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Chapter 211 On Making the Best Use of People

After Chen Feng browsing the report, he found that he had 360 ranks and ranks of top scorers.

Taking wall advertising as an example, there are more than 600,000 administrative villages in China, and calculated that each village paints ten walls, it is 6 million walls.

If each ad is kept for one month and 10 people pass by each wall every day, the ad will have at least 3,000 exposures.

Three thousand times six million!

And the cost is only three to four hundred per month?

"Since last year, the concept of agricultural media has been used as the name suggests as the media platform for rural markets, including shop sign advertisements for convenience stores, posters in the store, village horns, county and rural bus advertisements, flyers, square dance naming, rural movie pre-screening advertisements, ground promotion product exhibitions, test drive tasting trials, road flag advertisements…"

"The reason why Agriculture and Radio Media runs fast is to learn from the webmaster model of 58. It is known as 300,000 webmasters across the country, and they are young people who stay in the village. Through them as outlets, they connect the village and the county town."

Li Nanjun said seriously: "I have to say that it is indeed a blue ocean with endless potential!"

Then what are you waiting for?

Chen Feng didn't say a word and immediately contacted the founders of Nongguang Media and Cuncunle, and talked to Nongguang Media himself. After all, he is a B-round player and basic respect must be given.

Letting Ding Wei talk about the wall painting is considered to be a practice.

"Now our team is mainly ground promotion, with about 80 people." In the afternoon, we met Hu Wei, the founder of Nongguang Media, and the company is in Beijing.

"The hardware installation cost of a screen is about 1,500, and the screen is distributed in about 3,000 people per county town. The products that serve customers in the back-end are mainly brand treasures and traffic treasures. The former serves major national customers, while the latter serves local small and medium-sized stores."

Hu Wei was still very nervous when facing Chen Feng. Although he had already completed the B round, the legendary master sitting in front of him was the legendary master!

"Take a county near the capital as an example, five years ago, the local TV station's advertising business outsourcing was 2.5 million yuan a year, and the agency's revenue had to be at least 4 million yuan, but last year, no one invested in it even though it called for 500,000 yuan."

"The most original DM orders are not enough. The printing cost of a booklet is 30 cents, and manual labor is 120 yuan per day. It is difficult to monitor the effect when issuing hundreds of copies, and it is even more difficult to motivate the store owners to be motivated."

"So the advertising demands undertaken by these media in the past also urgently needed new channels, which is the biggest pain point that our project solves!"

Chen Feng nodded, the direction was good, and he could indeed monitor in real time when the advertisement was posted, which areas it was placed, and what portraits the main crowd were like.

Compared with traditional wall painting, speaker cars, and telephone pole advertisements, the delivery is more accurate and the effect is more controllable.

"Now many large companies are our loyal customers, such as Taobao, JD.com, Suning, BAIC..."

"In the two years of development of front-end screens, the back-end delivery system has basically been implemented. The next focus is to quickly expand the number and area of ​​screen distribution through the self-operated franchise model..."

"Finance is mainly about expanding the earth promotion team. The next problem is how to obtain agent resources on a large scale..."

Faced with Hu Wei's confidence, in Shen Feng's view, media trading is essentially a bilateral market connecting media owners and advertisers.

For media franchisees, the attractiveness of the platform lies in the ability to allocate the media budget of large customers. Therefore, the platform's ability to acquire large customers is a key factor in whether it can quickly expand agent resources.

For large customers, the platform's requirements are wide enough to spread the screen, large enough to cover a large number, and accurate delivery.

"Invest 50 million!" Chen Feng made a decision: "As for the ground promotion team you need most..."

"The Wanli Iron Army should be able to help you!"

Here we have to deal with Agricultural Radio Media, and Ding Wei also invested in Cuncunle for 20 million yuan. The rest is to integrate resources, combine traffic and ground promotion.

Chen Feng is very satisfied with this entry point. The giant has a market value of 100 billion yuan. Behind it is Alibaba's 10 billion yuan investment.

Xinchao Media is also Baidu's own son and is also eyeing him.

There are other ambitious challengers,

The competition for urban advertising is too fierce.

Not that I can't do it,

But it's too laborious.

Bao Bald is right. The halo of mcn can only support backdoor listing. Even if there is Huaxing Sequoia or even Tencent behind it, it will also open up new business growth points in the future.

