Chapter four hundred and ninety seventh money-burning marketing
Although Yan Guoqing was the commander of the guard regiment before, the nature of the guard regiment and the security company in the army was still somewhat different, so Zhang Lang asked Yan Guoqing to conduct a period of training before taking office.
Zhang Lang didn't say much at the banquet, but simply mentioned it. The theme of tonight was to welcome the banquet, which was to introduce Yan Guoqing to everyone, and also introduce the company's senior management to Yan Guoqing to meet.
Convenient for future cooperation.
After all, from the establishment of the security company to the recruitment of personnel, Zhang Lang didn't interfere much, and Ye Xiaoxian was responsible.
In the future, the company will be officially launched and it will be their dealings. Zhang Lang will continue to be his hand-off manager.
In the evening, because Yan Guoqing was just a first-time visit, he didn't drink much wine, so it ended soon. When he got home, Zhang Lang called Tangyuan, who had already returned, to Dao Study.
"Today, I briefly mentioned it to Weiwei. I will tell you two again. I asked you to run this magazine not to make much money! What I want is influence. As long as you have enough influence, a group of 100 million or 200 million yuan a year can still be compensated!"
"But we can't always lose money, right? You don't care, we can't stand it. Then the outside world won't know how to laugh at us!" Tang Yuanman looked dissatisfied.
Why do we have to lose money on the magazines we make? Isn’t this looking down on us?
"Who said that you always lose money? This kind of loss model is just at the beginning. When you create the influence of the magazine "Film and TV Weekly", it will be difficult for you to lose money by then."
"Of course, there are also knowledge and particularities to lose money. I call this money-burning marketing.
First, don’t care how much money you spend. You must make up the content. This is the most core thing of a magazine. Only when the content is good can readers be retained.
Second, what I said before, printing must be exquisite and at all costs.
Third, our magazines always have to publish them through distribution channels, so although we are free in the early stage, we must clearly mark the retail price on it.”
"Brother-in-law, why? Why do we still have to mark the price when we are all free? So what if those newsstand owners take the opportunity to charge?"
"Haha! All you want is to make them charge! You think, we can't charge, but the bosses at newsstands want to make money to support their families, but they have no obligation to help you discover magazines. They have no interests to be willing to help us publish magazines?"
"What do you mean is that we will give it to the newsstand owner for free and ask him to sell it for money?"
"Yes! Give it to him for free and let him sell it for money! Think about it, our magazines are goods with no cost, and our magazines are beautifully printed. As long as the seller is a little cheaper than other magazines, is it easy for customers to accept it?
And don’t underestimate it. The word “recommended by the newsstand owner” is willing to recommend it to you, and the effect will be very good.”
"Then how do we make money?"
"First, our magazines are not always free, but they are free in the first three months. In the future, when we have a reader base, we will charge as much as we should! Remember, this charge must be collected step by step. For example, this month I will buy goods for newsstands at 10% off, but next month it will become a 20% off, and then a 30% off next month.
Second, when our magazines are recognized by readers, and the number of readers increases, there will naturally be merchants willing to come to our magazines to advertise!
Not to mention anything else, there are many advertisements for the release of new movies. You can investigate how many videos are released in Xiangjiang every month, and they also need to promote the videos. Our magazine is highly targeted and is their best promotional platform.
Also, before, didn’t I ask you to open a fashion column to introduce how to dress, how to put on makeup, etc.? When our magazine becomes popular, many luxury brands will come to cooperate with us!”
"Brother-in-law, you are so cunning! No wonder you can do such a big business! You are the world's largest profiteer!" Tang Weiwei's face full of admiration.
Zhang Lang looked helpless, is there anyone who praises people like this!
"Okay! What else do you don't understand? If you don't understand, please discuss with Editor-in-Chief Pan you invited, don't contact those messy people!" Zhang Lang gently patted Tang Weiwei's head and taught a lesson.
"I understand!" Tang Weiwei stuck out her tongue.
"I will only stay in Xiangjiang for another week at most. If you have any questions, please ask them! If you have nothing to do, go and rest quickly!"
"Ah! Brother-in-law, why are you going so soon? Can't you stay for a while longer?" Tang Weiwei insisted on him reluctantly.
Tangyuan pursed her lips and looked at Zhang Lang not saying anything, but her eyes were full of reluctance.
"Oh! You just have the heart to let your sister and I separate?" Zhang Lang asked with a smile.
"Okay! Who told you not to bring my sister to Xiangjiang? I haven't seen my sister for a long time! I don't care. You must bring my sister next time you come to Xiangjiang! Otherwise, I'll say you have a room in Xiangjiang!" Tang Weiwei stared at her and threatened.
Before Zhang Lang could speak, her face turned red first.
"Okay, stop making trouble! You said I was raising an outdoor room, and your sister had to believe it! Go to bed quickly if you have nothing to do! Staying up late for women is not good for their skin!"
"We are not afraid! With the beauty pill given by my sister, we don't know how good our skin is! Sister Zhi is almost envious! She keeps asking what cosmetics I use!" Tang Weiwei touched her face and showed off.
"You didn't tell her, right? It's not that my brother-in-law is stingy, mainly because the medicinal materials in the beauty pill are difficult to find, and it's only a little bit in a year. If you give them to others, you will lose them yourself!" Zhang Lang quickly gave Tang Weiwei a vaccination.
I was afraid that she would say that women of any age want this kind of medicine that can keep their youth, and it is terrible for women to go crazy.
Not to mention anything else, he can't stand the women in the ten major families of Xiangjiang alone.
You can't make enemies with them for a little medicine, right?
"I know! I'm not that stupid! I told her that my skin is born so good!" Tang Weiwei wrinkled her nose at Zhang Lang, made a face and took Tang Yuan's hand and ran out of the study.
After Tang Weiwei and Tangyuan and the others left, Zhang Lang returned to the master bedroom upstairs, locked the door, and flashed back to his home in Xilong Villa.
"Just just came back from abroad, where have you gone? I haven't come back for several days!" Tang Feifei asked when she saw Zhang Lang appear. Seeing Zhang Lang appear, she put down the book in her hand.
Zhang Lang's teleportation is also limited. He can only teleport on the refined land. If he leaves the refined land, the teleportation will not work.
Chapter completed!