Another late autumn.

The rustling autumn wind blew off the yellow leaves, but the streets were not empty, and the traffic was woven, but it seemed to be more prosperous and lively than before.

"Is it a bird's nest over there?"

"Yes, haven't we been here."

"Didn't I forget it?"

Wang Ke drove the car carefully and followed the navigation guidance to continue moving forward. Song Tang sat in the passenger seat to help watch the road, while Shen Mo sat behind and played with his cell phone, talking to Song Tang from time to time.

"I see many people saying they want to use their own chips..."

Shen Mo suddenly put down his phone and said to the two people in front of him, "Is there any problem when I look back and find out that it is not?"

Wang Ke passed the intersection and relaxed a lot, slightly increased the speed, increased to more than 30 yards, and said: "How can I use it? That chip is really not easy to use, it's a bit stuck..."

Song Tang smiled and said, "It's just the first chip, so it's not easy to make it."

Shen Mo nodded and said, "It makes sense... I don't know when we will use our own processor..."

"It shouldn't take long, right?"

It was the autumn of 2013, Wang Ke was studying for a master's degree, and Song Tang had joined an ancient poetry company and became a glorious "ui beautification master". Only Shen Mo had not graduated.

Although Song Tang had nothing to do with the "Zizhan Research Institute" in the art department, he still knew more than the two of them. He said: "Man Jianghong, Young People's Game, Jingye Si, the total shipment volume of these three series of mobile phones has been almost 13 million. There will be more series of mobile phones in the future. With so much user data, the progress should be very fast, right?"

"Zizhan Research Institute" was established in 11 years and then went on to work with Zhan Rui. It purchased a semi-finished product in packages and polished it for nearly two years. Finally, in June this year, the first mobile phone processor chip of ancient poems was released, named "Guiyi".

Because this year is the year of Guisi and "Gui" is the end of the ten heavenly stems, this name is adopted.

This Guiyi chip has a main frequency of up to 1.2ghz and a quad-core processor. It looks like the parameters are not bad, but the actual performance...even after more than a year of polishing, it is still terrible. Compared with the current k3v2e equipped with Huawei P6... it can barely play back and forth, but to be fair, it is still slightly weaker.

Fortunately, Fang Changan never thought it would be possible to achieve it overnight and was not disappointed. Moreover, when the first ancient poem mobile phone was released last year, he still personally held the launch of the first "Youth Game" series mobile phone equipped with this chip.

Since the launch of this chip in early May, the ancient lyrics mobile phones "Youth Travel" and "Manjianghong" have been released, and the ancient lyrics mobile phone "Jingye Thought" has a total of three series of mobile phones equipped with this chip.

In the past six months, the total shipment volume has exceeded 12 million!

Of course, there are problems, such as compatibility, heating, frame loss, and all, which has attracted a lot of criticisms on the Internet. However, the after-sales service system has been built, and the deep adaptation of Luosheni to its own chips has gradually castrated off many subtle functions for smoothness. After several system updates, the basic smoothness is no longer a big problem, and its reputation among the user group is far less than that on the Internet.

After all, not everyone is willing to spend two or three thousand to buy a mobile phone, not everyone wants to play games, and not even a little bit of frame dropping will make you scold me for being stuck...

This chip is aimed at the low-end market!

As long as it can be shipped, as long as someone uses it, making progress and catching up, it is not a dream!

After the Sino-US trade war in later generations, the chip problem was almost known to everyone. There are many people on the Internet who are "popularizing science" how difficult it is to make chips. Of course, this is not a lie, but many people have either intentionally or unintentionally ignored a key issue:

The difficulty of making chips is not only how to make them, but also how to sell them!

It is now 2013, and Huawei is still polishing the k3v2 that was scolded Cheng Xiang on flagship phones, but just five years later, Kirin 980 came out.

k3v2 faces the Qualcomm Snapdragon 800, which was also released this year, and can't even see the taillights of the car. Not to mention that compared with the high-end Snapdragon 800, even the Snapdragon 600, which is more positioned at the terminal, may not be able to beat it. There is still a 700 between 800 and 600!

When Kirin 980 was released, the comprehensive user experience exceeded Snapdragon 845!

It only took five years!

In five years, Snapdragon faced Apple's A-series processors, from being beaten to being beaten by last year's A-series, MediaTek has developed from a low-end to an all-round low-end... Only Huawei HiSilicon goes against the current.

What's the point?

Are only Huawei employees working hard? All employees in other families are just free?

