station, you don’t have to queue up just now;
Follow the mini program to become a member, and you can also receive new products or holiday coupons...
In Shen Feng's view, instead of spending all his time and working hard to investigate the needs of customers, carefully designing products and advertisements, desperately cater to flattery, and try his best to please...
Why not be a little cruel,
Stimulate consumer interest by encouraging their appetite!
In 2017, Heytea's first store entered the Magic City. People who came to try it stood all over the shopping mall atrium. It took an average of three hours to buy a cup of tea, and some even lined up for seven hours.
After that, every time I open a store, I would like to be hot searches because of the queue. Whether it is the cold winter or the hot summer, there are crowds of people every day.
Although many of them are entrusted, this is what people want!
In addition, the taste itself is not bad, the packaging is fashionable, and you can post it on WeChat Moments to show off...
It is hard tolerate without fire!
Seeing the boss staring at Heytea's sign, Keer said without saying a word, "Heytea's killer weapon is fresh tea base and cheese milk cover."
"Chinese people don't like queuing the most, right? But data shows that people's patience is beyond expectations when queuing for milk tea, and 76% of consumers say they can tolerate queuing time of more than 20 minutes."
"I have specially studied the Heytea model. Ordinary stores make a cup of tea and ask users to take one cup, and the customers flow away like flowing water. And they make 8 cups and ask people to come and get it, so that customers can be kept in the store."
"If you go to Starbucks, there are usually two cash registers. Heytea knows that it is queuing up, but it is only placing one cash register, creating a feeling of being busy and even in short supply."
Chen Feng curled his lips and said, "There is no choice. Chinese people like to eat this set. Things that don't line up are definitely not fun!"
"Look at this set of cups again." Keer pointed to a set of cups and said: "The popular model that Naixue just launched last month has teamed up with island artist pepe Shimada to launch the first exhibition of Naixue Cupseum."
"Turn directly print the cats written by the artist on 10 million special cups to create a flowing, touchable performance art that can be seen by millions of people."
Chapter completed!