It is an attempt to upgrade the luxury time industry, with the basic service layout completed, and the next step is to explore the profit model.

The rich are not short of money, but they have to make others willing to spend it, right?

When he returned to the company, Xiao Wenzi saw that the boss recognized his profit model and said excitedly: "I plan to plan a hospital first, then a funeral, and specifically invite a senior team from Baodao to operate it."

"The third step is pet training courses, which are also a good project to make a lot of money."

Chen Feng laughed silently, is this girl having a fight with cats and dogs?

"The young people working hard in big cities, every time they go home during the Spring Festival, the most troublesome thing is pet foster care. You can't ask friends every time, right?"

“Do you know how long does it take to book a regular pet hotel in advance?”

"At least three months!"

Chen Feng took a deep breath, what's wrong with this world? Are you more pretentious than a five-star hotel?

"I have inspected several chain hotels, usually with seventy glass rooms for cats and dogs. The whole is two to three floors, with water basins and grain basins. The most common day is 79, and the better one is more than one hundred."

"During foster care, the clerk plays with him every hour and shovels his poop every hour to ensure hygiene."

"If the cat has a bad temper and is unwilling to change to a new environment, it can only provide door-to-door feeding, which costs 15 yuan per time, feeding, shoveling poop and playing with it. During this process, the owner took live videos and reported the pet situation every day."

"It's a pity that my keys must be handed over to strangers!"

Seeing that the boss was very interested, he took a sip of coffee and continued: "Of course, there is a better choice for the rich to go abroad for vacation, which is a special training school. Not only can they feel at ease, but they can also let cats and dogs learn something new."

"Oh?" Chen Feng's eyes lit up, something interesting.

"The most ordinary thirty days are almost 25,000, and the best 88,000 I've ever heard of!"

"There are separate rooms, dedicated people accompany you all day, importing food and snacks, and even promising to master at least three different skills after graduation."

"I will be planning to send the cat over to experience it in two days!"

Chen Feng raised his thumb, he was rich and willful, and I support you.

Send the cat slave away and call Li Nanjun. After listening to the boss’s question, Li Nanjun pondered: "The pet track has been hot for several years. I have a friend at Qingshan Capital, which specializes in investing in this vertical field."

"I once talked to the vice president of Petty, the first domestic stock company, so what do you say..."

“The threshold is too low, the competition is very fierce!”

Chen Feng nodded, just like he thought, the faster the consumer market, the more enemies the peers were.

"Just take pet ham sausages to analyze. All the hot-selling products on the market, whether they are first-tier brands or Taobao brands, have only three characteristics."

"The homogeneity of the first product form is basically in the state of ham sausage, poultry meat plus starch plus water..."

"The second concept is extremely similar. They both promote balanced nutrition, low salt and low fat, more tender meat, good taste..."

"Even the same scene, we focus on staple food companions and training foods..."

Seeing the boss frowning, he smiled and said, "The price is two to five yuan for first-tier brands, and one or two Taobao brands can be handled. Homogeneity makes it difficult for users to fight based on different brand values. In the end, it depends on who is cheaper."

Chen Feng snorted lightly, and the result of continuing low-price competition was that the company had no ability to take out additional resources to upgrade its brand and product, because it all had hit a price war.

Under such low prices, if you want to make some profit, you can only try every means to reduce the cost, use worse-quality meat, inject water, use inferior products as good products, and false propaganda...

In a few years, the entire industry will be bad!

In my opinion, the so-called brand competition is nothing more than three paths.

One is scale competition. For the same product, you have the best, so everyone buys my stuff).

What I play is whose supply chain is more awesome? When a large enough production scale can reduce my production cost to a very low level, so low that one day I can turn the terminal price into the cost price of my competitors...

How else do others play?

After everyone is killed and monopolize, you have the market pricing power of the product, and slowly increase the price and get back the profits you lost before. This is the kingly way.

The second is to focus on competition, which means focusing only on one field, using all resources in a new category, making it small and beautiful, and mastering absolute voice in this sub-category.

Wanli is now taking this path, choosing sub-sectors that giants are unwilling to participate in, spending money and traffic to solve the pain points of the industry, breaking the surface and becoming the leader as soon as possible.

Finally, there is differentiated competition, which means that no matter what I do, I can always find innovations that are different from this market, and even represent the future development trend of a market. This is the most awesome core competitiveness of all great companies!

Of course, for many companies nowadays, they are not mechanically choosing one of three. They hope to integrate three models and fully cover the attack on HaiLutong.

The difference lies in one of the three ways of matching. For example, if you are in a relatively extensive industry or a production enterprise itself, the matching ratio in large-scale competition will be higher.

If it is the Internet, you will definitely choose the second or even the third way, and there is only a dead end to follow the giants.

"Petty chose a pet chewy food market, after all, she has been doing it overseas for 27 years. I heard that in the United States, each dog consumes an average of 127 chewy food per year, and basically each family consumes one per day."

"The country only consumed 12 units last year, a difference of more than ten times, and what they valued was this development potential."

Shen Feng nodded. The university has specially studied a theory: when mentioning a certain subcategory, consumers usually have no more than seven brand memories, which is the mental ladder.

A famous psychologist, James, has a physicist friend Caslon who is also at Harvard. One day, James bet with Caslon and said: I can buy you a bird within a month.

Caslon naturally didn't believe it. It happened a few days later, Caslon's birthday. James gave him a very exquisite bird cage to put it in the living room.

Because Caslon just retired from Harvard University, many friends visited him at home, and every guest would ask him when he saw a bird cage: "Where did the bird you raised?"

Many people came over and asked him the same question. In the first week, the second week, and the third week, Caslon couldn't stand it and went to buy a bird.

Because the bird cage scene is deeply bound to the bird, the relationship between the brand and the scene is the same.

If a company can deeply bind the brand to the scene, then the brand has the opportunity to occupy certain advantageous resources in the minds of consumers.

In Shen Feng's view, brand is the shortcut key for scenario-based decision-making. Taobao is the shortcut key for buying, Starbucks is the shortcut key for coffee, and luxury time is the first choice for all future rich people.

"In the past, dogs were kept guarding the house, but now the pets are getting younger and younger. In this scenario, emotional companionship has become the main need, and 55% of owners regard pets as children."
Chapter completed!