Huawei's wolf culture played an important role in this, but most importantly, after Yu Dazui took over the consumer business, he began to unconditionally adopt his own HiSilicon chips!

With overwhelming curse, Huawei has adopted its own chips year after year, providing HiSilicon with huge user experience data that other chip design manufacturers are envious and jealous!

These feedback data are the biggest treasures that support HiSilicon’s rapid progress and growth!

Huawei's persistence also received huge returns: when it was Kirin 960 and 970, there was still a huge gap between Huawei and Qualcomm flagship chips. However, with its own chips, it can not only be equipped with flagship series mobile phones, but also be placed in the mid-range phone market of 2,000 yuan, or even the thousand-yuan phone market, to carry out a comprehensive dimensionality reduction attack!

The huge shipment volume not only flattens the huge R&D costs of chips, but also allows Huawei to obtain greater feedback data to support the next progress.

Kirin 980 is undoubtedly a sea of ​​machines. Before that, the shipment volume of Kirin 970 has exceeded Qualcomm's Snapdragon 835 in the same period.

Qualcomm mobile phone manufacturers cannot carry out this cycle because the chips are not in their own hands, because Qualcomm wants to sell chips to make profits on the one hand, and maintain the high, medium and low chip divisions on the other hand, and it is impossible to reduce the price of its flagship chips.

This led to the shipment of Qualcomm's flagship chips after Kirin 970, and became larger and larger with Huawei HiSilicon until Kirin 9000 was unable to be produced due to sanctions.

Even if there is no so-called patriotism and only from a business perspective, if Huawei first has bitterness and then sweetness, Fang Chang'an will choose to develop it on its own.

But this road is much harder than I thought!

He originally thought that he could release chips in 12 years with a high salary and buy semi-finished products. However, he could not recruit people at first. There were too few talents in this area in China! Then the acquisition could not be reached. Later, after the negotiations were finally completed, he had to polish them from the beginning. After polishing, he found that it was still garbage!

No matter how much you suffer, you have to endure it, and this is just the beginning, because next time you put your self-developed chip on your phone during the period, it will undoubtedly be another disaster.

After the news of self-developed chips was spread, Qualcomm quickly sent someone to negotiate. The two sides had a friendly cooperation foundation and had broad space for cooperation in the future.

The other party understands it with reason and lures it with profit: as long as the ancient poetry abandons self-development, Qualcomm promises to give priority to supplying ancient poetry, and the price will be cheaper than other mobile phone manufacturers.

Fang Changan expressed his gratitude and also looked forward to the broad space for cooperation between the two parties on other mobile phone chips in the future, including mobile phone baseband chips... but he has not made any moves in self-developed processors.

This is directly the first release of Qualcomm's flagship processor for two consecutive years, and has won this publicity stunt.

The company also had different opinions on this decision, but they were all suppressed by Fang Changan. No matter how difficult the conditions were, no matter how difficult the self-developed chips were, they would definitely grit their teeth and persevere.

What's more, the ancient poems today have ranked first in the domestic mobile phone market for five consecutive quarters. It is expected that the shipment volume will exceed 80 million this year, and there is capital to insist on self-development.

The three of them chatted and soon arrived outside the National Convention Center. The car drove into the parking lot. Song Tang and Shen Mo got off the car skillfully, then stood next to the car, one side and one back, and directed Wang Ke to reverse the car.

After falling down three times, the car was very good. The three of them were used to it. They found the press conference on the second floor according to the instructions. There were already many people queuing up at the door.

The three of them entered with invitation letters, but did not go to Chang'an. They found the left in the middle, sat down in a relatively front position, and waited for the press conference to begin.

Shen Mo looked left and right, suddenly turned his head and said, "Will this be the same when you wait for the wedding?"

Song Tang looked at the arrangement of the scene again and said, "It should be more lively and festive than this."

The wedding of Wang Ke and Fang Chang'an has been scheduled. Two months later, the New Year's Day holiday will be held in Beijing, and will return to his hometown to hold another one before the Spring Festival.

Although a consensus has been reached, as the one who "takes the lead" in all aspects, Wang Ke was a little uneasy and guilty when he heard the two of them discussing, and said in a low voice: "If you want to see it, you'll be here too."

Shen Mo bulged his cheeks and said, "Forget it, if I am here, many students will definitely feel embarrassed, so it will disappear."

Song Tang smiled with a pursed lips: "There can only be one heroine."