It is a good story to plan in the countryside, and now it is a blue ocean market with huge potential. If you don’t say much about anything else, it will definitely support Wanli Media’s 10 billion market value!

Lao Song left and just cultivated Ding Wei. It doesn’t matter whether Wanli Media makes money or not. How can a trillion-dollar boss have no right to speak in the media?

A few days later, Ke'er returned with a full load. Looking at the seven or eight kinds of sake in front of him, Chen Feng said laughing and crying: "Has he robbed?"

Keer took out three contracts and showed it: "The exclusive agency rights of the three wineries Huaxia."

"I went to a few more places in the remaining time, such as Kyoto, Hokkaido, and especially Shizuoka, which are known as the top wineries in the island country."

After saying that, he opened a bottle, poured it into a glass of wine, and handed it to Chen Feng: "Now there are more than 1,300 kinds of sake in the island country. In the words of Mr. Cai, the so-called Dayinjo appeared in the 1980s and 1990s when the economy took off, because the people of the island country were jealous of French wine and had to create expensive wine from their own country."

"Especially this bottle of 14th generation Dayinjiu is equivalent to Maotai national wine. It is regarded as the best thing for sake by Mr. Cai, and it is an excellent product that is absolutely top-notch!

Chen Feng took the wine glass, shook it gently, carefully looked at the clear color as water, and smelled it with his nose, it was really fragrant.

"The most important factor in determining whether the so-called sake brewing is advanced or not is rice. The degree of retention of impurities in the outer rice layer of the raw materials is called the refined rice step. The more the outer layer is polished, the smaller the refined rice step, the more top-notch the wine brewed."

Keer said while re-arranged all sake and said: "The highest level is called "About 35% of the rice. To put it bluntly, peel off 65% of the rice, and only use 35% of the rice core after repeated grinding, without adding alcohol at all. This is called pure rice dainjiu."

"I went to visit a local winery and the workers said that the fragrance emitted by rice when it was steamed into rice could easily disappear all at once. In order to retain this fragrance, a machine was invented. When the rice steamed, it was said that it could solidify the gas and fall back into the rice."

Chen Feng took a sip. Although all the sake is divided into sweet and spicy wine, it seems to me that the so-called spicy and spicy wine is not really spicy, but it is not too sweet.

Especially for the tried and tested Chinese people, this kind of gadget is not worth mentioning!

There is a very clear sour smell at the entrance. When coolness flows through the tongue, people will unconsciously reflect the memories of white wine...

Lei Li brought a plate of hot water and soaked the bottle in. Keer frowned when she saw Chen Feng and smiled: "The sake you heated and drink is called sausage wine. It makes people feel warm and wrapped in one sip. Especially this chrysanthemum beauty, the heating method is called Feiqian, which has the best flavor of 55 degrees."

After trying three sake wines locked by gold fingers, Chen Feng slowly figured out the tricks. In fact, it is like wine grading based on terroir. To put it bluntly, the quality of sake wine is just two words:

Craftsmanship!

The smaller the value of the precision rice step, the more time it takes to increase, while the craftsmen have to put in more effort and energy.

If you study it more pretentiously, you will basically divide it into five flavors: sweet, sour, spicy, bitter, and astringent. For example, when it is cool, the taste buds will feel very slow to feel sweet.

As the temperature rises, the sweetness will become more and more obvious. When the temperature approaches 37 degrees of body temperature, the tongue feels a peak. Then it rises again, and the sweetness will not change much.

The bitter taste is the opposite. The temperature reaches above 37 degrees, and the bitter taste is almost impossible to taste. The astringent taste is also similar. The higher the temperature, the less obvious it is.

"If there is no recommendation from locals, it will be difficult for tourists to find good wine. The place where the wine is brewed can even drink locally unique raw wine. Because it has not been sterilized, it can only be stored for two months. It has a bit of domestic raw juice, but the degree is much lower."

A movie scene flashed through Chen Feng's mind. 007 showed off in the bar, and the island waiter handed a glass of sake instead of the dry vodka martini he always liked.

Just as everyone was waiting to watch the joke, they took the wine glass gracefully and said that he liked this kind of wine, and the wine was just right...
Chapter completed!
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