Shen Mo nodded, and the dimples appeared on his cheeks and said with a smile: "You should be your bride. Tangtang and I will go on a trip together, and the frustrated ones comfort each other."

Wang Ke reached out and pinched her on her face. Song Tang smiled again: "Actually, it's nothing more than Tangtang and I go now, but if Mo Mo goes this time, will you go when Mo Mo gets married next time? If you don't go, it's not fair. If you go, you will be your ex-wife. If you arrive at the scene... you can't imagine..."

Wang Ke snorted softly and said, "If you go, go, I'm not afraid... Even if it's embarrassing, he's embarrassing."

They chatted in a low voice for a while, and the number of people in the spacious venue gradually increased, with buzzing discussions. After a while, the host who was no longer part-time jobs walked onto the stage.

"Good afternoon, all guests. Welcome to the annual flagship new product launch site of Gusi Mobile... Next, we invite Mr. Fang Changan, President of Gusi Company, and Mr. Fang!"

Fang Changan, who has graduated, still looks young and has been in business for four years. With the development of the company's business, he has gradually developed a calm and composed demeanor, and there is no need to act deliberately like the first press conference.

He was still wearing white sportswear and a relaxed smile, and walked to the stage with warm applause from the audience.

"Good afternoon everyone, welcome to take your time to attend the press conference of our ancient poem mobile phones."

"First of all, I would like to report on the achievements we have made. Because this result cannot be separated from the support of every friend who is watching the press conference on site, and of course, it also includes friends who were unable to watch the press conference at this time for various reasons. Thank you everyone."

He skillfully pressed the controller, and the performance to be promoted appeared on the large screen behind him.

"2013 has come to an end, only two months. In the past three quarters, ancient poetry companies, ancient poetry mobile phones and ancient poetry mobile phones have ranked first in domestic shipments for three consecutive quarters, and have ranked first in China for five consecutive quarters!"

"In addition, in the first three quarters of this year, we achieved good results in the third, second and second global shipments respectively. The total shipments in the first three quarters exceeded Apple and became the second in the world."

"This achievement cannot bring the support of every consumer, thank you everyone!"

"Today, we bring you our second generation of ancient poetry mobile phones, and we named it Jiangjinjiu. This name should be familiar to everyone. The famous poem by Li Bai of the 'Poet Immortal' is also my favorite poem by Li Bai."

"Our ancient poetry mobile phones have always used ancient poetry and ancient poetry to name ancient poetry. I don't need to say much about the status of this article "Jiangjinjiu" in the history of poetry. We use it clearly, our flagship mobile phones can also be called complementary... Well, I hope that after watching the press conference, you won't think that I'm giving our faces."

"Okay, I won't talk much, please watch a set of promotional videos."

Fang Changan pressed the controller again, and the large screen behind him lit up, and the lights on the stage dimmed. He walked aside and focused everyone's attention on the mobile phone promotional video.

A seaside picture appears on the picture, with blue sky and clear seas. A beautiful female model with a slim figure is holding a little girl in one hand and walking on the beach with a light golden phone in the other hand. The soothing back music is mixed with the sound of waves and seagulls. The composition, color and texture of the entire picture are excellent.

"Dingdong"

The default reminder sound of familiar ancient poems is sounded. The slender white and slender palms pick up the phone. In the short close-up screen, the front of the phone is in sight. The screen looks a bit larger. It is visually more than 5.5 inches. The frames on the left and right sides are very narrow. There is the front camera and the earpiece above, and an oval button below.

The screen lights up, and the Lingxi message sent by "Xiao Ci".

With a light press on the button, the animation effect illuminated on the phone screen, and then entered the desktop. The white and tender finger then clicked on Lingxi Message.

“Fingerprint unlock?”

"It just seemed like fingerprint unlocking..."

"Impossible, isn't it said that the iPhone has a patent?"

"There is really fingerprint unlocking..."

There was a series of discussion sounding from the audience, with unconcealed surprise and excitement, and their speech was relatively fast.

Just a month ago, iPhone5s released, fingerprint recognition function and the new "Rich Gold" color scheme caused a sensation. I originally thought that Android phones would catch up for a long time, but I didn't expect that in just one month, Gu Shi mobile phones also made fingerprint recognition.

Before today's press conference, almost no news was revealed about this matter, which was incredible!

Both fans and digital-related workers were excited, but after a short round, they quickly restrained their emotions and continued to watch the promotional video in a hurry, fearing that they would miss a little detail.
Chapter completed!